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About The Guest
Evan Carmichael is an entrepreneur, author, and prolific YouTuber. At 19, he built and then sold a biotech software company. At 22, he was a venture capitalist raising $500k to $15M. He now runs a YouTube channel for entrepreneurs with over 3 million subscribers, wrote 4 books, and speaks globally.
- 00:00 — Intro
- 04:00 — Evan Carmichael’s origin story
- 06:12 — What was Evan’s mindset when he first started his youtube channel?
- 08:48 — How to create content to actually build a brand
- 13:23 — How to overcome any hiccups and keep your momentum as a content creator who is just starting out
- 25:14 — How did Evan deal with failures in his life and how did he navigate from them?
- 30:43 — What is the number one thing they should focus on for any content creator just starting out?
- 33:50 — Where do people connect with Evan Carmichael?
- 37:11 — What is the biggest challenge that Evan has overcome in his personal or professional life?
- 37:50 — Evan Carmichael’s mentor
- 38:31 — A book or podcast recommended by Evan Carmichael
- 38:48 — What would Evan tell his 20-year-old self?
- 38:59 — What does success mean to Evan Carmichael?
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What is the Success Story Podcast?
On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups, and entrepreneurship.
The podcast is hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.
Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures, and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas, and insights.
He sits down with leaders and mentors and unpacks their stories to help pass those lessons on to others through both experiences and tactical strategies for business professionals, entrepreneurs, and everyone in between.
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Machine Generated Transcript
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Evan Carmichael, Scott D Clary
Scott D Clary 00:00
Welcome to success story, the most useful podcast in the world. I’m your host Scott D. Clary. The success story podcast is part of the HubSpot Podcast Network and the blue wire Podcast Network. The HubSpot Podcast Network has incredible podcasts like my first million. My first million is hosted by Sam Parr and Shawn Peri, they feature famous guests. They discuss how companies made their first million and then some they brainstorm new business ideas based on the hottest trends and opportunities in the marketplace. Here are some of the topics he talked about. If you like any of these, you will love the show three profitable business ideas that you should start in 2020 to drunk business ideas that can make you millions, asking the founder of Grammarly how he built a $13 billion company or Sass companies that anybody can start. If these topics are up your alley, go check out my first million. Listen to it wherever you listen to your podcast. today. My guest is Evan Carmichael. Evan is a prolific YouTuber, he’s built a community of over 3 million subscribers. Of course, he’s done a lot more than that. He’s also wrote several books he speaks globally. The goal of his brand of Evan Carmichael is to inspire a 19 year old version of himself. So when he was 19, he built and sold a biotech software company, a lot of ups and downs going into entrepreneurship at 22. He was a venture capitalist, he raised between 500,000 to $15 million for various deals. He then started creating content focused on insights, lessons, advice for that 19 year old Evan that was trying to navigate career life entrepreneurship startup business. So now, like I said, he has a 3 million plus subscriber community all focused on inspiration and business and entrepreneurship and startup advice. So what did we speak about? Well, we spoke about his story, how he went from big bank potential finance career into startup land, making $300 a month, barely knowing if he could afford rent, or to put food on the table. We spoke about when he gave up and when he decided to not give up and how he ended up. The second, he decided to not give up closing the biggest deal of his life at that point, which allowed him to scale his startup eventually exited. Then we spoke about after startup life, how he just wished that he could have some advice, some, some guidance. And at the time, YouTube wasn’t what it was, you didn’t have the access to the information that we all have access to now. So he started creating content. He of course, is an incredible content creator. And then we spoke about some of the things that he’s learned as a content creator. So we spoke about identifying your purpose and why it’s so important for a content creator to understand who they’re serving, we spoke about creating content that resonates, what content actually impacts an audience. And how do you build that audience? How do you serve that audience? What the secret to success is as a content creator? And then ultimately, once you’ve started, which is the hardest part? How do you continue? How do you maintain? How do you grow and some lessons that he’s learned building his community over several years that will hopefully allow some content creators that are listening to this podcast to grow a little bit quicker, and so they don’t have to go through all the ups and downs and trials and tribulations that Evan went through. So a ton of great advice on growing a community, creating content, building a brand, what it all means the mindset and the tactical behind it from somebody who’s probably done it better than most and is known as an incredible content creator. So learn from the best. Let’s jump right into it. This is Evan Carmichael, serial entrepreneur, content creator. podcaster author, global speaker, he’s done it all. Let’s go.
