Grant Cardone, CEO of Cardone Capital | Speaker, Entrepreneur & Investor, 1.5B AUM

 

For More Episodes Visit: https://www.podcast.scottdclary.com

CEO of CardoneCapital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Grant Cardone owns & operates seven privately held companies and a $1.5B portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of the The 10X Movement & The 10X Growth Conference, the world’s largest business & entrepreneur conference.

 

Show Links

https://www.instagram.com/grantcardone/

https://grantcardone.com/

https://cardoneuniversity.com/

 

SUCCESS STORY PODCAST

The Success Story podcast is focused on speaking to incredible people who have achieved success through trials, tribulations, wins and losses. In each episode we sit down with leaders and mentors.  We document their life, career and stories to help pass those lessons onto others through insights, experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

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Machine Generated Transcript

SUMMARY KEYWORDS

people, job, business, money, selling, sales, 10x rule, company, 10x, fired, lose, Cardone, months, podcast, wealthy, figure, Cardone university, leaned, middle class, levels

SPEAKERS

Grant Cardone, Scott D Clary

 

Scott D Clary  00:06

Welcome to the success story podcast. I’m your host, Scott Clary. On this podcast I have candid interviews with execs, celebrities, politicians and other notable figures, all who have achieved success through both wins and losses. To learn more about their life, their ideas and their insights, I sit down with leaders and mentors and unpack their story to help pass those lessons on to others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. Without further ado, another episode of the success story podcast. Alright, thank you for joining me very excited to be sitting down with the one and only Grant Cardone, if you are not aware, he is the CEO of CARDONE capital. He’s an international speaker, entrepreneur, author of the 10x rule creator of 21 best selling business programs. He owns and operates seven privately held companies, he has a $1.5 billion portfolio of multifamily properties, he was named the number one marketer by Forbes. He also is the founder of the TEDx movement, and TEDx growth Conference, which is the largest business and entrepreneur conference out there. Thank you so much. I really, really appreciate it.

 

Grant Cardone  01:13

My pay. Thank you so much for having me. And thank you for what you’re doing. It’s a great value that you’re exchanging with the public.

 

Scott D Clary  01:20

No, I appreciate I think, you know, the premise of this is everyone has a story to tell. And everybody knows the Grant Cardone that you see on, on social on, on, you know, the, everything that you’ve put out there, which is great, but I like to dive into what brought you here, what’s your story? How did you get to where you are today, you don’t make up on you. And you have 1.5 billion assets under management. That’s not how you start?

 

Grant Cardone  01:41

Yeah, that that doesn’t happen by accident. And so and that’s the good news. Because if I can do this, anybody can do it. I probably should have. I should be where I am today, maybe a decade ago, but I didn’t know. You know, I’ve been stumbling. I’ve been stumbling along for 3030 years trying to figure it out. Figure out how to how to, you know, put myself in a little better position than than I grew up in. And so I grew up in Lake Charles Louisiana middle class family, single mother, my dad died when I was 10. And, you know, we were brought up in a kind of a scarcity environment because my mom didn’t know how to go get new, she didn’t know how to bring new opportunities to the household. It wasn’t her fault. It just she wasn’t educated on how to do that, like so many ups. So she she then put me on a path to do what society knows to be the traditional things which is you know, go to high school, go to college, get a job and try to figure it out. What they don’t tell you to the processes opportunities change certain parts of the country, you know, do well for a decade then they don’t do well jobs come and jobs go and, and, you know, add all that, to what do I want to do? You know, what am I passionate about? What am I here to do? Like so many of your viewers? You got to figure out the influence of your upbringing combined with what is the marketplace gonna reward today? And then add to what is it you permit to do? What is your unique proposition to this planet? Everybody’s got one I’ve just I’ve spent a started my first business when I was 29 years old, 30 years old. Before that, I was preparing myself to start a business and I didn’t know it. I wasn’t I wasn’t it didn’t like when I was a kid. I wasn’t like I’m gonna own I’m gonna own my own business. I never had that even when I was 2526 2728 years old. I was learning how to be a little bit more successful than when I was 24 I didn’t I didn’t have some some Oh, I have to be the boss. So it’s really really important for people to understand like the people the person you see today you’re getting in on the ride Yeah 30 years into a ride that for the most part I didn’t even know where the ride was gonna go the whole time including including up to 10 years ago

 

Scott D Clary  04:24

so what what did you do when you were younger was it obviously your life career sales guy marketer like you know all this like really really well you know the shit inside note, but was it just like, like odd jobs like like, you know, like traditional type jobs that eventually were like, you know, I’m done with this. I want to move and what sort of like lead? Yeah, breaking away.

