We Are The Sum

When you join a new company, pause and ask yourself…. do you want to become more like the people you’re about to be working with. We are the sum of the people who surround us and we work closest with. You can try and change the people around you, but more often than not they’ll […]

A Small Business / Entrepreneur Survival Guide

Running a small business isn’t easy, even during the best of times. According the United States Small Business Association: 30% of small businesses fail within two years 50% fail within five years Only 25% of businesses last 15 years or longer Any small business owner will tell you that running a small business is challenging. […]

Is Offline Marketing Dead? Online vs. Offline Marketing

Every successful business owner understands that marketing is an important part of their business. After all, marketing brings in new customers, profits, and long-term benefits for the business. In thinking about marketing your business, you may have many questions, such as: What’s the difference between online and offline marketing? Is one better than the other? […]

Amazon.com Marketing Strategy: A Business Case Study

In July 2020, Amazon reported a 43.4% increase in North American sales and 33.5% worldwide revenue growth in the second quarter of 2020. Online sales of groceries have tripled as consumers went online in large numbers to buy food during the coronavirus pandemic, and Amazon increased its grocery delivery capacity by 160%. What can we learn […]

The Ultimate Guide to Relationship Selling

What is relationship selling? Relationship sellers prioritize their connection with the customer over all other aspects of the sale. They develop trust – usually by adding value and spending a lot of time with prospects – before attempting to close. “Relationship selling is essential if you have a high average selling price (ASP),” explains VidScale […]

7 Best Link Shorteners to Shorten that URL

Trying to convince people to click on a long, jumbled link is almost as bad as a door-to-door salesman trying to sell people financial services. If your audience sees a link they perceive to be spammy in one of your social media posts, they’ll do the digital equivalent of slamming the door in your face […]