Carrie Murray, Founder of BRA Network | Support & Community For Female Entrepreneurs | SSP Interview

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Carrie is the founder of BRA — Business Relationship Alliance, a network of powerful women devoted to advancing female-owned businesses by providing the community, collaboration, mentorship, empowerment and support needed to flourish as an entrepreneur.

Carrie set out to create a community where the key factor was the advancement of female entrepreneurs (at all levels) and built its foundation on three fundamental core values: 1. Collaboration over competition; 2. Commitment to each other as professionals and to hire within their network first; and 3. Advance women as experts in business through educational opportunities. In doing that, she also created a community where women could be viewed as valuable while still feeling comfortable being vulnerable. Once she hit 100 members she left running the school to focus on BRA full time.

Carrie is also an active philanthropist donating both anonymously and publicly to organizations like Dress for Success, a nonprofit organization that empowers women to achieve economic independence, and WeSpark, which provides cancer treatment centers in Los Angeles. She still loyally drives her two kids to school every day and lives in Los Angeles with her husband, Sean Murray, from CBS’ hit show, NCIS.

Show Links

https://www.bra-network.com/

https://twitter.com/carriemurrayla

https://www.linkedin.com/in/carriejmurray/

https://www.instagram.com/bra_network/

SUCCESS STORY PODCAST

Stories worth telling.

On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

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Machine Generated Transcript

SUMMARY KEYWORDS

women, entrepreneur, business, network, people, hiring, education, bra, imposter syndrome, community, canva, great, build, podcast, mentor, feel, online, website, success, members

SPEAKERS

Carrie Murray, Scott, Scott D Clary

 

Scott D Clary  00:06

Welcome to the success story podcast. I’m your host, Scott Clary. On this podcast, I have candid interviews with execs, celebrities, politicians and other notable figures, all who have achieved success through both wins and losses. To learn more about their life, their ideas and their insights, I sit down with leaders and mentors and unpack their story to help pass those lessons on to others through both experiences and tactical strategy for business professionals, entrepreneurs, and everyone in between. Without further ado, another episode of the success story podcast. Alright, thanks again for joining me today I am sitting down with Carrie Murray, who is the founder of bra business relationship Alliance. And it’s a network of powerful woman devoted to advancing female owned businesses by providing the community collaboration, mentorship, empowerment, and support needed to flourish as an entrepreneur. So Carrie, thank you for sitting down. I really, really appreciate you taking the time. Walk me through your career, your past, how did you get to what you’re doing now?

 