Evan Carmichael 04:00
Yeah, so high school, I had a lot of entrepreneurial tendencies. I’m 41 years old now. So going back to high school, it’s been a while. But it wasn’t it wasn’t a it wasn’t a professional. It wasn’t a career option. No, my friends weren’t talking about being entrepreneurs. I didn’t know anybody who was an entrepreneur, you kind of have to be a little crazy, basically unemployable to be an entrepreneur. But I had a lot of entrepreneurial tendencies in that I was selling baseball cards and doing garage sales and all that kind of fun stuff. In starting my own little tiny businesses. It never really went anywhere, but it was kind of in me. And then in university. You know, if you look at my high school yearbook, too, before University, it was where you’re going to be in 10 years. I said VP at a bank. That’s I love I love making money and I love the idea of managing money and I thought you had to be a banker to make money, you know, totally different world back then. And I got University and went down the path of becoming an investment banker, my dream job, and also had a chance to join a startup. Take 30 percent equity in the company and make 300 bucks a month. And that was the toughest decision of my life Scott is like, I got a chance to go work at Merrill Lynch my dream job, get paid six figures travel around the world doing doing deals or have 3000 bucks a month and 30% ownership in this startup. And I really wrestled with that the thing that I decided on was, you know, what, I don’t know, if I’ll ever get this chance to be an entrepreneur again, I could get another job. I mean, it’d be the same job. I mean, I’d be Merrill Lynch, I mean, I’d be traveling around the world, but I can get a kind of similar job. I didn’t want to live with the regret of not knowing. And so I told myself, I’d rather no one failed and not knowing, even even if it didn’t work out, at least I would know, because I didn’t want to I want I didn’t want to be an old man at 40 is what I would tell myself when I’m 40. And life is over and you’re finished, you know, and you’d look back on your life, you’re gonna regret not knowing. So that got me into the, in the path of starting my first business, you know, struggled failed some of the worst years of my life, eventually built and sold, I don’t know how deep you want to go into that stuff. But coming out of high school, I mean, I had a lot of entrepreneurial drives and tendencies, but didn’t really know where to put them. And so really grateful that I discovered entrepreneurship.
Scott D Clary 06:12
I appreciate the story. Actually, you know what, I’m not gonna go too deep into that story, cuz I’ve heard that story a lot. And I know that you’ve told that story before only because only because I get a lot of awesome entrepreneurs. But I don’t get a lot of people that have built such a strong brand had create so much content. So I think that’s like, the thing that you got to pull out. And you got to teach people because people do build businesses, but not everybody builds a brand like you’ve built your brand. So I’m curious, your mindset, when you’re going into starting a YouTube account? Is that a side hustle? Is that something that you just thought would be a hobby? Was it purposeful? Was it not? What was the mindset when you first started this out?
Evan Carmichael 06:48
So I’m a big believer that your purpose comes from your pain, that whatever you struggled the most with, as a human is what you want to help other people with. And so I struggled so much as an entrepreneur myself, I wanted to make the path easier for other entrepreneurs, right? It’s still what I’m doing now, like 20 years later, 22 years later, whatever, making videos being on here with you, Scott, is trying to help the 19 year old Evans of the world out there because there are millions of those people right now. I went to YouTube, because I’m a visual person I like to see I like to see something. And at the time, I had a popular website off just Evan carmichael.com. We had 100,000 Plus pages of content. We had huge people writing for the website, but I I can read it’s okay. But I’d rather see a video and video was just starting to emerge and be a thing. And so I thought I would go to YouTube and just start making some videos. I never expected it to blow up. But like being YouTube famous wasn’t a thing. And if you went to YouTube in 2009, when I uploaded my first video, it was it was all sorts of stupid videos, man falls downstairs. Here’s my cat, like just really stupid things. There was no education videos, no entrepreneurship videos, not really. And so I did it just because I thought it might help a few people. You know, I never people say, Well, how did you know? Like, I didn’t know I was I’m not that smart. I didn’t know what you do was going to become I just, I like video and I wanted to be there. And my first video, in the first year of it being up had three comments. One was my mom, one was my sister, and one was some random guy. So it was like I didn’t, I didn’t hit a big out of the gate, it took five years or something to get to five figures in in subscribers. So it took a long, long time. I was doing it because I thought it would help a few people. My business was my website, and my passion was helping create content on YouTube. And ultimately, things I stuck around long enough that things started to happen, fortunately, but I didn’t know that this is where it was gonna be.
Scott D Clary 08:48
So you, you You did this, you did this and you built this from the pain you experience and you wanted to teach and you found that medium? Is there a process that you’ve reverse engineered? If you if somebody was looking to create content to build a brand? What is that? What is the way to find your purpose as a content creator? So somebody could be a little bit more purposeful with their actions from day one, because that would probably expedite their process?
