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Jack Canfield is an American author, motivational speaker, corporate trainer, and entrepreneur. He is the co-author of the Chicken Soup for the Soul series, which has more than 250 titles and 500 million copies in print in over 40 languages.
SUCCESS STORY PODCAST
The Success Story podcast is focused on speaking to incredible people who have achieved success through trials, tribulations, wins and losses. In each episode we sit down with leaders and mentors. We document their life, career and stories to help pass those lessons onto others through insights, experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.
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Jack Canfield, Scott D Clary
Scott D Clary 00:06
Welcome to the success story podcast. I’m your host, Scott Clary. On this podcast I have candid interviews with execs, celebrities, politicians and other notable figures, all who have achieved success through both wins and losses. To learn more about their life, their ideas and their insights, I sit down with leaders and mentors and unpack their story to help pass those lessons on to others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. Without further ado, another episode of the success story podcast. Thank you so much again for joining me today. Very excited to be sitting down with Jack Canfield. Now, I’m going to list off a couple of things that Jack’s done over his career. And this is going to give you an idea of the accolades and the career that he’s had successes that he’s had. So obviously, he’s very well known for the Chicken Soup for the Soul. So that’s the billion dollar publishing empire. I think, over 500 million, those books sold worldwide. A multiple New York Times bestselling author of the success principles, the power of focus, the Aladdin factor, dare to win, key to living the law of attraction, law of success principles, coaching for breakthrough success, and many more, he’s been on over 1000 TV and radio shows. He’s trained to over over 3000 success principle trainers, these are people that are helping other people. In 107 countries founded the transformational leadership council, National Speakers Association, speakers Hall of Fame, Harvard graduate on top of all of that with a master’s degree in psychological education. Thank you for sitting down, Jack. I really appreciate it.
Jack Canfield 01:43
My pleasure. Glad to be with you.
Scott D Clary 01:45
Yeah, no, it’s it’s very exciting. And I always love you know, I read the notes on the website or the Wikipedia or whatnot. But that’s obviously just like the, the highlight reel. So I’d love to, you know, hear a little bit more about how you came to be, you know, the Jack Canfield
Jack Canfield 02:04
was God, I started out as a normal middle class kid in Wheeling, West Virginia, my father only made $8,000 a year, but that was enough back in the 1950s, and 60s to live with. And I did get a scholarship to go to Harvard, not because I was super smart, but because I played football. And so I got to be on a football team there and, and played rugby. And my senior year, I took a class called social relations 10, which was all about human behavior. We got to sit and talk about our feelings and goals and values. I’d never done that before. And it was like a revelation for me. It was like a camo coming upon oasis that had water that I had not drunk for a long time. So I said to my my advisor, I said how do I get into school and psychology said you can’t Chinese history as an undergraduate I don’t think that’s gonna work. He said, But you can sneak into psychology through education. So I ended up going to the University of Chicago, in their school of education, thought that all black inner city high school, and that’s where my my, my world changed. I was sitting in a laundromat. And I was I was literally living on about $300 a month at that time, I was paying $79 a month for an apartment. I was eating these 21 cent dinners, which was just spaghetti noodles and tomato sauce, and you know, garlic salt, and it was awful and delicious. I only had a bed that came out of the wall so I can get to my clothes. And when I put the bed up, I could actually move around the apartment because it was so small. And but this guy came up to me I was in a laundromat doing my laundry and this guy comes up and he says, Put your book down and talk to me. I didn’t Whoa. So I did that. Turns out he was a graduate student economics. And he was going to this lecture series up into Southern College. And he said, Would you like to go with me? And I said, Sure. So I went up there and there was a guy who is the National Center of human potential director of guiding Herbert Otto, Dr. Herbert Otto. And he said we only are using 10% of our brain 10% of our potential we can be learning seven languages, we can do all kinds of things. We can walk on fire, you know, like Tony Robbins teaches firewalk and I was like blown away by this. I said I want to do it. And I went up afterwards and I said, Dr. Otto, where do I do this in Chicago? He said what is this place called the W Clement and Jesse V stone foundation. I went there, took some workshops. Turns out W Clement Stone was a self made millionaire worth about $600 million in 1970. And he was a best friend of Napoleon Hill. They wrote two books together. So Napoleon Hill as you know, wrote Think