Carrie Murray  01:08

Well, if you would have asked 12 year old Carrie what she wanted to be when she grew up, she would have said an astronaut, she would have never said, I’m going to own a network that supports and lifts female entrepreneurs. It how I began in this journey, it really came out of failure. When I started my career, I was in social work. I worked with the San Francisco District Attorney’s Office and the domestic violence division as a court advocate, couldn’t really swallow that for more than about two years. Pretty dark, and at this very hard work. So I give tons of respect to anybody who works in social work out there. So I pivoted and went into education, moved to LA to get my master’s degree, started teaching in public school, middle school science and math for about 14 years, and then made the leap into administration. And the principal realized, wow, there’s a lot of bureaucracy and education, especially in the second largest school district in the nation being Los Angeles. It was really far from the kids. And there was a certain population of students that I just felt were being marginalized, and their needs weren’t really being met. And those are twice exceptional kids. So these are kids who are highly, highly gifted, but also have special needs. Maybe they fall on the autism spectrum. Maybe there’s Down Syndrome could be add, they’re they’re put in this kind of pot, and hopefully they’ll get a great education. Well, I couldn’t handle the disparity. So I thought, I’ll open my own school. Having no idea how to run a business. I knew everything about running a school, I hired a teacher, I had an administrator, I had parents flocking to me to want to enroll. I started with a kindergarten class and was going to build every year after that. The curriculum was amazing, the test scores were off the chart. But what I wasn’t doing is I didn’t know how to market myself. I didn’t know how to do QuickBooks, I never had to do payroll before. And I could see I was in the red more than I ever was going to get into the black. Also, pools are one of the hardest things to invest in. Because the parents leave, they don’t stay there forever, they eventually age out. So after about three years of continuingly, getting more and more in depth, and everyone telling me what an amazing job I’m doing. But when I look at my numbers, I’m like how I’m doing such an amazing job and I’m not making any money and I’m getting deeper and deeper in debt. I decided to sell it off. So what was left of the value of the school was acquired by another school, they took the students, the teachers and everything also is a brick and mortar. That’s another thing, your first run, try to avoid a brick and mortar if you can. Yes, it’s very expensive insurance, all the things I didn’t really know I didn’t know how to build a website, I didn’t know how to market myself. I just wanted to be with a kid. So in that time, I was surrounded by a lot of other female entrepreneurs feeling isolated, feeling like they had no community so we would attend networking groups and it was very all sales and like, here’s my God and what do you can what can you do for me and very male dominated white older man that I felt like I was with my dad and like all of his friends. And I thought there has to be a better way to network. Because anytime I would talk to someone, they would hear what I did and they were like, Nope, I’m not gonna make any money business from you. I’m out. If there was no camaraderie, there was no, you know, kind of community and like let’s, you know, kind of talk about things and how we’re approaching our marketing. So instead, I had a dinner party with my four or five friends who were on knowers there was an architect, a photographer, a interior designer, and an event planner. And we all got together. And we just started really talking about marketing strategies. How do we, what should we put our first capital investment dollars into, you know, where are we going to put our money? And where’s the biggest return in our investment? Then it kind of grew from there. They kept saying, Can I bring my friend who’s an interior designer, can I bring my friend who’s a hairstylist, and then there were 12 of them. And then after about six months, I in my backyard, I had over 20 women who were networking, but not only that, they were hiring each other. So the event coordinator is now hiring the florist. The architect is now working with the interior designer. And I and I saw something there, I saw something that not only were we seeking community and education and inspiration, but we were actually making money. And we were keeping the money flowing between us. So I was like, well, this, my school has ended, I can build a network. And I can talk about my failures and how that led me to build a now another brand five years later with a broad network. And I wanted to name it something that we all have in common. Whether women were abroad, not, they all have an experience at some time in their life, with abroad. So that’s kind of how it found it. And now I’m five years later in still in Los Angeles, I’ve members all over the country. I have one member in Africa, who works on Safari Tours and Uganda. And we are primarily in Los Angeles, I have over 300 members here in the greater Los Angeles area. But with that came a huge online component. This was right when you know Facebook groups were starting and Instagram was still very new. So we were all kind of learning all of this at the same time. So it was already built. So when the COVID happened, and everyone was scrambling and pivoting and know like I got to panic pivot, what am I gonna do now I actually already had online offerings in place. So it was just kind of like, full steam ahead. But it was also a great model for my members to be like, well, how can I now be more relevant online? How can I continue to flourish in my business, but do it in a different way? Without, you know, now all of a sudden, I’m, you know, software engineer, and I was one, you know, florist. So, it’s been a great journey. And I really learned a lot from my failure of the school, especially taking micro steps, as opposed to just jumping in the deep end and being like, Okay, I’m building a school instead, I took very, you know, cautious, intentional steps to building my second business.

 

Scott D Clary  07:38

Yeah, I love this story. And it makes a lot of sense. And I, you didn’t say so explicitly. But what you mentioned about building out your own school, your own education, some of the financial constraints of, you know, going into brick and mortar, you’re still in education, you’re still in, you’re still in, you’re still in like that brokering of knowledge and bringing people together and building community, you’re just doing it now online and not for kids. Now you’re doing it for adults. So you still are, you know, you’re tied right into your passion.

 

Carrie Murray  08:09

Yes, so true. And some of the more emotional, you know, like break down moments that the women experience, I’m like, Oh, I’m back into social work. So yeah, full circle. So you know, if Elon Musk wants another astronaut, I might be available so I can do all the things I’ve always wanted to do.

 

Scott D Clary  08:28

So what is it? What is broad do now for women? So say, I have a company, I’m trying to start my own business, I reached out to yourself or somebody who’s who’s helping manage brah? What can I expect that you can do for somebody?