Evan Carmichael 09:15
Yeah, so recognize first of all that a brand is an emotion. A brand is how you want people to feel when they’re around any of your stuff whether they’re buying your merch is like how do I feel when I put this on? Or if I’m putting on some Michael Jordan’s How am I going to feel when I put those on? If I’m watching your content? How do you want me? How do you want to make me feel like your interview Scott? How do you want people to feel when they’re watching and listening to your interviews?
Scott D Clary 09:40
Enlightened, motivated, educated, a passionate like just like light a fire and feel like they can go do whatever they want to go do? Probably very similar to your audience to be honest. Like Same. Same idea.
Evan Carmichael 09:52
Yeah. And listen, if you had if people had that clarity in terms of jumping into making content that I want people to feel enlightened. Like if we run with that I want people to feel enlightened. When they watch my video, most of the time when we get in front of a camera to press record, we’re worried about how am I looking? Am I worried the right thing is the light? Okay? Am I in focus? What is what am I even going to be saying I forgot my lines. And even if you end up having the perfect words, if they don’t have the emotion behind it, they won’t land we’re having the emotion with imperfect words will land. So if the goal before going into any interview, or any piece of content is I really want the people listening to this to feel enlightened and empowered. It just changes how you show up, it changes the content direction changes, the guests that people invite on their shows, that changes the picture that you post to Instagram. So your brain has an emotion mine is believe, if people figure out what that is, it relieves a lot of pressure, and also gives a lot more clarity for what to do next. So I think that’s the starting point, like what do you stand for? What do you want your brand to be? What is the one word emotion that you want to permeate everything you make, in terms of purpose? Well, now we need to apply that to the people who who are exactly like who you used to be right? Your purpose is to help people who currently are who you used to be, I’m still making content for 911. Because there are millions of people out there who are 19 year old Devin, and they need help. They need guidance, they need support, they need wisdom, they need inspiration, in that’s who I’m making my content for. I can help anybody believe. And there’s a lot of people who watch my content who aren’t entrepreneurs. And that’s awesome. But I feel most connected to the people who are struggling to get their business off the ground, because that’s when I had the biggest pain point in my life. And it’s just recognizing that your journey, your story has value. And that you’re we’re not where we want to be like I’m not done growing. Scott’s not done growing like neither of us are where we ultimately want to be. And a lot of people will then use that as well. I’m no Tony Robbins, Rahm No, whoever, so I’m not even going to try. But you could go back and help the person that you used to be I can go back and sit on a park bench and talk to 19 year old Evans,
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Evan Carmichael 13:00
give him some knowledge that will that will help him and that becomes the exercise then that every time that you you’re climbing a mountain, you’re trying to get to the top and you never want to get to the top because that means you’re done growing, but you’re climbing, climbing, climbing, climbing, hopefully every day. As you listen to Scott’s show, you’re going to climb and learn more every day. But every time you take a step up, you’ll then reach back and pull to help somebody else get to where you’re at. And most people are stuck still zero most people are stuck at just taking the first step. And so they can be inspired by your story they can learn from you. And knowing that you’ve been through what they are going through gives them the hope and the belief that maybe they can get out of the hole they’re meant to.
Scott D Clary 13:39
I just want to take a second and thank the sponsor of today’s episode HubSpot. And as a leader, you’re always on the lookout for more ways to arm yourself with knowledge, the books, the seminars, and most importantly, the podcast and help you make the best possible decision for you, your company your customers, because when you know more, you can apply more and you can grow with HubSpot CRM platform you can store, track, manage and report on all the tasks and activities that make up your relationships with customers. With a bird’s eye view over all your customer interactions HubSpot empowers your decision making like never before so you can give your business and your customers all the good you’ve got learn how to make your business grow email@example.com If somebody is starting so Evan you’re starting day one what is the advice that you give to somebody so that they make it past this this initial hump so that they feel comfortable taking the first step? And then once they take the first I know it’s gonna be a two part question which is a dick move on my part but what’s so what’s the advice to get them to take the first step and then once they take that first step, what’s the advice to maintain continuity maintain momentum, do it for five years so they see the result.