and Grow Rich. So I started going to workshops with with W Clement Stone and then his foundation hired me to start teaching teachers this work and so he taught me that success is not a four letter word. I was kind of countercultural, almost a hippie back then, shaved my beard, cut my hair. started teaching these principles, learn about affirmations and visualization and goal setting and values and intention and do it now and all these things need And then he said, I want you to set a goal that’s so big that if you achieve it, it’ll blow your mind. Well, as I said, I was only making a foundation, I think I was making about 20,000 a year. And he said, Why don’t you set a goal to make $100,000 a year? And I said, I don’t see how I can do that. So it’s irrelevant. You don’t need to see how you just need to commit to the what. So I did that. And within the a couple years, I’ve made $92,320. In one year, I said, wow, this really works. So I started writing about it, teaching about it. And eventually, you know, did the Chicken Soup for the Soul series wrote the success principles, books, all those other books you mentioned, that came along. But I, I just, the thing for me was I just kept doing the principles, you know, everything he taught me I did. I have a lot of people that read my book, and they get shelf esteem, because they read the book, they put it on the shelf, but they don’t do the exercises. So this new workbook I’ve written called the success principles workbook, I almost put on the cover, don’t read this book, I want people to see that and go what. And then when you pick it up, I would say do this book, because it’s not a book to read as much as it is a book to do. So the success principles book, the original book sold over a million copies in 21 of the 47 languages now. And what happens is that I would meet people that read the book, they changed their life, they doubled their income, they lost weight, they became entrepreneurs, I met one person that went literally from homeless to making about 3 million a year, in three years. He drives exotic cars. He wears two Rolexes, one on each. And I think that’s a little bit much, but he’s
Scott D Clary 06:39
whatever, whatever floats your boat.
Jack Canfield 06:42
But generally, most people weren’t. And I noticed anyone I went to our coaching program took a live seminar with us their life transform, they were doing really, really well. So I said, Is it possible, we can put a seminar or a coaching program between the covers of a book so that if people did the exercises that are in there one at a time in a row, they would end up successful. So we tested that with a number of people who were unfamiliar with our work and never read a book didn’t know who I was. And that we achieve that people doubled their income, they lost 50 pounds, they got out of crappy marriages, they started their own businesses, they were running a business when guy doubled his income in six months doubled it again in six months. Now he lives six months a year in Mexico during the winter and six months up in Canada, running a construction company up in the Vancouver area. So the basic idea is that I teach there’s something that if you know, the combination to a lock, the lock has to open, a lot of people are missing some of the numbers. So it doesn’t matter how hard you work to open that lock. If you’re missing a number. It’s irrelevant. But you can be a third grader, if you know the numbers correctly, and you have in the right order, the lock will open. So the workbook that I wrote in the success principles original book, is really like a combination to a lock called success. If you do the right thing in the right way in the right time in the right order, it has to work. And I literally have, you know, 10s or hundreds of 1000s of people around the world who proven that we can talk about those principles as we go through this.
Scott D Clary 08:08
I was gonna say. So I think the missing ingredient for a lot of people, because when somebody looks at a book like that, they just think like, oh, that’s, that’s a lucky use case where one person, you know, found success, but I’m sure that’s not something that I can achieve. Or you do have people that buy into it, and it’s good, or maybe they buy into it, and then it doesn’t work for them and they get you know, disenchanted. Like you said like that. I like that analogy, the shelf esteem. That’s a good analogy. So, so how do you? So first of all, I guess I don’t want to do a multifaceted question. But what are the principles? And how do you ensure that you have the drive to to stick with it? Which is I’m sure one of the main factors
Jack Canfield 08:51
