What is Customer Lifecycle Marketing?

It’s no secret that engaging your customers is crucial to achieving continued sales, and it’s also well known that it is usually far easier and costs less to get repeat business from existing customers than it is to acquire new ones from scratch. Customer relationship management (CRM) is well established as a process to try […]

SEO vs. Social Media Marketing – Where Should You Spend Your Time?

With online marketing, there’s always a debate about the best strategy to grow a brand and a business. Usually the debate centres around where to spend your time on items that can give you free / organic traffic. Of course, if we all had unlimited marketing budgets that would be great, but for (most) of […]

SEO vs. Social Media Marketing – Where Should You Spend Your Time?

With online marketing, there’s always a debate about the best strategy to grow a brand and a business. Usually the debate centres around where to spend your time on items that can give you free / organic traffic. Of course, if we all had unlimited marketing budgets that would be great, but for (most) of […]

3 Pinterest Marketing Case Studies

How Pinterest can drive revenue for e-commerce Since its launch three years ago, Pinterest now has over 70 million users and it has proved itself to be more than just a platform to drive brand awareness through visual displays, pinning and sharing products, infographics or other boards. Both it’s volume of pinners and the success […]