Evan Carmichael 14:52
So when you’re first getting started, expect to suck. Just expect to suck expected to be terrible. Expect your first Interview to suck your first video to suck, just expect it expect your camera to break and the sound not to record and you up in a nervous wreck, just expect to suck. That doesn’t mean that you suck as a human. It just means that you don’t have the skill set yet. Well, how do you get the skill set you practice like don’t this is this is the problem for a lot of people is they’ll look at, people don’t expect to be great. You know, like if you’re starting to show, whoever your heroes are Joe Rogan, or Tim Ferriss, or whoever, Larry King, like we think are the best interviewers of all time, great. You can look at them and say, Well, I don’t think I’m going to be as good as them yet. Like I might on a long enough horizon, but I’m not going to be as good as me. Those are the eight plus category great. But you can easily think yourself, okay, if they’re a plus, I’m probably like a b minus right now. You know, like I I ask great questions. I’m curious, I think I could do that. And then you go and you do your first show. And you realize you’re not a b minus here, you’re a d minus, like, it’s just way worse than you thought. Because when you go live, you freeze up your deer in the headlights, ask the wrong question, stumble, look back and say, Oh, my gosh, it didn’t do anything that I thought it was going to do. And you just realize that you’re way worse than you thought you were going to be. And that’s where most people quit, like they make one or they try to make the first one. And then they look back and say this is terrible. I guess I suck at this. And it’s not for me, I’m not as good as I thought I was and then ever keep going expect to suck. Again, it means you’re amazing as a human because you tried. And if you keep keep trying and keep improving, keep getting better, you will not suck anymore. So that’s where a lot of people struggle, they know what looks good. They feel they can make it. They can’t at the beginning. And so they stop trying. In terms of keeping going, how do you keep going when you’re struggling and failing and not seeing the results? People ask me this all the time where, you know, it took me five years to get the 5000 subscribers or whatever. Close numbers like that were a lot of people on there hitting that in the first few months, it took me five years to get there. I like sharing the journey because it’s it’s great to see 3 million whatever now but a five years 5000 subscribers. What kept me going through those days was I always focus on who I was serving instead of who I’m not. Most people will focus on who they’re not serving. And that game never ends, right? I have 3 million subscribers. Why is it Why is it a four? Or five? Or 10?
Scott D Clary 17:22
It’s like I’ve dived deeper into that concept. That’s very interesting. What do you mean by they’re focusing on the people that they’re not serving?
Evan Carmichael 17:28
So if I’m at 3 million subscribers, most people who are even at my level are thinking, well, I should be at five, I should be at seven, I should be a 10. It should be like the net, we’re focused on who we don’t have, we’re focused on. And that’s great goal oriented, like, hey, where we’re going next. But if you focus too much on that it’s actually really depleting of your energy. So if at the beginning, you get, you get five views on your video, you get 50 views on your video, thank you, I only got 50 views, I spent so much time and energy and effort, I thought it was actually decent and only 50 people watched it. We’re focused on whom we’re not having, right, why isn’t a 500 or 5000, or whatever meaningful number is that you thought you would have. And as our standards get higher, we keep increasing that number, right? If I get 5000 views on a video, that’s a failure where the beginners go, Oh, my God 5000 views. So how I’ve always approached it, and maybe it was because at the beginning there was no such thing as being YouTube famous was I just focused on who I was serving that if I had 50 People watch the video, like 50 people watch this video. Yeah, like if you were gonna go give a speech at a library or YMCA or something and 50 people showed up, you’d be pretty amped you’d be pretty nervous, you know, your first speaking gig at home a good night. It’s a good, I mean, it’s great, right? 50 people showed up to listen to you. But because it’s online, we we feel like that’s nobody and it doesn’t matter. And it doesn’t it doesn’t hit anybody, you know, assume that for one of those 50 people, your video is a life changing video, the message you’re speaking is having a major impact not on everybody but at least one person in those 50 Maybe your words the way you said it today, with your tone and your story actually punctured through where other people haven’t like they heard your message, even if they don’t leave a comment to tell you what an impact that has had. And if you focus on the 50 people you are serving instead of the you know all the people that you’re not, it does two things. One, it makes you feel like you’re doing work that matters. And it makes you feel like your work is meaningful. And at the end of the day, we all want to wake up and feel like we’re going to do something meaningful. If you wake up and feel like it doesn’t mean anything if we show up or not today, then you’re not that’s the path of stress, depression, anxiety, suicide, because we feel like we don’t matter. But if you woke up today and felt like today, it’s gonna matter. It’s gonna mean something. I look at my calendar, I see Scott in the calendar like yes, let’s go it’s gonna be a great day guys. than that that’s the path tip to purpose and fulfillment and happiness. So, focusing on who you are serving makes you feel better and gives you more energy and happiness to pour into your creative passion. AIX, it also has a funny effect where if you focus on who you are serving, they take you to the people who you’re not. If you love on your current community, and they they feel that love, and they’re going to reciprocate it and take you to their friends to hate, have you listened to Scott show? It’s amazing. This guy cares so much. He invites his great guests on as amazing questions, right? They will take you to the people who you’re not serving. So that was the thing that got me going. It was that kept me going. It was not, oh, I didn’t get 500 views on this video. So I’m gonna quit like no seven people watch this video, I’m having an impact, keep going.