where you first Yeah, I was in India, for most of February, mostly went over there just to get healthier at this retreat place where they do your Vedic medicine and I wasn’t sick, I just wanted to longevity kind of stuff. And there was a doctor there who was worth about $60 million. He was in the lineage of doctors over Buddha’s doctor, you’re doing if Vedic medicine for 2500 years, and his teacher who lived to be 114 said to him, and then he said to me, the three things you need to know to be happy in life is number one, what you want, know how to get it, and how to enjoy it once you get it. That most people fall down in one of those stages, either. They don’t know what they want. You ask him, What do you want? Well, I want to be rich, I want to be independent. But what does that mean? It’s not specific. They don’t really know what that lifestyle would look like they’re not, they’re not clear. The second thing is how to get it. And most people don’t know. I mean, you and I went to schools that did not teach you how to be successful. They taught you history and literature and math. And I always say, you know, nobody. Nobody failed in life because they didn’t know the five causes of the French American war. You know, it’s just never happened that way. Yet. They don’t know how to set goals they don’t. I mean, we have a statistic now that says only 10% of North Americans that includes United States and Canada, know how to set the graduate high school having learned how to set goals, they don’t know why to do it, they don’t know how to do it, they don’t know the importance of it, they don’t know the research behind it. And once they set a goal, they’ve never been taught, what are the steps to actually achieve it. I believe we should have a course in school called self science, education, or life, one on one skills or something like that. And literally starting in middle school all the way through high school, you got kids graduating, you can’t even balance a checkbook, let alone set a goal and achieve it or start a business. You know, we’re training people to be employees, we’re not training people to be entrepreneurs. You know, up until 15 years ago, you couldn’t even go get a degree in entrepreneurship, let alone learning those kinds of skills in school. One of my friends who actually lives in in Vancouver, runs a association of dance instructors and dancing schools. And he said to his kids, once, he said, I want you to go write either an application to college, or a business plan. And his daughter wrote a business plan, his son wrote an application to college and they came back and it was a weekend assignment. He was gonna give him 20 bucks if they did it. And the one who wrote the application ecology said wrong answer. He said, You’re never going to get rich. Just because you go to college, you’re going to get rich if you learn how to run a business. And so basically, I think people unfortunately are learning to be employees. Go to school, sit, still don’t know don’t rock the boat, do what you’re told, graduate, go work for someone do the same thing. As opposed to learn how to think creatively set goals, go out and achieve them, build a team, reinforce that learn how to bring investment money into your life and so forth. So anyway, to go back to your question, like what are the principles? Basically, what I’ve done in the success principles workbook, which I’ll just hold up so everyone can see what it looks like here. This just came out recently is I’ve taken 17 of the 64 principles that are in the success principles book, the core principles, the things you need to do the absolute basics, and we’ve put them in order. So the first one is take 100% responsibility for your life. Most people are blamers, complainers, and excuse makers. You know, we see that even now with the Coronavirus. We have the president united states blaming the Chinese blaming the World Health Organization. Everyone’s like blaming someone else to do nothing. Congress. The Democrats blame the Republicans, Republicans blame the Democrats. Nobody’s focused on how do we just get it done. So I teach this formula and that first principle e plus r equals O an event plus your response to the event equals an outcome. So whatever the event is, the event can be your wife leaves you the event could be you get sick, the event can be the Coronavirus, the event can be a recession event can be a new technology comes along and puts you out of business, just like Uber really like a lot of taxi cabs and limo companies. And so that’s an event how you respond to the event is what produces the outcomes you experience in life that are where’s your health, your happiness, the quality of your relationships. Those are all outcomes of how you’ve responded to an event. We know that there are people during the last recession who got really wealthy, there are other people during that same recession. Who didn’t. You know, I just heard Robert Kiyosaki recently talking about he wrote Rich Dad, Poor Dad, he was talking about how when the recession was coming, and he saw it coming, he went and brought a lot of money. And when all these properties went belly up, he bought them at a low price. He’s now a billionaire, just because he did that. So part of it is seeing the trends, studying trends, noticing the trends. I grew up in West Virginia, you hear all these coal miners saying, Oh, we did. Everything sucks. No one’s using coal anymore, and blah, blah, blah, blah. Well, they saw that coming for 20 years. Nobody wanted to change because it was uncomfortable. And so basically change requires people to be uncomfortable and do something new do something different. When the Coronavirus pandemic started, the business owners who pivoted and did something uncomfortable did something different. They’re surviving the people that just went oh, this is not right. This is not fair. You know, I saw, I saw, I saw a they call it memes the other day. It was a it was a vision board. And he said, I didn’t put this shit on my 2020 vision board.
Scott D Clary 14:21
And no one saw it coming. But it’s a perfect example. Yeah, so I react.