 

Grant Cardone  04:46

Yeah, so look, I worked at McDonald’s. I got fired. I worked at a furniture store. I got fired. I worked in a car dealership. I was fired six times from the same guy just quit leaving. And I’ve been fired so many times. I finally figured out how to get fired to keep my job. I mean, really So Alan, I’m a sales guy, because not because I wanted to that was not something I wanted to do. My dad, my dad was a sales guy, my dad told my mom before he died, tell, tell those boys to learn how to sell, he knew he was gonna die. And he’s like, Tell those boys to learn how to sell and they can go anywhere. I didn’t know that my mom didn’t tell me that until I was like 2526 years old. And I had to take a sales job. She wanted me to be a more professional. So I went and got an accounting degree, got out of college, that was 25% unemployment. I didn’t know it. I you know, I didn’t know anything about sales. I didn’t, I didn’t go to college and become a sales. But it was the only job I could get when I was 25 years old, it was be unemployed. Or take this job selling Toyota’s. I didn’t even know that Toyota was to this is this is years ago, Toyota wasn’t even a thing yet. And so I took this job that I did, I thought it was just going to be a temporary job. I said, Okay, I’m gonna do this for until I can get a real job. And that ended up becoming my career, I actually hated sales. Because all the jobs I had outside of McDonald’s were part time sales, I sold clothes. Yeah, I remember selling clothes, I’d sell, I’d sell an outfit and make six bucks on it. So kind of hard to get excited about $6. But it was $6 More than I had. And I was trying to put myself through college and, and pay for all kinds of ridiculous things I was doing at the time. And I leaned into the sales thing and started learning it. I was just shooting some material today for Cardona University, we we have probably without me over. Over promoting my own product, we probably have the most viewed sales training system in the world today. And I’m saying that not to brag, but to tell the viewer, this came out of a job I didn’t want and didn’t like. But when I leaned into it and said, Hey, I need to commit to this thing, because I’m just gonna, I have to learn how to do this. I have to learn how to bring revenue in. And whether I liked it or not, I need to learn I need to learn the money game the money game starts with. In accounting, it might have been the thing I learned in accounting as I sit here and tell you the story. Because in accounting, the top I remember studying financial statements in accounting classes. It was a accounting, the principles of accounting, I thought I was learning how to make money. That’s not what they’re teaching there. But I remember there was on a page, in the accounting book, The Blue accounting book that I tested and hated. There was a page about an income statement. And then they would compare income statements in these companies. Well, the top thing of every page was income, revenue, or gross sales. And later, looking back didn’t know it then. But looking back later, I’m like, oh, that’s the most important part of the company. If it wasn’t the most important part of a company, they wouldn’t put it at the top of the income statement. It’s on every income statement everywhere in the world. It doesn’t matter whether you’re in China or Chicago. The top three lines, they might be different words, there it is all describing gross sales, revenue, revenue by department, gross domestic domestic product, how much revenue is coming through a country that is what determines whether or not a household, a department or a company is viable. And I had been fighting the top three lines of my personal financial statement, which everybody has one. And it’s called sales. So once I leaned into it, boom, I started making money, man, it was it was literally that simple. I’m going to learn how to bring revenue into my household. I was 25 years old, I had no money lived in. I lived in an apartment. My rent was $275 a month. I was late on it four times a year. Every three months, I was late because I go up and down. And when I leaned into it, I’ll send I made an extra $1,000 When I was 25 years old. I’m like, wow, that was the most important money I’ve ever made in my whole life. Because it gave me an idea that I could control my income, which my mom never did see, my mom was scared because she couldn’t control income. She could control expenses, but you can only control expenses so far, and then you need money. And this is the same problem the whole world is facing right now with this epidemic that we’re going through right now is your income literally got halted then people then people confront pure simplicity of accounting. Okay, I can only get rid of so many expenses. And now the world whole worlds like I need to go make money again and I can’t because I’m quarantined, so you got to get really creative And yeah, so, you know, once I started taking responsibility for that I started, didn’t know it when I was 2526 27. But I was preparing myself to be in business later. And to build out these companies you talked about.