Scott D Clary 20:35
That is a great dovetail into Oh, you kind of answered it. But that was I always love asking people why they named their book, what they named their book. And that sort of ties it all together. So you, you you actually wrote a book called built to serve. And that’s why that’s such a central theme in what’s made us successful. So it’s always it’s always focusing on who you already have. And I think that’s actually, I’ve never heard it phrased that way. And I think that most people don’t look at growing social audiences that way at all. It’s almost like always looking internally versus outwards.
Evan Carmichael 21:07
That’s, yeah, you know what, Scott, I didn’t, I didn’t, I couldn’t vocalize it as well, when I first got started. So if we had this interview back in 2009, when I was first getting, I wouldn’t have been able to say it as clearly as that. But what I what I found over the years was, and I’ve been around for a long enough time that you start to, you know, hear stories, a lot of the people who have watched my videos, they would go years and never leave a comment, and never tell me the impact that the video had. I remember this one woman who had cancer and she was in the hospital and having her treatments. And every every time it was painful, she would pull up an iPad and watch one of my videos for inspiration. And, and she told me that she had one really, really painful day, and she just wanted to quit, like, just end it. I’m done. This is too much pain. I’m not, I don’t want to live like this anymore. And her mom came in. And she said, That’s not happening. Who’s that guy that you watch on YouTube again, like, what’s his name, where you’re gonna watch a video right now from his channel, and she pulled up the iPad and showed it to her and, you know, helped her get through another day. And we did an episode on her show. And she was telling me this story. And this had happened four or five years before we did the interview on her podcast. And I had never known like, she never left a comment on my videos, she had never written an email to say thank you. And now four to five years after this whole thing happened. She’s telling me face to face, how much of an impact my content has played in her life. So we tend to default that of unless people leave gushing comments on our videos where we get tons of views, that it’s not having an impact. And it doesn’t matter. Where I’ve seen enough of those stories come back that it’s like, hey, if if 50 people watched it, for one person, that could be a life changing video, and if you can actually hold on to that, actually capture that and feel that that for at least one person, this message is life changing for them. That’s what will fill you up and give you the motivation, energy, hope, encouragement to keep going on the content.
Scott D Clary 23:09
And just want to take a second and thank the sponsor of today’s episode swag.com. Now, you know if you’ve ever received a corporate gift or swag in the past, how many of those gifts did you actually keep? Probably not many, which is probably because the stuff that you got was not so great. I’ve gotten like a lot of stuff and trade shows, and from companies in the past that I’ve just thrown out the second I get it. So this is why you need to check out swag.com I’ve been on the receiving end of getting garbage gifts. I’ve also worked in companies where I only had access to a really, really small inventory of stuff that I wanted to give my customers and my employees. And I knew that it wasn’t going to resonate, I knew that was going to suck. So what is swag.com? Well, it’s like swag upgrade, it’s the best place to buy custom gifts and swag that people will actually want to keep. So they sent me a box because obviously they’re sponsoring the show. And I wanted to see what it’s all about, you know, I’ve worked in businesses, I want to make sure that the quality of their stuff actually was up to my standards, because I can tell you right now that when I get garbage, it goes right into the trash. It’s like it really goes right into the trash second to get back from the trade show or the conference or whatever. So I received one of the customs white boxes from swag.com. I loved the unique packaging. So it was a beautiful unboxing experience. I love the actual products they sent me and there’s a whole bunch more that obviously they didn’t send me but the stuff that they did send was absolutely beautiful. It was very high quality. And I can only imagine that if I actually got this when I was working for companies, I probably would have actually used it and to be honest, I’m going to start using them for people that work on my show and in my company as well because I know it this isn’t just a novelty gift that somebody’s gonna throw out. It’s stuff that they can actually use. They have so many unique and customizable gifts that I’ve never seen anywhere else. They have custom yoga mats They have custom Apple air pods. They even have branded kayaks, which I did not know, was a thing. So they carry all these premium brands like North Face, Yeti, Nike, and more. And it’s all customizable. With your company’s logo or artwork with swag.com. They take care of all of your swag at their warehouse, and they ship it to individual addresses. Or if you prefer, you can just send it to a bulk location in one single shipment. It’s easy to manage from their online portal, which you obviously get access to. So if this is something that you think would benefit you if you have clients, or customers or a team, and you want to go the extra mile, and you actually want to give gifts that people appreciate, which is the whole point of giving these gifts in the first place. Go to swag.com for the perfect swag and custom gifts. Right now they’re giving everybody who’s a success story, podcast listener a special offer, it’s 10% off your entire order, but only when you go to swag.com/success and enter promo code success 10. Remember, for 10% off, go to swag.com/success and use promo code success 10. Incredible. Okay, I also like to highlight that obviously, every journey is not so easy. So failures, pick pick failures that you’ve had, how did you navigate those? How did you circumvent those? Like, how did you in the darkest point in any point in your life? It could be personal professional? How did you navigate that and then get through it.
