Sometimes we all wonder what we can share with others to make a huge impact on them or even bring them peace, joy or something to think over.
It doesn’t matter if it’s a personal account or business — the end goal is the same. Instagram is a great platform for sharing your thoughts or your company’s updates trying to provide your followers with meaningful content that can include amusing, deep or thought-provoking posts.
So, how do you decide what to post about?
First. Set yourself up for success.
Understand Your Company
You should have a thorough understanding of your company and its offerings before you can explain them to your customers.
Consider the issues that your products and services can help to solve. Consider the reason for the existence of your offerings. Focus on the purpose of your products/services and avoid redundant or irrelevant factors, as they should be left out of your content marketing strategy if they don’t contribute to your mission.
Understand Your Target Audience
The second step is understanding your target audience, learning your customers’ basic needs, desires and problems. The best way to deeply understand who your audience is by creating buyer personas. This way you will have “actual” persons behind the numbers. Create their stories, backgrounds, try to understand how they live, what inspires them, what they want, etc.
Google Analytics as a Helpful Tool
When starting a business, one of the first things to figure out is who your current customers are. After all, these are the people who will buy your products and services and, if they are satisfied, will recommend them to others. Request this information from your company’s sales and marketing departments.
When used correctly, Google Analytics also can be extremely beneficial because it contains a wealth of information about your audience.
If you’re looking for interesting topics, you’ll be surprised how much you can learn from the comment section of your Instagram posts or your direct/indirect competitors’ posts comments. Check out what your profile’s followers and visitors are interested in, what they’re asking, and what they’re paying attention to.
Check Your Best Performing Posts
Tour best-performing blog posts and see what your audience is most interested in. This will give you ideas for separate Instagram posts on the topics. You can break one long blog post into several Instagram posts with beautiful images.
Ask Your Followers
Instagram offers a number of quick and interactive ways for you to poll your followers about what matters to them and what they want to see next.
To begin with, use the Question sticker to inquire about what you should post about. If you get a lot of requests to cover the same topics, you can use the Quiz and Poll stickers to continue engaging your followers and determining what’s most important to them on your own. Allow the audience to choose the next topic by guessing or voting.
If stickers aren’t your thing, you can always use Google Forms, which also allows you to ask more detailed questions and receive detailed responses.
How to Post
Instagram users are always on the lookout for posts that can help them solve their problems. Demonstrating or explaining how something is done is a common human interest that manifests itself in our use of social media. For all how-to questions, people, for example, use YouTube as a search engine more than Google. It’s understandable and easier to follow the visuals than it is to read through detailed instructions. The same is true on Instagram, where you can’t help but notice a flood of cooking and makeup tutorial videos, as well as how well they perform in terms of views and engagement.
To create informative content, you don’t need to be an expert in graphics or video editing. The main goal is to find topics related to your business on which you can elaborate, thereby assisting the audience in understanding how something works and receiving tips on how to carry it out.
Keywords to Help Create Content
Another way to figure out what your target Instagram audience is interested in is to conduct keyword research.
To see what other related queries were searched for, type in your keywords one at a time to get a list of similar queries. Click through to see what’s hot in your field and what topics haven’t gotten enough attention yet.
Use this opportunity to fill in the blanks and attract new Instagram followers.
Guest Post By Nadya Morison
Nadya Morrison is a passionate content writer at DGF- Digital Growth Formula with more than 8 years of expertise. She writes about digital marketing, business promotion and tech. She is a human rights and environmental activist trying to make the world a better place.