 

Scott D Clary  10:19

I like I like that sentiment a lot, because it leads into what a lot of people are struggling with. And I actually didn’t mean even me to go down that road, but the way you’re positioning it like, Yeah, I think people are, you know, shit hitting the fan for lack of a better term right now. And you can’t go out and get another job. Like, if I’m in Toronto. So I’m looking at Toronto, I don’t think it’s half as bad as it is in the States. But I know, at West, we have oil issues, and we have unemployment. I think there’s some problems 25% unemployment last time I checked. that’s mind blowing stats. If you’re 25%, you can’t get a job anywhere. So

 

Grant Cardone  10:53

well, well, I would tell I would say this to you, okay. The Cornell University that I just referred to, that’s, that’s free to the public right now. By the way, we when this thing hit, I’m like, Hey, make it free. Let everybody have it. We’re going to have massive unemployment in this country. Make it free people are not going to have money they need to get a job. The first the first modules in CARDONE University, there’s I don’t know, just shot 2000 video segments. Everything from how to get a job to how to run a company, everything in between the first 13 segments is a course on how to get your dream job in 72 hours, I just shot the content four days ago, we already have people getting jobs with that content today in this market, and the date on this. So if people see this later, where April what April,

 

Scott D Clary  11:43

was it. It’s all running together now.

 

Grant Cardone  11:47

Whatever. So we had it we had we brought the content on April 20. This is shot right now for right this time. This is information that’s relevant to what’s going on right now with 25% unemployment, with 25 26 million people unemployed in the last four weeks. And we had a gentleman watch the content, got a job 12 hours later replaced a badge of a job he had, because he was fired, he was let go with a job that’s better in this job market. So if you know how to present yourself, if you’re truly committed, see, when you when you run when you lose a job, and I’ve lost a bunch of jobs when you lose a job. The truth is people need to confront, get to full acceptance that and understand that once you lose a job, you aren’t you might not be an engineer or an accountant anymore, but you have a new job immediately in the new job is to get a job. Right. And when that guy heard those videos, I guess he watched three of the 12 videos. And he basically, uh, showed him, hey, look, you’re not out of work, your new work is to get a job and you need to go get a job. Now, you can go get an unemployment check if you want to. But sooner or later, you’re gonna have to confront the beast. And the beast is I have this grill on my back wall. It reminds me confront the beast, bro. Okay, you got to confront the biggest, the biggest beast in the jungle, and I’m the enemy. In my life, I am the biggest problem I have. And so when you lose a job, first thing you got to confirm is you and say, Wait a minute, am I out of work? Oh, no, I just lost my title as engineer, my new job is to get a job and commit to going to get that job. And because people it’s going to be easier to get a job this week, then it will be 26 weeks from now, I promise you. Because 26 weeks from now you’re going to have 25 million people running back to the job market. You want to go look when they’re not looking.

 

Scott D Clary  13:50

You know, I’ve I’ve heard this before with businesses too. It’s like all the marketers, you know, put all their campaigns on hold. People don’t know how to sell. Well, this is a time when there’s no noise. There’s no noise right now. So if you know how to do things properly, you have to have that you know, a little bit of empathy in what you do, because everyone’s struggling. But if you can do it properly, people aren’t. There’s no more noise. In fact, I think it’s easier to create that connection with to be for a job to be for

 

Grant Cardone  14:17

you’re going to have to be better, you have to be better now because the the sale is made when when certainty that your product or service will solve my problem when the certainty goes way up here. You’re going to make the sale when the certainty rots, okay, which is I don’t know if I have a job. I don’t know if I have money. I don’t know if my company is going to make it. I don’t know what’s going to happen. I don’t know if I’m going to get sick. There’s so many. There’s so much uncertainty now that the consumer no longer believes in themselves for their company. So the salesperson or the company today has to reinsure has to ensure not just reinsure but ensure the certainty of the consumer and you have to be skilled Now, this isn’t going to be just about creating a landing page and an offer unless you’re selling mask. You know, the mask or you’re selling gowns or you’re selling whatever that thing is, but that’s not really selling those, those are order skill being.

 

Scott D Clary  15:15

It’s not skill, right? Yeah. And it will last

 

Grant Cardone  15:17

right, we’re gonna get over this. And to the other side of this where the end 95 People won’t even know what that means anymore.

 

Scott D Clary  15:24

Yeah. So, so I love that. Let’s, you know, I want to I want to keep going down your path, but then we can pull it some more. Because I think the the insight into how to get a job right now stuff like that, that’s very important. But I do want to keep going on your story and teed up a little bit. So when did you first start on like the foray of entrepreneurship? When When did you stop working for somebody moved on to your own thing? What was that was it real estate, that kind of

 

Grant Cardone  15:48

No, so the car dealer that I worked for, for seven years fired me, it was kind of a mutual finding thing. And I went out and started, I went out, look for another job. And I was either gonna go sideways, meaning I was gonna go horizontal in my job, or I was gonna go up and I had two choices. One was horizontal, just move to another position, another company, or kind of kind of like what we’re going through right now pivot, and move up. Rather than take a loss and go sideways or down, I decided to take a bigger challenge, something that was scarier, which was speaking, working for a training company, I was 29 years old, went to work for this training company. I did that for two years. And then when that expired, that came to an end because of the company. And I went started my own company. So everything I’d done prior to that point, the selling the sales, the firings, the, you know, losing positions, drug addiction that I had for nine years, when in my teenage years, to working for this company, exhausting myself, working for a company that really didn’t have long term plans was all preparation. The Good, the Bad, and the ugly of it was preparation for me to start my own business when I was 3031 years old, which was a training company. And it took me down.