Evan Carmichael 26:29
So the biggest failure I had was, I quit on my business partner. So the this is why I try to encourage people to keep going and believe and all because that was me because I needed it. Because Because 20 year old Evan that badly needed that message. We were not having success. I was a year in on this business, I turned down my dream job to take this company opportunity. All my friends were were getting rich, doing all this stuff. And I was too poor to go hang out with them. And I was too embarrassed to tell them that I was broke. Right? They want to hang out. And I can’t because 20 bucks or pizza and beer and like bowling night or whatever would be too much. Right? And so I said I can I’m hustling. I’m living entrepreneur life, you know, not not, I like that I can’t I make 300 bucks a month, guys, I can’t afford this. So at some point, it just got to a breaking point where I can’t handle this anymore. You know, I I’m, I’m busting my butt. Like every day wake up, it’s dark, I go to my partner’s condo, it’s dark, I leave and go home right bean salad for lunch every day, it just day in day out. If you weren’t working hard and you’re not getting results, that’s fine, you can kind of understand, but when you’re grinding every single day all day and have no other life and you’re still not getting results. I don’t know, I think at some point, it just beats you down this the I can’t take this anymore. And so at a family event, it was Christmas or Thanksgiving or whatever. I told my business partner like I can’t do this anymore. I need I need to feel like I’m a valuable person. And just this isn’t working. And so I quit. And then I cried like crazy had stuff come out of my eyes, my nose, you know, I was just totally lost. And the next day I woke up and felt I can’t quit yet. Because I’m gonna regret if I quit. Now I know, again, when I’m an old man at 40, I’m going to regret this life changing decision. But I can’t keep going the way that I’m going I have to find something else because this is not working as it is. And that’s where I had an aha moment, kind of at my bottom, which was I’m not the first guy to try to build software before and sell it. Like who’s done this. And the first guy thought it was Bill Gates who started Microsoft. So I thought, Okay, how did Bill Gates do it? I’m gonna learn his story. And maybe there’s something I can learn from it. And, and I did look at how Microsoft got started. Not Not how did he make an extra million dollars now? Like, who cares, you know, makes a million dollars a second just just sitting around? How do you go from zero to one, that’s what I wanted to do. And I looked at a story and copied that strategy. And shortly after I had my first deal for 13 and a half $1,000 In my business, and, you know, grand scheme of things. It’s not a lot of money. But holy cow when you’re making 20 bucks a month, and you get a 13k deal. Like dude, it’s it’s, I was rich, like I won the lottery. You know, I have I have had dollars hitting my bank account, I felt rich and more important is like hope like oh my gosh, something finally worked. Like maybe this could actually happen light at the end of the tunnel in and then I just modeled that strategy to keep getting more and more and more growth. And so if you think about what do I do now? Like what saved me back then modeling success. I don’t have to be the guy to figure it all on my own. I can model somebody who’s done it. What have I done for the past 20 plus years is teach people how to model success. Now I’m like I’m still talking to 19 year old I’ve been profiling famous people and say here’s what you can learn from them to apply to your situation.
Scott D Clary 29:56
You know, it’s funny though, like you’ve always you’ve always gone into situations Like, I guess in the software company, you did have people you could model. But when you were starting your own brand, and you’re creating content, I don’t think there was a model. But you still figured it out.