Jack Canfield 14:25
Yeah, like you know, I don’t know if you’re familiar with a company called BNI. Business Network international guy named Ivan Meisner started that and then now have like 9500 chapters around the world. They got 9500 chapters. Well, the CEO of that, when this thing started to happen in December in China realize this was because of the virality of this and the ability of it to to move so quickly. He said, This is going to come all over the world and they have chapters all over the world. So he started then to figure out how to put this whole thing online and do it through zoom calls, other chapter meetings, and then they pulled it off. They were ready when it happened. Unfortunately, you know, our healthcare system in America did not do the same thing. And now we have these real huge hotspots in New York and, you know, Detroit and Chicago and Louisiana, so forth. So I think the reality is that we have to not blame, we have to take responsibility. And then our our response to the event is what gives the outcome. So there’s only three responses, you can have anything, your thoughts about it, the images you conjure up in your head about it, and then what you say and do your behavior. And so a lot of people right now, and probably going forward for months are in fear. They’re in anxiety, they’re magining, bad things happening. If you’re in the present moment, you and I are in the present moment, we’re having a great conversation, you’ve got food, you have some money, everything’s good. And so the reality is, in order to feel frayed, you have to go into the future and go, Well, three months from now, it might not be good. Three months from now, I might lose all my clients three months from now. But it’s not three months from now, it’s now So fear is required. And then in order to get afraid, you have to go into the future. If there was a snake in your office right now slithering toward you, and you started to get afraid. The only reason you’re afraid is because you’re imagining it biting you hasn’t bitten you yet. So you have to go into the future. So what we want people to do is come back to the present, whatever you’re in fear, your energies in the amygdala, which is the back part of your brain, the lower brainstem, and fear hijacks the prefrontal cortex right up here. And so the prefrontal cortex is where you have your rational thoughts and where you have creative thoughts. And right now more than anything, as business people, as anyone who wants to be success in any area of your life, you have to be able to think clearly, and also think creatively. And so what you want to do is not be in fear. And there’s a lot of things you can do about that. Number one is coming to the present moment, right now everything’s fine. The other thing is create positive images of the future, rather than negative images of the future. Zig Ziglar, who is a great motivational speaker said once fear is negative goal setting, worrying is negative goal setting, you’re imagining something in the future, you don’t want, just as easy to stop the movie, and replace it with an image of what you want. And so you see a lot of people that are doing that people that are starting to say, okay, for months, I wanted to take my business online, I wasn’t doing it. Well. Now I kind of have two, four months, I wanted to, you know, lower my staff and do more of outsourcing. Well, now I have to. So basically, I think that we just have to like take 100% responsibility to realize it’s not the Coronavirus, it’s not the pandemic, it’s not a government, it’s not the economy. It’s ruining our lives, it’s our response. And two plus two equals four is always will. So if I’ve been getting for the world’s doing two, I’m doing two fours comfortable, we’re great. All of a sudden the world does one. And for some people right now who was doing zero, you can’t do zero plus two and get four. So you’ve got to change what you’re doing. And here’s the bad thing about that, or the uncomfortable thing. I’m going to ask you to fold your hands like this, actually go ahead and do that. I’m going to do that. And everyone watching do that. And notice what thumb is on top. So your left thumb is on top gorilla thumb. Yeah, yeah, so mine too. Now what I want you to do and everyone watching this unclasp your hands and move all the fingers up a notch. So the other thumbs on top, don’t just move your thumbs.
Scott D Clary 18:20
How does that feel? feels awkward. It feels I don’t like it
Jack Canfield 18:24
is awkward? I don’t know. Yeah, yeah. What does your body want to do, and wants
Scott D Clary 18:27
to go right back to where it was before.
Jack Canfield 18:29
So let it go back to where it was before. Right. And that’s where most people are right now. They’re where they were before and where you were before isn’t working anymore. Yeah, go do something different. So whenever we fold our hands a new way, it’s going to feel uncomfortable. And everything we’re going to do in the future for a while to create the new normal is going to be uncomfortable, it’s going to be out of our comfort zone. I always had say everything you want that you don’t have is just outside your comfort zone. That call you’re afraid to make don’t want to make us uncomfortable. That request that you want to make the putting yourself out in a certain way for fear of how people will judge you. All those things are uncomfortable, asking for investors, asking for people to buy a product from you when everyone’s like holding on to their money right now. I have friends in my business, which is speaking and training are actually making more money right now than they were before. Year over year last year. But 40% up why? Because they instantly pivoted put together packages for people reduced the price, gave them payment plans and said you’re sequestered at home right now. You can’t do the normal things you’re doing. You don’t have that hour commute both ways. At the end of the day, you have two extra hours. What can you do with that you can educate yourself, you know, if you don’t