 

Scott D Clary  17:12

No, ha, you just double down on what you knew when you first started out with the sales and what

 

Grant Cardone  17:17

yeah, now it took me it took me three years to actually make any money. I just went through cash flow, I had a little bit of cash, I went through cash cash reserves. But that company would become that business not quitting on that business. Even when I wanted to quit on it would become, you know, a business that does. We do the largest conferences in the world today. It’s an eight figure businesses that what is you know, does about $150 million a year between the the seminar business, the consulting business, the educational business, and and our real estate companies started buying real estate when I was 3030 32 and a half years old. Thought it was aggressive then about I think about 160 160 units. You know, today, today we own just shy of 1000 apartments.

 

Scott D Clary  18:17

One thing, one thing that I want to sort of highlight is you’ve built all these things, like you know, even like the training real estate conferences, you built them over a period of time, but like, there’s obviously it’s been purposeful, to an extent, I’m assuming, but I’m sure there’s also some like, oh shit, this really works. We should double down on that, you know, what’s you know, what’s your process and you know, what, what you’ve built out under like the CARDONE capital empire. And then like, what’s, what’s next, like, you know, how do you decide what you want to go into? Yeah,

 

Grant Cardone  18:47

so I’ll give you an example. It’s a great question. Okay. Like, there’s, there’s one division, I’m not going to mention what it is, you know, but that we have started three or four times now and every time it’s failed, I know that it’s going to be probably one of the most successful things I do. I just cannot figure it out. I haven’t figured out I just can’t get everybody to duplicate what what would I have figured out in my mind, so we just had not figured out how to scale it yet. So again, I started it and scrapped it, I think four times now and just recently scrapped an entire department around it. But I’m going to go back and do it I know I’m going to do it and I live off to saying that like I heard once forget who told me to say look if you don’t quit you can’t fail. And there there does come a time where you got to quit but maybe it doesn’t mean quit maybe it just means slide over a little bit. And but I quit on one thing. I mean, quitting drugs was a good thing for me, right? It just, it didn’t have a benefit and a big enough benefit. And so yeah, what we do double down though or we look at What things what, what things work? And I think a lot of companies I know I didn’t scale the way I should have because too often I was doing either the same thing over and over and not getting bigger. Like today when we find something that works, we’re like, okay, how do we connect that? The 10x will change my, my life. People talk about they talk about online about the 10x rule is a book that I wrote, it was the third book I wrote, and, and people like that book. It’s a game changer that books one of the best, you know, best books they’ve ever written. And it’s on a it’s on the most top 10 most inspirational books in the world, but that that book was written for me. I was trying to figure out at 50 years old, how do I scale? How do I actually go from? in 2008? I think I had 300 apartments. Well, I had 160 apartments when I was 35. So 35 years old, I had 160 apartments when I was 50 years old, I only had about 180 A boy like I didn’t have maybe 230 or something, it wasn’t that much more. From 2008 till 2020. I went from 160 units, or I guess I had maybe 230 units at the time, I’m at 7700. I have more vague I have four times more vacancies, three times more vacancies than I owned 12 years ago. Because I learned how to scale this connects thing was about how do I take double down? Don’t just double down? How do I take something that’s working and don’t do something new? Take something that’s working? I think about Jeff Bezos right now because I’m like, he went from Hey, I’m gonna I’m gonna go from selling book books on Amazon, to selling everything on Amazon scale. Yeah. So how do you do that? You you, you study statistics, and you double down when you’re winning. So notice that scrap in that conversation I scrapped one business for towns because I can’t make it work. But that doesn’t mean we didn’t keep scaling the things that did. And it also doesn’t mean I won’t go back and figure that other thing at the right time.