Evan Carmichael 30:09
Yeah, I mean, that’s a great point, Scott. And I think that’s why it took so long. Sure, you know, that that I didn’t model somebody, I think I think you could, like people asked me, who’s your who’s your hero? Who do you want to be most like, in? My answer is Princess die. That’s my, that’s my model. And I just like there’s a lot of things about her that I think can apply, how does it apply to like my 2022, you know, business, YouTube, etc. That’s, that’s the challenge. But I think if I applied it earlier, to my situation, it wouldn’t have taken me five years to get 5000 subscribers, it would have been able to get there a lot faster. Every time I haven’t known what to do. And I asked myself who’s done this before. And maybe you can talk to them. But I didn’t have any connections. So I like I’m not calling up Bill Gates to say, Hey, Billy, what do you think? But But the bigger they are, the more their stories are out there for you to learn. And so if I was smart enough to go back and say, I’m building a brand, like didn’t the idea of a brand, Scott was not something that was in my vocabulary, you know, I wasn’t thinking
Scott D Clary 31:11
of it wasn’t anyone’s vocabulary, it’s kind of net new content,
Evan Carmichael 31:15
you know, I’m going to make some videos and hopefully help somebody. Right, that was really the start. So if, you know, there were no big parallels in YouTube. But I could have pulled from other other people who were, who were big at the time, it could have pulled from Oprah who had her TV show I could have pulled from people, if I if I had the smarts or the role models, I guess, to think about it. So again, like this is what I’m trying to help people. You don’t have to take as long as I did to get here you can go a lot faster.
Scott D Clary 31:45
One more question on on consecration that I want to do a couple rapid, folks, I want to respect your time too. But last question on content creation. Somebody’s starting day one, no resources, they want to start putting content out into the world. What is the number one thing to think about as a process? Is it you mentioned some mindset things, but the actual doing? If they’re going to start today? What advice would you give them?
Evan Carmichael 32:07
You you pull out your phone? You know, if you go on YouTube, you turn it sideways? You press record? Right? Like, I think it depends on the industry that you’re going to, you know, what your niche is? I specialize in education, thought leadership, specifically entrepreneurship, person development. If that’s you, then people over focus on like quality content, they think of quality of production. The camera, you use a microphone, you use the lightning. Yeah. And, and that barely matters. Like inside of thought leadership education. What matters most is quality of thought. Can you teach me something that I don’t know your job as a thought leader is to take what’s in your head and plant it into your audience’s head? Now, if you’re if you’re a videographer, then yeah, your reel better look, fire. If you’re a videographer, I don’t want to see a bunch of YouTube videos with like shaky hand on your cell phone, right? I mean, you’re not going to get hired for that. But if you’re a speaker, you’re you want to be an expert, your coach or trainer, you’re selling consulting, then it’s not so much about how good it looks. It’s more about how good you are. And we overthink and overanalyze and over prepare and over script, all everybody has if you thought about how much time you spent, and I mean, I’m guilty to go back and watch my first videos, I did all the same mistakes everybody else did as well my first video, I mean, I’m sitting down, I’m in a suit, super uncomfortable, we have the perfect setting and lighting and all this stuff behind us. And that was not that video was not fire. I mean, it’s taken off, because it’s my first video and people want to see what video number one is. But it’s not like it was some amazing video, because I suck because I was nervous and I didn’t have a great message. So the most important thing is just get the phone out. And imagine you’re not speaking to a lens. But imagine you’re speaking to a human. And it can either be yourself like you’re going to sit down with I would sit down with a 19 year old Devin and like here’s what you need to know. And 19 year old Evan replaced the camera lens with a person’s face. Or an actual friend of yours I used to there was an entrepreneur friend of mine who’s always seemed to be struggling. And so instead of seeing the lens, I would see him and I’d be talking just to him. And when you can do that. That’s how you get real and authentic and vulnerable and all of our buzz phrases because he feels like you’re talking to human instead of just the camera lens.
Scott D Clary 34:30
That’s awesome man good good advice just to get started and I liked that. I liked that idea of of replacing that that camera with the person because all the best conversations that I’ve ever had and I’m sure you do a duel Now you’ve done it a lot, but when you just off the cuff, just shoot the shit with a friend. That’s by far the best advice you’re ever gonna give. Ever, ever, ever. Okay, let’s do a couple of rapid fire but most importantly, most importantly, where do people go consume more of your content, drop a couple handles, website, wherever you want. Send people
Evan Carmichael 35:00
Hi. I’m Evan Carmichael everywhere you can probably find me whatever platform that works. I think the I mean, how many episodes of this have you done Scott? 250? Yeah, this is 250
Scott D Clary 35:12
No, not this one in particular, I’ve recorded 250 I don’t know which one this is. This is in there. This is I can make it 250 Yeah, let’s go less. Yes, I
Evan Carmichael 35:21
like, I want to be those. I like the milestone numbers. Okay, guys, this is episode 250. Whether you are new to Scotts show, or this is your first episode, the greatest thing you can do is go go leave a comment or go leave a review for this episode, where people like YouTube or iTunes or whatever, both actually, wherever your list if you’re on iTunes, just leave a leave a five star review, give some feedback. And if you’re on YouTube, leave a comment and let Scott know what’s up. You’d be surprised at how much that helps. Especially the iTunes reviews for getting exposure. It’s it’s a lot of work to make 250 videos, guys, right? This isn’t just yeah, I’m gonna show up and hopefully, you know, make some good content. So the best thing you can do for me is if you enjoyed any of this content, go give Scott some love on iTunes or YouTube so more people can get access to all of his guests and his wisdom too.