 

Carrie Murray  08:42

Well, the first thing you can expect is a platform that really puts a spotlight on your business. Because we have a directory that’s available to everyone, it’s public. Each member gets their own spot in the directory. So we showcase you know, each individual member with their own page has their testimonials, all their reach out. So they don’t actually have to go through me, they can immediately reach out to this, whoever they need to hire. So that’s the biggest thing as a part of our directory. And when I look at my SEO, on the back into my Google Analytics, I could see most people spend the most time on the directory page and my about page when they’re looking on the website. So that’s the biggest thing is exposure. The second thing is definitely community. You’re in a safe, vulnerable place to talk about successes as well as seek out wisdom. We do that through our Wednesday meetup, which is Wisdom Wednesday, which always happened online. So that’s, you know, just it was a natural transition. And the next thing is that, although we are your community, you could actually potentially meet your next client, because we make the commitment to hire within our network first. So whether you’re needing a coach, a dog walker, a hairstylist or a therapist, a lawyer, we look within our network first. We do have community first before clients, but as long as we can keep the money flowing between us, I really feel we can change what the global economy looks like, and the woman’s place in it.

 

Scott D Clary  10:09

And let me understand something. So I, when I was thinking like startup environment, startup community, I immediately think of a Y Combinator where they provide like, almost like an incubation period, and they bring in like marketing resources and finance resources, and they bring in perhaps, maybe some hiring and recruiting, and then eventually, they’ll help somebody perhaps find an investor to take their business to the next level. Do you offer those types of like tactical business resources plus potentially scalable? Or is it more just like a knowledge sharing, and it’s for SMBs, or smaller, like, like sole proprietorships, that they want to stay at a certain level is want to grow what they already have? Like? What’s your sort of your target customer,

 

Carrie Murray  10:53

it’s a little, it’s actually a little bit of both. So we do have a set of courses for a course that they it’s funny, the brand is very essential to your business, attending these courses, and the courses cover everything from social media marketing, to financial planning, to bookkeeping, to hiring practices. Honestly, the biggest question I think women come in with is like, should I be S corp, C Corp, LLC. So we have a legal advice that comes in, and then we kind of prep them, and get them kind of, to launch them into doing pitching to any kind of investors, you know, angel funding anything like that. So we do have a kind of set of courses that is self paced, but they are able to pick the brain of an expert. And those experts are actually in the broad network as well. So I kind of leveraged my more advanced members to be leaders. And then the more emerging entrepreneur learns from them. So we really tried to empower the women within it. And if it’s such an area, we don’t know, we’ll look we’ll find them, we’ll find answers to anything. And then by the end, practice, pitching practice, you know, what’s it mean to sit in front of something like a shark tank? The conference I was launching this year had a shark tank kind of aspect to it. We had some investors coming in with VC funding. But alas, it was cancelled because of COVID.

 

Scott D Clary  12:19

COVID. Yeah, that’s unfortunate. Well, now we can do virtual or maybe just trying to Yeah. And and what is, I guess, what is the, you know, you work with these entrepreneurs? What are the main issues that you find people having with their business? What do they what do they lack, I guess, confidence in executing when they take a new business to market?

 

Carrie Murray  12:42

Oh, I, I think, I don’t know if this is true for men as well. But I think the number one thing after women get past all of the branding, which is the fun part, right? The colors and the fonts and my website, and there’s my product is imposter syndrome. Their Self confidence is probably their biggest hurdle. If and I usually see it in three areas, you know, it’s perfectionism, they just can’t release it, they have to keep retooling and re tweaking even something that already has performed really well. The other one is self sabotage. They purposely put hurdles in front of themselves, they, they purposely over schedule themselves. And the last one is procrastination. They don’t think their value, they don’t think what they’re doing is going to be worth what they do. And then when they finally release this product, or they launch something, if they procrastinated long enough, that positive feedback, they think, like, Oh, they’re just, they’re just guessing me that I did this at the last minute, what if, and then they feel guilt as opposed to release, I did a great job on that. Instead, they feel guilty, I could have done better in that. So if women can get past those three areas, self sabotage, procrastination and perfection. Once I get them past that, they’re they’re ready and willing to learn. But I mean, I have women that have been in entrepreneurship for 25 years and still deal with a little bit of imposter syndrome, as well as my emerging entrepreneurs who are in their late 20s, early 30s, who have the exact same experience. So it’s getting past that is really I feel the first hurdle any entrepreneur deals with any level of business acquisition.

 

Scott D Clary  14:20

Do you think do you have any tips for how to get past those hurdles? Because those are very real hurdles. And I don’t know, you know, I’m sure there’s stats and data points that you can probably find that speak to the amount of women that suffer from this in comparison, in contrast to men, and I’m sure some men suffer from this as well. But regardless of the the, I’m sure that you know, this is a huge, like you mentioned a huge major pain point for entrepreneurs. So how do you get past it?