want to spend money to do it, you can go to YouTube, you can go to TED talks, you can go to masterclass. There’s all kinds of things on the internet that are available to do. But the point is, it’s not the event. It’s your response. So that’s the first principle is you got to pivot and the second thing is be clear why you’re here. What is your purpose? Most people do not know what their purpose is. They don’t know what their Why is why are they here? I believe everyone is born with an inborn purpose, something they’re meant to do. Sometimes you see it really clearly I have a nephew, he’s about three. And he already has a total baseball catchers uniform. The mask, the little chest guard, the catcher’s glove. I didn’t want to first base many then one of the outfielders met, you know, and literally at the age of three, you can throw the ball, he catches it, you throw him the ball, he hits it. He’s he wants to go to baseball, he started to cry when he heard it might not be a baseball season this year, he’s three years old. So he was born. This passion for baseball, someone else is born for a passion to play music, someone else was born for a passion to cook. I mean, I have a chef that comes when I do events to my house, and I hire her to come cook. She loves to cook, she used to cook with her mother, when she was seven years old. My wife could care less about cooking, you know, it’s just not the thing that makes it. But paint. She loves to paint, you know, so everyone has that thing inside them they’re meant to do. And if you find that and find a way to monetize it, what you can do. One of the people I know is think she wanted more than anything else, or butter, the greatest joy. And by the way, Joy is the signal from your body that you’re doing what’s on purpose for you. So she said, My joy is surfing? How the hell can I make money surfing? Well, I said you could become a coach. And you can take women because she likes women, you can be on your bikini in Hawaii. And you can teach women how to surf. And you teach them how to serve as a metaphor for how they manage in their companies. That if you missed the train this coming, like if you know anything about surfing, you have to paddle before the wave gets there. Yeah, so it kind of picks you up to get up on the board. If you wait too long. Well, you missed the trends in business, are you missing the trends in your staff? Are you not seeing what’s going on, you’re not responding fast enough. Or if you’re on surfer, you get up on board, you go too far forward, the board comes out of the wave and you tip over? Are you going far too far ahead of your team or you know, and it always pays, plays out how you do anything is how you do everything. So she’s making 50,000 a month teaching women how to surf because he’s charging $5,000 She gets five to 10 women in her surfing class. And she’s happy doing what she’s doing. So once you clear about your purpose, the next thing is to decide what you want. What is your vision for her it was teaching that for you. It might be doing your podcast, running trainings, having your own company, whatever it might be. And then you say, Okay, what are the goals? So I say you have seven areas of your life. Number one, finance, number two, profession, job and career. Number three, family and friends. Relationships, number four, your health and fitness, number five fun and recreation numbers. The six will be called Personal What do you want to own? What What experiences do you want to have? What growth experiences spiritual growth, personal growth, and then last contribution. And I want you to have a vision for every area of your life, what would it look like if you were succeeding in each of those areas. And then we turn that into goals. The goal is how much by when. So it’s one thing to say I want to live in a nice house on the ocean. That’s a hope, a wishing intention. But it’s not a goal, a goal is I will own a 3000 square foot house on Pacific Coast Highway on in Malibu, California by January 3 2021 5pm. So the subconscious mind won’t kick in to figure out how to do that until you set a deadline until you make it specific. And once you’ve got that, then we have to do you have to believe it’s possible. That’s another thing. What are the limiting beliefs that are keeping you from getting there. One of the people I was working with recently never finished anything. And when we went when he went back and looked at what that was about, he went back to when he was in high school, he was running a mile race and his legs gave out in the last couple 100 yards. And he literally told himself, I can’t finish things. And here he is in his 40s trying to finish a book and every time we sit down and get close to doing it, he would just screw it up, he would distract himself, he wouldn’t do it, he create problems in his life, etc. Once he went back and realize where that belief came from, and change the belief to I can finish anything I start, he finished his book went on to become a best selling book, so on and so forth. So and here’s the thing about beliefs. Beliefs are just a choice. You can choose to believe anything you want. The belief is simply a thought you think over and over and over. Unfortunately, when we grow up, we take these beliefs on as if they’re their true, you know, it’s not okay to be angry. It’s not okay to cry for men, it’s not okay to ask for what you want. Don’t be a nuisance, you know, whatever we got programmed to do. But we can totally change that belief through repetition through affirmations, and doing the thing that confronts the belief and finding out the bad thing didn’t happen. I had a friend who had a belief he could never be stupid. He ended up going to MIT graduated third in this class. He was so afraid of looking stupid. So he had a therapist who sent him to a 711 and said you have to go into the 711 and say, Where’s the near 711? Yeah. And then he sent him to a Chinese restaurant and he laughed. He said daddy said I’d like a Pizza. And they go with the Chinese restaurant, you know, serve