Scott D Clary 36:12
Thank you, man. That was actually super cool. No one’s ever done that before. I appreciate the shout out. That’s very, very cool. Okay, let’s do a couple rapid fire then we’ll then we’ll wrap this thing up.
Evan Carmichael 36:19
It sounds like because I remember me back into the beginning, but it’s like, man, every comment I got I just, ah, man, I gotta come.
Scott D Clary 36:31
You’re not wrong. Like, like my like, it’s a podcast. So it definitely takes off a little bit more on on like iTunes, Spotify. But yeah, for sure. On YouTube, like right now, starting on bellick 20k 20k subs, like it’s like, it’s it means a lot like it means it means like a lot to a creator when you show a little love. And actually I try and sort of take that to heart when I have friends that put out content and I’m trying to like support everybody, I I just go through my friends list when they post anything, just commenting, sharing everything I haven’t listened to a lot is a second
Evan Carmichael 37:00
second action item for your audience like one go give Scott some love on iTunes or YouTube. But to look at look at who you like to look at whose content you’d like to mess with in YouTube, Instagram, wherever you’re spending a lot of time and look at who’s a small account, like leaving a comment on my channels awesome. But I’m probably not going to see most of them at this point, my team does leave in a comment on on Joe Rogan’s channel or whatever is probably not going to be ever seen by the Creator. But look at the channels who are smaller than you or who you know, are just getting and you genuinely like their stuff. And just give them give them a little bit of love. Just tell them how much their stuff means to you like, like the woman who was watching my videos in the hospital. And she never told me just tell the people who are smaller than you what their content means to you. That comment I’m telling you could be the difference between them quitting and then keeping on for another month and then their big break happens like your your eight seconds to leave a comment on that person’s video or post could be the difference between them quitting. Millions of creatives out there right now are on the verge today, they will quit and never post again. And your comic could be the difference for them. So that’s a little bit extra homework.
Scott D Clary 38:08
preach. I love it. Okay. You touched on this quick but biggest challenge you’ve overcome in your own personal life. But was it had you overcome it? Was that that still same example? If so we can move on?
Evan Carmichael 38:20
Yeah, like just to deciding, deciding not to quit on the business, but deciding which path to go? Do I become an entrepreneur and take this big gamble? Or do I take this job that I thought I always wanted? In the two lessons that I like that modeling success lesson, I learned that 20 And I still use today? And the I’d rather fail and know than not know, basically live a life with no regrets was that 19 And still those are the filters through which I make decisions now.
Scott D Clary 38:49
Amazing. Okay. There’s been many people that have had an impact on your life. Pick one person and what did they teach you?
Evan Carmichael 38:56
I mean, I pick my parents, they’re behind me on my wall here. There’s a picture I guess for the audio listeners, you can’t see but I’ve got five giant canvases. These are half human size. And I’ve got a picture of me when I’m eight or nine and then my mom and my dad above me. And I see them every day when I walk into my office. And they’re not entrepreneurs and didn’t teach me anything about entrepreneurship or business but they taught me how to be human and they would always tell me your f1 cars really Carmichael, you can do anything you believe that you can. And yeah, it’s just I’m really just pumping what my parents gave me out into the entrepreneur world.
Scott D Clary 39:31
Amazing. A book podcast audible something you’d recommend people to check out that has a Scott’s show.
Evan Carmichael 39:36
Let’s go guy. Yeah, why not on there? Come on. Give some five star reviews. Let’s give Scott some love.
Scott D Clary 39:44
All right, we’ll keep that one. I’ll keep that one. I appreciate it. Okay, if you could tell your 20 year old self one thing what would it be?
Evan Carmichael 39:50
Believe? Believe that you can believe that it will work out believe that you can you can figure out the skills to get there believe believe believe believe that someone like you can do it
Scott D Clary 39:59
and law Last question, what does success mean to you?
Evan Carmichael 40:04
What does success mean to me? I’m not really a definitions guy, but I think feeling like what I do matters every day is what we’re all chasing. So if I woke up, I generally enjoy what’s in my calendar. And I feel like I’m going to do something that’s going to mean something either to the world or to the closest people to me like my wife. I think that’s success
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