 

Carrie Murray  14:48

Brett? Community and honestly a mentor. I think we when we’re in high school and college, we always have that teacher, that mentor that we’re paired with. And then we jump into entrepreneurs. And we’re like, Okay, where do I go? Where’s that boss that’s telling me I’m doing a good job as much as we don’t want the boss to tell us what time to be at work, what what our output needs to be, we still want that boss to say you’re doing a good job, you’re on the right path, or you might want to tweak this, you might want to look at it this from this perspective. So I highly recommend seeking out a mentor, a coach that’s obviously well vetted, and has great testimonials. And we do have mentors in brah. And it’s part of our community, there’s no extra fee for it, there’s no you know, if for $100, add on, you can get this, it’s very much part of our community. And that really comes out in our Wisdom Wednesday, we position members to be the experts. And we talk about imposter syndrome, constantly. We blog about it, but we also call each other out on it, we’ll say something like that your perfectionist talking, just release it. It progress over perfection, I can’t tell you how many times I say that to women just release it. It’s good enough, some, some person’s good enough to some persons 100%. So it’s like just get out there. But mentorship is by far the best way and honestly reading a lot of great books about imposter syndrome

 

Scott D Clary  16:15

Do you have do you have a recommendation for what makes a good mentor or what people should look for? A good mentor,

 

Carrie Murray  16:22

a good listener, someone who’s not waiting to talk, but is listening to you. A great mentor hears what you’re saying and reinterprets it with guidance and instruction. You know, it’s like a teacher, I don’t want to do it for you. But I want to show you how to do it, I want to model it to you. So a mentor needs to be a great person who can model the way to handle any kind of behaviors. Like when we’re first starting out, we have we get our email lists, and we get our first unsubscribe, I mean, I remember being devastated by my email. I work so hard on those emails. But now I’m like, Okay, bye. I don’t I don’t have I’m not your jam. That’s cool. I got more women in the queue. But if you got to get a little tough skin, and a mentor can help model how to do that.

 

Scott D Clary  17:10

And another thing I was I was looking at some of the main points like on your on your website, you mentioned social impact. What is what does that mean? Is that the big big word? Big? Yeah, concept. So what a social impact mean for yourself and bro,

 

Carrie Murray  17:23

I think it goes back to me being social work. So I’ve always feel felt to be in a place to serve. And a social impact strategy is basically some form of element that’s weaved into your business. That is social justice, some kind of partnering with a nonprofit, maybe it’s a fundraiser, looking into your local community of like, what is going on? How can we give back. So for me, and embedding a social impact strategy was really, really easy. I partnered with an organization called dress for success, which is a national organization that helps women who are leaving homelessness, and moving back into the workforce with education, training, clothing, resume writing interview skills, and I partnered with them from the beginning. And my members and myself would go in and be the teachers for their clients. And then we would bring their clients to our meetings so they could see where their evolution could be. And then we had annual fundraisers, where we would do clothing drives, raise money for them. I’ve also partnered with, most recently, because of pride month, the National queer therapist network, and we did a virtual networking event where instead of paying a fee to enter the networking event, to get the swag bag that nobody uses, we donated it to this network. That’s once the great thing about virtual no more swag.

 

Scott D Clary  18:45

It’s true. I you know, I’m now I have to go buy pens, but besides that,

 

Carrie Murray  18:50

yeah, exactly. But social impact has always been something I’ve been very passionate about. And I wanted to make sure that bra has an element. And everything that we do that gives back

 