pizza. And he went, nothing bad happened. They didn’t, they didn’t throw me out. Nobody hit me. My dad didn’t come out of the ethers and slap me across the face, you know. And so those are the three ways like Tony Robbins teaches. If you can’t, you must, if you’re afraid to do something, just go do it when you do it. That’s why the firewalk is so powerful. I mean, I remember doing the firewalk with Tony and walking across the fire and got to the other end said, Oh my God, I didn’t think I could do that. But also I’ve been telling myself I can’t do and for about three weeks, I was on fire. I’m calling everybody doing everything, you know, just like it released so much energy in me and didn’t even know I had it. But uh, you’re skydiving, bungee cord jumping, you know, mountain climbing mountain rappelling, whatever the thing is, those things really help you confront your fears. And then, you know, as we said before, how you do anything is how you do everything. So it’s very valuable. I’ll speed this up a little bit. But affirmations of visualization. Most people don’t do that. They think it’s woowoo New Age stuff. Napoleon Hill taught that every Olympic athlete I’ve ever met uses affirmations and visualization. You know, Bruce Jenner who became a woman, but before that, when he was in the Calphalon, he had 10 pictures that he would put up on the ceiling of his hotel room, with pushpins of him achieving whatever level he needed to achieve in every event. And I heard that when I actually met his mother, I asked him if it was true. He said, Yeah, everywhere he went, he put those pictures up and he would close his eyes, he would see himself throwing the Javelin that far during the steeplechase having the time for that, you know, the 100 yard dash, whatever it was. And so it’s critical that we train our subconscious mind in order to be able to what’s what I want to say, see the resources that are out there, like right now, you’re not aware of what you’re feeling in your right foot. But as soon as I say right foot, you can feel it right? Of course, yes, yeah, what was happening is all those nerve impulses from your right foot, were coming up your spine into your lower brainstem, where your reticular activating system lives, and it was being filtered out, is unimportant. Now the three things control what your filter lets in. One is something like someone saying your right foot. So if someone brings your attention to something, and other is your beliefs, if you don’t believe it’s possible to own a Mercedes, half the time in the world, you won’t even see a Mercedes go by when it’s right in front of you, because it doesn’t match your belief system, you definitely can’t see yourself in one, you know, anyone in the world can go into a Mercedes dealership and test drive a Mercedes. But some people go, I could never see myself doing that, because they really can’t see themselves doing that. So when you start to visualize things, you open up perceptions that will allow you to see things in your environment that were always there as resources, you also open up the flow of creative ideas from your subconscious mind. And so you start waking up at three in the morning, or you’re in the shower, or you’re driving to work, what I call hands, busy mind free time, and you start having creative ideas. And so by being able to plant the seed, in your subconscious mind that can then grow into an idea that your conscious mind can perceive. And then act on. That’s one of the key principles is action. There’s two kinds of actions, obvious actions, you want to be a doctor got to go to medical school, got to study physiology, anatomy, chemistry, biochemistry, biology, etc. Now, there’s, there’s what we call inspired actions. When you start visualizing and affirming your goals, you’re going to have these inspirations to do something, but go to that Starbucks, instead of that Starbucks. Call my brother, I’ve been talking, why should I call my brother I don’t know, I’m just gonna like to call my brother. And what happens is when you do that, magical things happen. So for example, Bon Jovi, the great rock and roll star, who I actually had the fortune to meet once, the story he tells is that he was a garage band in New Jersey, and not known he wanted to be a rock star. So to be a rock star, you got to get radio play today, you know, you can get on iTunes, you couldn’t do that back then. And you couldn’t get a record deal. If you didn’t have a record, you couldn’t get a record if you’d have foreign on radio was a catch 22 You couldn’t, it was very rare that people made it. And so one day, he’s listening to this radio station. And here’s the guy say, Wow, it’s really late here at KMB why no one’s listening out there. I don’t know. If you’re listening, let me know. And few people called me said, Wow, this guy’s over there thinking that one’s listening. That this will be for 911 when you could actually go into a radio station walk up to the window where the guys behind it and put up you know, play a song for Mandy from Jack, you know, whatever. And you can’t do that anymore security. But anyway, so he says he’s going to get a pizza and six pack of beer and a six pack of coke. If the guy didn’t drink beer, and he goes over to the radio station. holds it up guy says come on in. They’re eating their pizza and he says so kid. What do you do? It’s not gonna rock band. Any good? Yeah, I think so. So you wouldn’t have to have a demo tape with you sir. Yeah, I do. Of course he did. It gives her the guy that demo tape to would you listen to one of my songs while you’re playing whether the other songs he says sure. He listened to He says, Well, you’re really good. He said, Well, here it is. It’s 230. In the morning, you don’t think anyone’s listening anyway? Would you be willing to play one of my songs on radio? I can tell everyone and I saw I was on a radio. He says, Sure, you brought me a pizza. Why not? So he plays a song. And, wow, the switchboard lights up. Who’s this Bon Jovi kid, you know, where do we find more of his music? Well, they