 

Scott D Clary  22:14

It’s a good it’s a good attitude. And I think it’s that’s why it’s it’s a winning attitude. When you when you can focus on what’s actually working. And obviously it’s, you know, like, listen, it’d be stupid not to say it worse. Look at what you built out, but

 

Grant Cardone  22:26

and get  rid of ego. Get rid of that, like right now in 2020. Here we are in April, right? We have this could be the thing happen. And we have massive unemployment worldwide, literally a worldwide recession, if not a depression about new information right now. This is not the time for me to go try something new. This is the time for me to double down on what’s working how to help people right now, how do I scale CARDONE University? How do I help customers, I need to actually contract a second. So that I could pull the forces back and prepare for another assault, you can’t just go run out like a lot of people think 10 X’s all the time, your 10x. Sometimes 10x means I got a contract again, get rid of some stuff. So I can double down or 10x on the things that are working. So I can move again and set up that other company that I want to have, for instance, the real estate, I can’t go expand my real estate portfolio in this environment today. Not because I don’t want to but because the markets have seized up, I need a second. I need a second for things to relieve themselves to in order to go back and go from 7000 units to 14,000 units

 

Scott D Clary  23:46

as a smart mentality to just like level yourself off even purposefully, like you’re leveling yourself off. Firstly, can you can you can you walk through the 10 acts rule like I know you sort of touched on points, but like just high level just because some people may not know like you’re known as a 10x. Guy. But what is a 10x rule at its core?

 

Grant Cardone  24:05

Yeah, well, the 10x rule. First of all, the 10x rule is not an idea. It’s a way of life. And people that go 10x or massive action people. And the premise of the book is there’s four levels of action. There’s zero, you don’t do anything. You retreat, you do average or you go to next. Now the first three the first three, we everybody knows somebody that does nothing that you call them lazy. Actually, it’s impossible to do nothing but but just for conversation will say a person does nothing. We know that’s not going to work going retreating. If you retreat your entire lifetime, it’s going to be very painful. Retreating by the way is actually takes more energy than just normal activity. Just the guys who get up every day and go to work every day going backwards making a decision to do something and not do It is very painful, a lot of wear and tear going backwards. The third, the third one is the most damaging of all three, which is normal levels of activity, the acceptable the average the middle class the norm, because you get lost, these people get lost, they work every day, they show up every day, they dig ditches every day, they do a good job every day. They’re loyal every day. But they never get rewarded ever. Number three is the story of my whole life. That’s where I prayed the most of my life, most people normal levels of activity, maybe just above normal, just enough to shine a little bit. But dude, I never went for it. And and and so the next rule is like, Okay, how do I really take some risk here? How do I really put myself out there? So the middle class of America is basically laid up or number three, being convinced to go to number two. And then ended up with basically they’ll end up with number one.

 

Scott D Clary  26:11

And how do you suggest somebody takes that move from three to four?

 

Grant Cardone  26:16

Yeah. So what you would what you would do is you need to understand that number three is, is the the biggest disaster that we have. It’s where all wealth is created on the backside. Number three, the wealthy, the wealthy, and this will happen again, we’ll come out of this, this virus thing, people will go back to consuming again. And they’ll go back to debt, they’ll go back to borrowing money to buy things they don’t even need to impress people they don’t even know because they’re unsure about who they are and where they’re going. And so the the middle, the middle of the the spine of America, the spine, the middle class, and India, when it develops, the middle class of China will fund the wealthy. And because they do the normal things, the wealthy wealthy do not do normal things they do completely. You know, they do. They don’t they don’t save money. The wealthy people don’t say money, they invest money. Wealthy people don’t spend time or manage time they, they take money, this useless, they know it’s useless. And they buy and get 1000 employees. And then everybody’s like, well, you know, that guy never works. He hired 1000 people to work. Hmm, this is an old story, by the way, you can go back to the King Tut. Okay. I mean, it’s it’s not a new story. It’s like how do you get wealthy? Well, you commit to massive action. How do you do massive action? You only have 40 hours a week or 80 or 100. Elon Musk says, Hey, man, 100 hours, he works 100 hours a week, he does the video about 100 hours. He’s like, look, if I do 100 And you do 40 I went he’s a smart dude, too, by the way, real smart guy, but he’s nobody without the risk without the big thing. And without the massive action. Why do you think?

 

Scott D Clary  28:12

Why do you think that everybody has so much trouble understanding this concept that they just have to amplify themselves? Why are they stuck in this? Is it is it education? Is it the way society culture what Yes, society,

 