Scott D Clary  19:01

and now now like the whole business landscape has changed. You mentioned that bra is more or less already acclimated to that because you’re online. But that being said, where do you go from here in terms of your business and where you want to take Brian next steps for what you want to accomplish. I just want to take a moment to pause and thank the sponsor of today’s episode Canva very excited when Canva approached me because I’ve been using Canva for all my graphic design needs for years. And they have never sponsored me before. So I’m very excited to champion a brand that I personally believe in support and I use now if you don’t know what Canva is. Canva is the online platform that makes graphic design, designing anything really easy for you and your team. They have pre loaded templates, all professionally made all very high quality. If you have an idea and you do not know how to bring it to life, on your social media on your website in your marketing collateral This is one of the hardest things for an entrepreneur to do. Canva pro makes this so simple, you do not have to be a designer, you do not have to be an artist or anything like that. It is a tool that allows you to create beautiful pieces of content and work with a drag and drop editor. It’s simple for anybody to use, you can collaborate with teams No experience necessary. This is what you use to make stunning social media posts marketing material, it has video components. Honestly, with Canva Pro, it takes the headache out of creating design. Canva Pro includes 75 million premium ingredients, including Premium Stock photos that you usually have to pay hundreds of dollars for illustrations, videos, audio, anything you can need to literally design anything it has in one spot and one app it truly democratizes design. Now, why I’m so excited about this sponsorship is that they gave me a unique code for everybody’s listening to us. So if you want to test out Canva if you want to test out all of the incredible features for design, remember I said images audio video, they have ability to include team features, brand kits, background removers, resizing different objects with a click of a button. All of it is seamless, super user friendly, extremely intuitive. If you want to start using it today, go to canva.me backslash Scott there giving everybody’s listening a special deal. 45 days free, pro Canva you cannot get this deal by going on their website. So go to canva.me backslash Scott, you will get a Canva pro account for 45 days, you can try out as many features as you want, you can make a ton of content canva.me backslash Scott, see why design is no longer scary, you will never look at design the same way again, after you try it. Trust me on this one canva.me backslash Scott.

 

Carrie Murray  22:05

Oh, easily world domination. I mean, obviously, that’s the natural evolution, I think from here I need to be my word of the year was amplify. And I thought it was to amplify the message of bra. But I realized that word actually means amplifying the voices of the women within the network, and have them advocating for not only the other women but for myself. So from here, I would love to, again, increase my visibility and expand my reach to other women entrepreneurs that are out there feeling kind of lost and without community because like a few years ago, when the whole boss, baby girl leader power, you know, movement kind of started, we had all these shiny Instagram handles, and it was like at Boss Babes club. And I think those are great communities. But they’re not really built on a foundation of building a business. They’re built on building you up and making you feel confident. But as we’ve kind of turned into this online platform, they don’t really have much more they can offer other than encouragement and great Instagram feeds, right? So instead, I want to be different in the fact that I’m adding substance, I’m adding value in the sense that you’re going to be educated or inspired or find your new client and a lot of businesses that were not online before, particularly my members who were brick and mortar, they really struggled at the beginning of this. So we did the best that we could to figure out do you apply for the PPP? And do you apply for the care Stimulus Act? Do you you know, how can we get unemployment? And we did a lot of education behind that leading up to where we are now and helping women understand zoom, how do I build an online course? Do I want an online course with just me? Or do I want it to be pre recorded? So it was a lot of education that started at the beginning of this.

 

Scott D Clary  23:57

And you find that that sort of helped build the brand and me and make people a little bit more comfortable? That education piece?

 

Carrie Murray  24:04

Absolutely. It honestly it’s the technology I think a lot of women kind of hold back on they again, they like to pretty what looks pretty and they have this great product and great service, but they don’t know how to utilize so many different social media platforms, the back end of their website to generate higher SEO. So it’s learning and kind of advocating for yourself saying I don’t know how to do this, but I’m ready to learn. And that’s what I kind of pushed them all towards. And back to education.

 

Scott  24:33

The Mo Yeah, no that’s see that’s it I think that I think that your your past and like your what you’re comfortable with is sort of inadvertently led to your success because I do feel like the the way to bring people up to speed when you’re either coaching them within a role as an entrepreneur or helping them become a successful entrepreneur, even just bringing the product to market and you’re trying to sort of tap into your customer base. And you want the customer to feel some sort of connection with your brand. It’s all about education, right? It’s all weighs about educating people. That’s how you bring. That’s how you build that level of trust, that I think is important in any sort of interaction or relation. It’s always about education. And I think you sort of tapped into it. I don’t know if it was done purposefully, but it worked. Right? Like, that’s, that’s why it’s so successful.

 

Carrie Murray  25:14

I agree. And I think, what, take it one step further, if we can learn and learn and learn and be just voracious with everything we consume, but we still have to apply it now that we’ve read all the books and did all the journaling and took all the courses. You know, it’s kind of like you’re chewing on something for a long time when we actually need to swallow it and apply it, which is what I really push. Again, the imposter syndrome might get in the way, for some reason, three women, and I have to say, no, wait, you’re going to swallow that. And you’re just going to do it. And I’m going to push you off the ledge because you have to trust in your knowledge. And they don’t we just will just keep I don’t know that. Let me take another course. No, do it. Just do it. Get out there.

