B2C Marketing Automation and 5 Top Software Tools to Power It

Any B2C marketer can attest to the total relief that comes right after setting up successful email automation. To know that your customers will receive personalized emails without you having to manually write each and every one … whew, that’s powerful stuff. Did you know that segmented (a.k.a. personalized) email campaigns can drive a 700+% increase in revenue? […]

The Lost Art of Listening

With all the modern technology that we have for communicating with each other even across the world, it seems that most people have forgotten how to communicate clearly with someone who’s standing right next to them. In particular, listening has become a lost art. That’s too bad, too, because knowing how to listen effectively can […]

Digital Marketing Statistics Sources to Inform your Marketing Strategy

Online marketers love statistics about digital marketing. Us too. They allow us to review the growth in customer adoption of the latest digital platforms and technologies, make the business case for investment in marketing and allow us to benchmark our growth and performance against competitors. From reviewing thousands of stats sources over the years, we’ve found […]

SEO vs. Social Media Marketing - Which is Better?

With online marketing, there’s a debate raging among experts over which strategy is best to grow your business. Would SEO or social media marketing be the better option? Often, businesses will hire an SEO expert or agency to increase their visibility in the search engines without even thinking about social media and the traffic that […]

Why You Need A Digital Detox [New Guide]

Technology addicts and gamblers share a lot of similarities. They both believe that a particular behavior is likely to result in a reward, so they indulge in the behavior. They will do this even if there are negative consequences of the behavior. The gambler is risking his financial stability. The technology user is risking his […]

#1 Welcome To The Jungle – ROI Overload

If you like what you read below, consider subscribing here, for weekly sales, marketing and leadership tips.  — Scott Did I just use one of the most iconic sports warm up songs to introduce my first ever newsletter? Yup. Why? Because I thought it would be a cool way to introduce a newsletter that’s supposed to […]

What Factors Affect On-Page and Off-Page SEO?

Search engine optimization (SEO) is a great addition to any online marketing effort. Proper implementation can lead to amazing results, with a higher search engine ranking leading to an increase in traffic (website visitors) and sales. Of course, the opportune place to be when someone is looking for the types of products, services, or information […]

Productivity at Work: 6 Tips That Increase Your Efficiency

Time is incredibly important, and unfortunately, it is impossible to magically add more minutes to the day. If you find yourself getting distracted throughout the workday, you’re likely to waste those precious minutes. On the other hand, when you become more productive, not only will you shine at work, but you’ll also have more time […]

Carrie Murray, Founder of BRA Network | Support & Community For Female Entrepreneurs | SSP Interview

For More Episodes Visit: www.podcast.scottdclary.com Carrie is the founder of BRA — Business Relationship Alliance, a network of powerful women devoted to advancing female-owned businesses by providing the community, collaboration, mentorship, empowerment and support needed to flourish as an entrepreneur. Carrie set out to create a community where the key factor was the advancement of female entrepreneurs […]

How to Post to Instagram From Your Computer [6 Easy Steps]

I’ll admit it: this post is incredibly timely for me. I recently watched The Social Dilemma on Netflix, a docu-drama that explores the potentially addictive qualities of social media. Considering I spend 3+ hours a day on Instagram, I was already all-too-familiar with the habit-forming nature of social media apps. As a result of watching the film, […]