Grant Cardone  28:24

culture education. You’ve been taught you’ve been taught to be seen and not heard. And this is subtle, and by house. Get an address. You know, be a good boy. Yeah. Get in the families everything. I hear this all the time. God told me that, you know, families, families, the most important thing No, bro, everything’s important. It’s all important. And he looked at me he’s like, huh, I said, it’s all important pal. Okay, you can’t tell me. Two kids are the most important thing when they’re going to grow up and leave you. Your marriage is important. It’s not the most important thing. It’s all most important. Money is important. You can’t have a marriage without money. You can’t take care of your parents without money. Family is the most important thing. If you don’t have any money, you can’t. Like I got a buddy right now. He can’t go see his dad and it’s in a coma not because he doesn’t have the money to get there. He can’t make contact because the hospital won’t let him in. So at that moment, what do you need? You need hospice care takes a lot of money. You want to be with your dad and his last days you need him out of the hospital system, which means you need professionals which means you need I mean, you need some super money to do the pull that deal. Right now right now we’re in this moment where the playing field has been leveled. Okay, you can have a private jet, you’re not going anyplace everything’s closed. So but we Never think like that, right? We don’t think about situations like this. We don’t, we don’t we don’t the normal everyday person thinks everything’s gonna be fine. And then they’re horrified when it’s not. Who would have thought we’d have 25 million people out of work in America in four weeks. It could probably go to 35 million people. See, nobody wants to confront the Boogeyman. The middle class, the web. Yeah. If you just do everything right, everything’s gonna be fine, man. You know, it’s like the two football teams that are high school, they both pray to God. I’m like, guys, you guys are praying to the same God to win the game tonight. Okay, somebody is going to lose. God can’t cover both sides here. So like, like, who’s going to win the game? The best prepared the strongest. The ones with the best playbook, the ones that execute the strongest, tightest team is gonna win this game with the best players and the best plan. And God’s not gonna have anything to do with how this game turns out. So people need new data right now they need new data. You got people on the internet saying, hey, money will make you happy. Yeah, it won’t make you happy poverty. Poverty will make you happy either. Money can buy happiness. Poverty doesn’t buy anything. But it will allow you to harm people. So grow like money.

 

Scott D Clary  31:30

I like that a lot. What’s the you know? I don’t I don’t mind asking you this because now the Cardona University is free. So you know, high level what’s the playbook for people out of a job? Playing Field leveled? What do they do? What’s what’s their next steps?

 

Grant Cardone  31:47

Number One Number one you just lost your job you if you if you’re losing it right now, don’t walk away from the job. If you just lost it this week, call the guy back and say hey, I know my losing my pay I don’t want to lose a job. Don’t lose two things. Don’t leave just because you lost your job don’t lose your title to you know people get all hurt man like the you know, if you don’t want to losses don’t walk away from the job. If somebody if a company fired me right, and I’ll just tell you what we did. We we have like I work for a lot of people. Like a lot of people think I work for myself. I don’t work for myself. I work for a lot of people. We have 50 1800 people right now that pay us every month. I’m like, let’s call the 1800 before they fire us. Let’s call them and work for nothing. So we started calling our clients say what can I do? Before you fire me? Fire my services before you cut us off? What can we do? Is does it need to be free? Do you need three months? Do you need to go Hafeez do you need what do you need? Man? I’ll do whatever don’t get rid of me and humbly plead and beg if you have to. Please don’t let me okay. Like like this goes back to what I was learning when I was a kid man. I was 25 years old and I wrecked a car and a car dealer says you’re fired. Okay? And I’m like Oh, okay. And I went went before I left I sold somebody else another car and he forgave me so I had a guy yesterday Give me his resignation here the workforce he said he’s in one of our one of our departments he was like man I you know I got it like we crazy Do you don’t quit a job right now. You work for nothing if you have to. I’ve been working for nothing 80% of what I do every day is for nothing that’s why we did card on you card on us free for everybody I’ll get I’ll get people will sign up for it later. Like like if you were playing for the NFL right now and or in your case in the Hockey League NHL Right? Like just give me a shot just put me on the ice man. I’m not gonna pay you to do that. It’s gonna be for free at first people got to put their ego aside work for nothing for a minute so you don’t lose your job and your pay.

 

Scott D Clary  34:15

That’s what people have the hardest time doing it’s the ego that screws everybody.

 

Grant Cardone  34:19

Ma’am. I’m not gonna work for nothing. I’m worth more than that. You’re not worth anything right now. Nobody’s worth anything. People are freaking terrified right now. Okay. You got people at Facebook losing their jobs. You got people that had million dollar I had $140 million deal under contract. Everybody associated with that deal. lost their job. Get over it. Okay, you’re a rapper, a comedian. You are going to tell jokes for free you can’t even get into you can’t get an audience to show up in Mandalay Bay because Mandalay Bay shut down. The entire city was shut down. Everybody was fired. Like we let 40 People go everybody was like Grant Cardone let 40 People go Okay, what was that make me a bad guy? Is like it’s happening everywhere. Yeah is the let 100,000 People go, guess what, that won’t be the first time or the last time they let people go and Disney. So people need people right now, number one, don’t leave your job number two, if you left your job, decide you’re going to go get one. Number three, go work, go get go, go trade your time. With someone, don’t go home. Don’t go home right now. Unless you’re going to start your own business unless you’re ready to go start your own gig and get the crankin do not go home, go work for someone for nothing right now. So you can stay connected to other people.