 

Scott  25:53

I have a couple of questions just about your experience. But before I go into that line, I just wanted to ask, is there anything that I don’t know enough about? bra that I should have asked you want to speak about?

 

Carrie Murray  26:06

Wow, that’s a really good question. I’ve been on many podcasts. Nobody’s ever asked me that before. Well, I do have a podcast myself. And it’s called carried away. And it features women within bra. It’s a quick little 30 minute podcast and we get carried away with my name’s Carrie about, I feel that so many, so many. And the I guess the other thing is there are different types of membership within bras. So if you are a established entrepreneur, you’re looking for community, or you’re looking to support other women, you clearly don’t need as much support. So your membership would be a strapless bra, right? Doesn’t need as much support. But if you are an emerging entrepreneur, you need more education, you’re gonna need a bra that’s full coverage. So that’s this full coverage membership level,

 

Scott D Clary  26:55

they all reveal the funds.

 

Carrie Murray  26:59

It’s clever, but I still need to be clear with what I’m doing. But yeah, probably those two big types of membership and the podcast.

 

Scott  27:06

Very good. Okay, so I do have I have more questions just for you and, and yourself as an entrepreneur. So just start off with some business then some more like personal insight life lessons. What’s the biggest challenge that you’ve experienced as an entrepreneur?

 

Carrie Murray  27:20

The biggest challenge, oh, probably managing multiple social media platforms at the same time. So managing my marketing on LinkedIn, my marketing on Instagram, my marketing and Facebook, Facebook, but also communicating to my community in a mighty network or on a slack channel. So managing all of those voices has been extremely difficult. But luckily, I hired help. I think the idea of being a solopreneur is can only take you so far. I mean, I never considered myself a solopreneur because I didn’t install the Wi Fi I’m using. I mean, he’s on my team. I didn’t I hired my nanny, she’s on my team, like I’ve never considered myself a solopreneur. So I think scaling and when it comes to when you get to a point, you’re gonna have to hire help and scale. But yeah, that was his hiring help was a huge benefit. And I

 

Scott D Clary  28:14

think it’s I think it’s smart. I think the smart point to highlight because I think a lot of people try and be solopreneurs for far too long. Yep. Yeah, you can’t grow. You can’t scale. You can’t you can’t scale yourself infinitely, right, you got to be a point.

 

Carrie Murray  28:27

If you want to make a you know enough revenue, you’re going to have to hire help. And that’s scary when you hire that first employee. But I’ll tell you what, you’ll never work harder

 

Scott D Clary  28:37

than that. That’s a good point. If you are going to invest in one area of marketing for your business right now, where do you think the best opportunity to grow with?

 

Carrie Murray  28:50

Oh, probably building online courses. I mean, that’s a huge, multi million dollar industry right now. And there are so many people doing it really, really well. And I’ve dipped my toe into the online course. But that is a passive income stream that is can pay you while you’re sleeping and building something that’s automated that already has your female funnels. And people are just coming into your funnel while you’re sleeping. And then you wake up and you’re like, oh, five people bought my course. You only have to build it once. And you could sell it multiple times. But passive income streams is what I’m definitely going to be focusing on coming at this next q4.

 

Scott D Clary  29:30

Good answer as well. And what’s the biggest case this is a over the course of your entire entrepreneur career. What’s the biggest failure you’ve had, that you’ve had to recover from?

 

Carrie Murray  29:42

And how to hiring? Yeah, hiring people that have the same strength as myself. So when I built my school, everyone I hired you know, we did the Myers Briggs, we took all the personality tests, we all had the exact same strengths and the exact same weaknesses So I needed to diversify. The people I surrounded myself with when I built bra, because I needed be challenged. And I needed people not to just say yes, that’s a good idea. Because when I built my school, we all were just thinking were brilliant, because we all had the same exact personality strengths. So that’s the biggest thing is you have to align yourself with people who are going to challenge you, but also have different strengths than you that look at things differently. And there’s going to be more innovation and honestly, ideation that comes out of that. We can’t just have to surround ourselves with Yes, people.