ended up playing three or four of his songs that night and having a great conversation. He started doing that all over New York and New Jersey, and he became known, eventually got a record deal. Now, if he hadn’t acted on that inspiration, which occurred to him in that moment, might never have heard of Bon Jovi, you know, so the point being is that when you get these inspirations, you have to ask act on them. And so to go back to our, you know, want to go to medical school, you got to be a doctor, you got to study all this stuff, a story of one of my students who wanted to go to medical school, and she’s studying for biology and undergraduate school senior year, and all of a sudden, she remembers Mrs. Jones’s husband died. And she thought I should take her some cookies. I don’t know if I want to bother her. I should take her cookies. But she baked some cookies, take them down to her house knocks on the door. She answers the door, says Mr. Jones, I’m really sad that your husband died I used to babysit for you. And I remember you come on in. So she went in. And she goes into the living room. There’s a guy sitting there. And she says hi to you, because I’m I’m her nephew. But really, what do you do? I’m the admissions director at the at the university, Stanford University Medical School. Well, I’m thinking of becoming a doctor, well, they’ve created a relationship. And because of that she got into Stanford Medical School. Now, if she hadn’t acted on that inspiration, that intuitive fit to make those cookies, she wouldn’t have succeeded. So a lot of people, they don’t trust their intuition. They don’t access their intuition. So just to finish this model real quickly, once you have you started taking actions, you have to respond to feedback. Most people are afraid of feedback. They don’t want feedback. They’re afraid of negative feedback. There’s a great question that I learned from Dan Sullivan, who teaches something called the Strategic Coach program, he actually lives in Toronto part of the year, you may know him.
Scott D Clary 32:05
I’ve heard of Yeah, I’ve heard of his work before. And I’ve never been to but I know a couple of my peers that have been doing stuff.
Jack Canfield 32:10
Yeah, it’s really great work. And one of the questions he taught us to ask was, on a scale of one to 10, how would you rate the quality of and then you can ask my product, this podcast, me as a coach me as a husband, me as a dad, me as a vendor, this real estate transaction, whatever it is you want feedback on? And anything less than a 10? Gets a follow up question, what would it take to make it a 10? Because that’s where the value is. Now, most people don’t ask that question, because they’re afraid of what they might hear. Like, for many years, my wife would tell her sister, her mother, her friends, you know, things she didn’t like about me and my relationship, but I’m the only one who can change it. So when I learned that question from them, I came home and I said, let’s start doing this ritual. Every Sunday night, we’ll ask each other on a scale of one to 10. How would you rate the quality of our relationship this week? And I would usually get an eight or nine, which is great. Why don’t we got a four? Four, what would it take to make it a 10? And she said, number one, don’t interrupt me in the middle of a joke, because you think you can tell the punch line better, which I still think I can, but I realized it’s not a good mental practice. Number two, she said, You know, when our grandson’s visiting, he’s seven. Now he says, I don’t care if it’s the NBA Playoffs, you put him to bed, I get him up in the morning, your job to put in bed. I don’t have to interrupt you in the middle of a basketball game and remind you, and then she said some other things. But then she said when it really hit me, she said, Do you know what foreplay is? I said, Yeah. She said, you might want to revisit that idea.
Scott D Clary 33:44
She tells it like it is she tells it
Jack Canfield 33:46
like now, you know for weeks for mother probably knew she wasn’t happy or girlfriends, but I’m the only one who can do something. So most people don’t want to hear that kind of feedback. It’s hard, but it’s the only way you can get better. Ken Blanchard, who wrote The One Minute Manager said feedback is the breakfast of champions. So I encourage people ask for feedback. Think about this. The reason Chicken Soup for the Soul did so well. And it did well. So we’ve sold half a billion bucks, as you mentioned in the introduction, was every book, we would send out that the last 120 to 140 stories that we were considering, you know, putting in after reviewing hundreds of stories, and we would say to a group of 40 people, old young teenagers, Republican conservative, don’t care, you know, Catholic, Jewish, anything at all suburban, urban, rural, whatever. Grade this story on a scale of one to 1010 You love it it gives you goosebumps makes you cry. You want to tell someone the story. Any you know anything less than that, whatever you think it is anything less than a nine rated by 40 people across the board from all different categories, we wouldn’t publish. So that’s why the stories had such a universal appeal. They appeal to everybody No matter how old they were, where they were, what their beliefs were whatever. And that feedback, and some stories I wrote, never made it into a book. And I could have put them in there because of my ego. But they didn’t score my score to a point four or something like that. I said, Hey, this is about meeting the needs of the reader not meeting my ego needs. And that’s why the book did so well. The first Chicken Soup for the Soul book was rewritten six times, I’d literally the last time I took it off to a retreat area. Stay there three days or at every story out loud, just listen to how did it sound, but didn’t come trippingly off the tongue is one of my actor friends says I wouldn’t put it I would, I would edit it till it did. And that’s why the book is so I think your book sold 100 million copies around the world.