 

Scott D Clary  35:43

That’s, that’s really good. If you if you you know, if you haven’t already, if you’re listening to this, and you want to check out this is just like practical advice. Just I think, you know, common sense isn’t common. Yeah, to be quite honest. And the shit you’re saying is like, it doesn’t take a genius to figure out that you shouldn’t, you know, quit shouldn’t walk away from jobs when the world’s coming to an end. But like you said, people are doing it. So like, you know, put the ego aside. Keep the relationships

 

Grant Cardone  36:13

you need, you need people in the way out of this whole deal. There’s not an idea that you’re going to have that’s going to get you out of this idea. This situation. Yeah, everybody’s gonna get through this. Nobody’s getting through it alone. I’m not You’re not nobody, nobody gets to do this alone. You need people right now. You don’t need to go home and sit in your living room. The biggest problem with this quarantine thing is that people are left alone with themselves. You know, people, people like man, people hate on you, Grant, I ain’t worried about them hating on me, I’m worried about me hating on me. I don’t need their approval or disapproval. It doesn’t change how I feel about myself. Nobody can love me into loving me. And nobody can hate on me enough that I start hating on. And so so right now people need to stay connected to people. Like I was just told here that a couple of my departments here think that they’re more effective from home. I’m like, I don’t care if you are you’re not but we we got to get back together.

 

Scott D Clary  37:09

I think I think that if you’re sitting at home, you just been laid off. The biggest detriment to yourself is going to be your own thoughts. You don’t want you don’t feel like taking action. You’re just you’re just beating yourself up, like you said, and all that stuff is just mental. There’s no There’s no, you know, there’s no pandemic that’s causing you to, like you said not go out, get a job, work for somebody, maybe it’s maybe it’s maybe your unit for free to start or whatever it looks like build those relationships, like a million things. Yeah, I see people sitting at home, I saw a tweet the other day, some guy, we get a whole bunch of students got handed out like I don’t know, 1750 a month for for a stipend. And some guy he was offering jobs to students and they’re saying no, I’d rather just sit at home take the money. Yeah. And it’s just like,

 

Scott D Clary  37:58

listen, that’s not the way to be this is gonna be over he’s going to be an economy after this is going to be you know, there’s going to be business after this. You got to figure out how to how to ride the wave ride out the tough times. But then you want to excel when, when stuffs good and things are gonna change for the better. Always. Yeah, though. So no, that’s that’s I really like the the Insight man, like, seriously appreciate it. That’s really, really good. What do you what do you think is I want to I want to just ask question about COVID Your thoughts on just very, very high level and then just like some like life lessons you learned, and everything else is awesome. So I appreciate it. Um, where do you think, Where do you think we’re gonna be after Coronavirus? How do you think it’s gonna change business, the way we do business where we interact?

 

Grant Cardone  38:37

Well, you know, I mean, it’s definitely going to change it’s going to be it’s going to be a rebirth of industries, ideas, new ways of doing things, people are now more more open to, to pivoting and figuring out how to do their business different. I think there’s going to be tremendous opportunity on the other side of this, that’s going to be extremely painful. While we go through this. I think a lot of people are under estimating just how long this goes. I asked people on Twitter last night. How many of you think this is three to six months, six months to nine months, nine months to a year, 12 months? 18 months? Like majority of the people thought it was going to be open six months? And like I don’t I don’t think so this thing could be Yeah, this can be two or three years before this is over. I don’t know, I know this, the world is definitely going to be different on the other side of this. And the good news is we all get through it. Everyone gets through this deal. The question is how do you get through it? You know, you’re going to have a bigger posse around you or smaller Are you going to are you going to be better off or worse off? That dude behind me he don’t go anyplace he’s always got he don’t You don’t pay him anything. He’s still not going anyplace alone. He’s gonna hang with this tribe. He’s gonna he’s got he’s only as strong as the group he’s with. And so I know that everyone One watching your show is going to get through this. They just got to sad right now, on the other side of this, because we survive everything. Somehow the human species, we’re like, we’re like roaches, man, like no matter what, we just keep coming back, right? The question though is how do you come back? How does your family come back? How does your business come back does come back better faster, it won’t come back the same. So that’s 7 billion people, everybody’s going to go through this transition right now, and either get better, or they’re going to get worse. See it, you see it

 