 

Scott D Clary  30:34

What’s What’s the biggest area, or major topic that you’re curious about right now is an entrepreneur of the year learning more about these things. Other people should also sort of learn more about,

 

Carrie Murray  30:47

oh, probably inclusivity, making sure that our branding messaging talks about anti racism, making sure what we’re putting out is culturally sensitive. I mean, I’m a white affluent woman, I have more privileged than anyone talking about that, and not being silenced around the topic. I think silence is definitely deafening and speak more than maybe tripping over your tongue and not knowing how to correctly say something. But bra is very diverse. It’s not a homogenized group. So I needed to make sure that I was still supporting the women of color, and including the black women in bra. And I’ve learned a lot through the Black Lives Matter movement. And I continue to learn and I honestly tell any of the Women in Network if Please hold me accountable. Don’t tell me, Oh, it’s Carrie, she’s nice. She doesn’t know what she’s saying. I would prefer them to say that actually isn’t culturally sensitive, where you might want to think about your wording around that. That’s me is what I’m hyper focused on right now. Um,

 

Scott D Clary  31:50

what advice would you give someone who’s looking to become an entrepreneur?

 

Carrie Murray  31:57

I think the first thing is they have to know what problem they’re solving. So the first thing if you want to be an entrepreneur, it’s sexy, right? You’re gonna make your own income, you can work from home, you can, you have this great idea. But if you don’t have a problem you’re solving, you really don’t have a business yet. So once you identify that you can build from there. And then also find everyone who’s already doing it. Because I guarantee you, it is very rare to have an original idea, and somebody else is already doing it. And that’s okay. There are hundreds of women networking groups, and I follow them all because I want to see what they’re doing. And I want to see how I’m doing it differently. But yet, find your competitors, figure out what problem you’re solving.

 

Scott D Clary  32:41

And also a piece of advice that you would tell your younger self,

 

Carrie Murray  32:45

oh, gosh, probably not to take, probably, to align myself with someone who would challenge me, and not necessarily always agree with me, I needed to have a little bit more not conflict, necessarily, but I needed a different perspective when I first started. So if I could talk to younger Kerry, who’s now not going to be an astronaut, I would tell her you needed a friend, someone who’s not only going to challenge you, but also support you.

 

Scott D Clary  33:15

What is what is what is actually I want to I already kind of asked that one. So I’m going to strike that one off, what is the best day of your life as an entrepreneur or not even as an entrepreneur, and also the worst day of your life?

 

Carrie Murray  33:29

And why I think that’s a great question. My best day is payday. And when I get paid with testimonial, I feel like the wealthiest person in the room, when I get paid with someone being referred to bra network, it feeds me so much. So when I wake up and have an email introduction, hey, this is Sharon. She’s a, you know, a yoga instructor, you have to meet Carrie Marie, she’s has this wonderful network, that that to me is the best payday. And of course, getting paid. What was the second part?

 

Scott D Clary  34:02

Oh, no, it was it was the best day and then the worst day of your life and why

 

Carrie Murray  34:06

oh, the worst day is when I don’t feel I’ve showed up for for my network. And I know that’s partly in my head. Because I get a lot of feedback from people that I am producing almost too much content that it’s almost hard to swallow at all that I need to slow down. But I think not, oh gosh, it would it would kill me to know that I didn’t support someone or they didn’t feel supported in our network. It would be hard for me to not take that personally because I work so hard at it. But I get it I know I’m not you know, you have to be cheeky to understand a brand like broad network. I get I’m not everyone’s cup of tea and I’m okay with that.

 

Scott  34:42

I think that’s actually I think there’s also a very important point if you if you if you’re appealing to everyone, you’re not meaningful to anyone, right? It’s been said a million different ways but like that’s the sort of the message and I like I think it’s I think it’s good. I think it’s I think it’s fun. And I think I think Listen, there’s enough negative in the world that We can’t get mad about the bra puns with an entrepreneur network. There’s too much bad going on to get upset about that people always find a way to get upset like

 

Carrie Murray  35:07

I agree. And that’s okay. They can stay in the corner and be abroad, but I don’t care.

 

Scott D Clary  35:14

What is there? Are there any myths about entrepreneurship or female entrepreneurship that you’d like to debunk

 

Carrie Murray  35:25

that a lot of female entrepreneurs aren’t on only on Etsy. We actually have real businesses that meet the needs of real clients. I think a lot of people think when they think of a women owned business, they have a doily shop on an Etsy or they’re selling things on eBay. And I think women think that too. I think they think if I’m not crafting something, if I’m not actually making something with my hands, what could I possibly be doing? Do I, you know, and I’m not a cook at all, but a lot of women think, Oh, well, I’m just a good cook, I’m not going to go into catering. I’m not going to be a chef, when really they could be. So I think that’s the biggest thing is assuming women can only do things that kind of come from domestic skills. And that I would love to see more women in tech, and especially in engineering, anything like that. Now, I know those aren’t necessarily entrepreneurs. But it would be great to have more women in any kind of innovation is

 

Scott D Clary  36:20

diversify, diversify? Absolutely. What’s What’s some of the resources that have helped you along the way? Books? People?

 

Carrie Murray  36:28

Definitely, yeah, podcasts. Amy Porterfield podcast was a huge help in me understanding market email marketing. Definitely, I hired a coach when I was first starting out, because I didn’t want to have my school. And she was fantastic. And also work helped me work through the imposter syndrome. I was feeling because I just come from this failure. And I thought, What am I going to do now? Am I going to go back to teaching, what am I going to do, but I kept having these women saying, you have to build this build this. And I did, but I hiring a coach and not just throwing spaghetti against the wall was my biggest lesson and anybody out there, you know, please do some research, get some debt free, downloadable. There’s plenty on so many different websites and things to avoid. I mean, you can’t go to Pinterest and not get five things you should do before you launch your brand for ideas that will help you better market like, just be voracious and read it all.

 

Scott D Clary  37:24

And then just I think I have two more questions. Okay. So the first one is, what is one way as entrepreneurs and business people, that we can make the world a better place? And you kind of touched on that before? I think but I’m gonna leave that.,

 

Carrie Murray  37:38

Yeah no, that’s great. I think there’s a lot of money out there, right? Like, we have more billionaires now than we ever have in our history. And when are you ever going to spend that money now, as entrepreneurs, our goal is, you know, it’d be nice to be a billionaire, but the odds are not necessarily in our favor. So in order to create something that feels good, and that’s going to last longer than you, you have to have some kind of social impact, you have to impact your local community, the greater community because once your business is sold it you close it, you you know, and I mean, when you’re building a business, you have to know there’s an end in sight eventually. But your social impacts will last forever. That’s like legacy. That’s where it continues on. And that’s really what I think, I hope when brah whatever it however it is, people are gonna remember that, oh, they also had this huge impact in their local and greater community.

 

Scott D Clary  38:32

Very good. And last last question before I get some more socials in website from you. What does success mean to you?

 

Carrie Murray  38:41

Oh, there’s so many different types. I think their success and love, I think their success in self care, I’m not succeeding at that right now being in quarantine. Every day I wake up thinking I’m going to take that boxing class. haven’t done it yet. But I also think there’s success measured in the people, you surround yourself with success and family. So maybe not all of those buckets are filled to the brim at all times. But when your love bucket is filled, you know, tip it into the business bucket. And when the self care bucket is too low, you know, go to the friendship bucket and fill it up and you know, find an accountability person. But I think success looks different, for in different ways. Right now I feel very successful in love. I feel very successful in my family and my friendships and I feel very successful in business because every day I get new members every day. There’s people looking for community and as as much as I think the world is small, it’s huge. And as much as I think people can do it better or faster, shiny or brighter. No, I’m okay in my lane. And just keeping the course. I’m not going to be the Riveter. I’m not going to be Girlboss and I’m okay with that.

 

Scott D Clary  39:55

And then lastly, the most important where can listeners connect with you online?

 

Carrie Murray  40:00

Ah, fabulous. Well on my website is broad dash network.com. And then there’s Instagram at bra underscore network and then on LinkedIn, I’m just Carrie Murray.

 

Scott D Clary  40:10

That’s all for today. Thanks again for joining me on another episode of the success story podcast. You can download or stream this podcast wherever podcasts are available including iTunes, Spotify, Google, Stitcher, I heart, radio, and many others. You can also watch his podcasts on YouTube. If you haven’t already. Please subscribe and share this podcast with your friends, family, coworkers and peers. Please leave us a rating on iTunes takes about 30 seconds as it allows other people to find our podcast and lets our amazing guests reach even more people with their message. And remember any rating is fine as long as it contains five stars. I’m Scott Clary from the success story podcast signing off

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