Scott D Clary  40:36

already. And just to sort of reiterate that point, that in Wuhan, everybody’s free to do whatever they want right now. Nobody’s going to restaurants, nobody’s you know, nobody’s doing the things acting the way that they thought, you know, was normal before. So there’s a there’s a living breathing example of a city that was you know, the epicenter now, I don’t think they have any more cases. But everything’s all you know, all screwed up. All business all screwed up. restaurant owners aren’t, you know, they’re not, they’re not selling and no one’s going anywhere. It’s like a like a, like a layer of fear. It’s almost just like surroundings, that’s going to be that’s going to be a thing to, like, do the aftermath. What’s next for you? What do you want to do? It didn’t happen. It just didn’t happen. Was that if this didn’t happen, you know, what was in the game plan for?

 

Grant Cardone  41:26

Oh, well, we would have just kept doing what we were doing now. Now, you know, this is a blessing in disguise. Like, we’re forced to pivot now. And we’re forced to the way my business was built, we would do another big event every year, we would slowly add people Cardona University, this is going to be a massive expansion for us. When you go you take a 20 $30,000 product like CARDONE University, I’ll send you all for free to the public, you start promoting this free 20 I should, I should be able to get 25 million people on this product that are unemployed, just in America. It’s just how well can I tell my story to get that information out, because nothing else is going to help you get a job and unemployment check doesn’t help you get a job. It just gets you through for a minute. So sooner or later, you have to go back and get a job. You’re gonna have to do the interview, do the pitch fun industry to pick so that that video content is going to help people it’s going to help business owners that want to start a business. It’s going to help people that want to start over. We’re helping people figure out how to get their money from the government how to figure out whether it even works or doesn’t work, how to get on the other side of this how do you actually make money Fun, fun to project how do you cashflow a business, all that content in CARDONE University, I think we look back out 10 months from now we’ll have more people, three or four times more people on Cardona University, the real estate, my real estate portfolio, we should be able to double that here in the next 12 To 18 to 24 months. I could have never done that in that period of time without this without this crisis, if you will. Just gotta lean into it, man. Just like when I was a young salesperson, I’ll finish with this. When I was a young salesperson, I hated my job. It didn’t get better until I committed to it. I had to commit to not liking it. I don’t like what’s going on right now. I hate this. I hate being quarantined. I hate not building expand, I hate like, I hate everything about it. I need to lean into it. And like hug it out with it until I figure out how to how to make the most of it in turn a crisis truly into an expansion.

 

Scott D Clary  43:40

Beautiful. Alright, I think that’s all I got. I just wanted to I wanted to tee this up and just, you know, say thank you for for joining. Um, how do people get in touch with you if they want to reach out?

 

Grant Cardone  43:52

Wherever you are on social media. It’s grant, Grant Cardone grant. Grant. Yeah, it’s Grant cardones. Social media.

 

Scott D Clary  44:03

on all the social Okay, cool. Yeah. And then what’s the what’s the card on University of card on you.com.

 

Grant Cardone  44:06

It’s free for 14 days, the end of 14 days, you can decide whether to keep it or not. I think it’s 99 bucks a month. If you don’t have the 99 and you need you need law within 14 days, just call my office and we’ll get you hooked up.

 

Scott D Clary  44:19

Oh, I’ll drop some links in the in the show links. Is there anything else that you wanted to throw that we’re all good man? All right. Thanks, buddy. I really appreciate you. Alright, cheers. Stay healthy, buddy. That’s all for today. Thanks again for joining me on another episode of the success story podcast. You can download or stream this podcast wherever podcasts are available, including iTunes, Spotify, Google, Stitcher, I heart, radio and many others. You can also watch his podcasts on YouTube. If you haven’t already. Please subscribe and share this podcast with your friends, family, coworkers and peers. Please leave us a rating on iTunes takes about 30 seconds as it allows other people to find our podcast and lets our amazing guests reach even more people with their message. And remember any rating is fine as long as it contains five stars. I’m Scott Clary from the success story podcast, signing off

Summary
Grant Cardone, CEO of Cardone Capital | Speaker, Entrepreneur & Investor, 1.5B AUM
Title
Grant Cardone, CEO of Cardone Capital | Speaker, Entrepreneur & Investor, 1.5B AUM
Description

CEO of CardoneCapital, international speaker, entrepreneur and author of The 10X Rule & creator of 21 best-selling business programs, Grant Cardone owns & operates seven privately held companies and a $1.5B portfolio of multifamily properties. Named the #1 marketer to watch by Forbes Magazine, Cardone is also the founder of the The 10X Movement & The 10X Growth Conference, the world’s largest business & entrepreneur conference.

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