Scott D Clary 35:40
No, that’s very good. Listen like that. Um, that’s, that’s a master class in mindset and motivation wrapped up into my last 15 minutes. You’re one of the easiest interviews I’ve ever had. So I appreciate I didn’t have to think of a single question. But no, in all seriousness, like, I understand, like, the immense value you bring in the book, and obviously, like, this is something that that you like, are so so evangelical about, and I think for good reason. And I really do believe that more people should have I, you didn’t go through all the principles in the books for but I think that even the ones you mentioned, these are just things that I personally align with completely. And I’ve heard them from various sources. And I’ve also heard them like from yourself, and these are not things that are so obscure, so out there, I think these are just like really good things to internalize and to bring into your life. Um, regardless of like, again, regardless of what you do what you’re trying to accomplish, like they’re so Gnostic of situation, right. And that’s what I really appreciated about it. But I think that like for somebody who is in a tough spot, and they are only seeing the future, as you said, What is like the the first step, because you can go through all the principles, but all at once is definitely overwhelming for someone who’s in a tough spot.
Jack Canfield 37:06
I totally agree. And I recommend, what we recommend in the book is I did have a co author that helped me write the first book, just do some of the writing for me, as well, is that we recommend you start with one chapter at a time, I recommend one week at a time, so 17 weeks, but about four months, basically, some people do it faster, because they just do. And it literally at the end of four months, you can be a totally different person in a totally different place. And so it’s important to integrate the principles. So there are each we recommend one week at a time. And there are exercises you do right in the book. There are some exercises where we ask you to like maybe appreciate three people a day for a week, notice what happens when you start appreciating people. There’s journal writing exercises in there. There’s places to write down your key learnings. There’s some questions that we take you through a sequence of questions. And when you answer those questions, the way they’re structured, it creates an aha experience, you start to realize one of the things we exercise called a difficult and troubling experience. So you would say what’s something in your life that’s difficult or troubling you? Well, it might be my relationship with my sister, and then how are you keeping it in place? Well, I’m not confronting her about how much money she’s spending that I’m helping support her after she came out of rehab, then you can say, what’s the payoff for keeping it like it is why I don’t have to confront my wife and have an argument with her about it. I don’t know if that come from my sister. You know, blah, blah, blah. What’s it costing you? What’s costing me $10,000 a month? But would you rather have? I’d like this, what would you do? What would you have to do to do that we’d have to do this when we do it by so you’re forcing the action, you’re forcing the net, you’re forcing the awareness to come in. Because most people don’t realize, everything we do in life that doesn’t work has a payoff. For example, when you were sick as a kid, think of the payoffs you didn’t have to go to school. In my house, they brought the one TV set into the bedroom. Yeah, everything is real. We know that ginger actually is good to drink. But ginger ale was really cool, right? Sometimes, you know, you got attention from your parents, you never got otherwise. I had a student once the only time his dad ever paid attention to him in college was when he got in trouble. He drove up from Connecticut to Massachusetts, and he’d like tried to bail him out, you know? And that was how he got his dad’s attention. Well, there’s other ways to do that, that are less.
Scott D Clary 39:22
But um, that’s really good. And then how this is structured, is is really to to keep people like sort of taking that next step. Right Is that is that really,
Jack Canfield 39:31
it literally is step after step of each step builds on the one before it and they really should be done in order. And I recommend that you get an accountability partner, one of the things we teach is mastermind groups and accountability partners, which is in the book. And one of the problems people have keeping themselves motivated to do something that is requiring like to fold your hands the uncomfortable way because there are some things that require you to change, but the changes are for the good. So if you and I were accountability partners, we would go Through the course together perhaps or if you want to just be not do that you just be my kind of a partner, I would tell you the five things I’m going to do every day to work on this course. And then tomorrow, I’d have to tell you that I do them. And you know, the I teach the rule of five, which is five things every day will get you anywhere you want to go. Do you want to lose weight? Stop eating sugar. Yeah, exercise for 30 minutes, drink more water, take a 20 minute walk after dinner, read something motivational, don’t eat after eight o’clock. Those are things that everybody knows. If you want to be a better salesperson, make five calls to set up meetings, you know, send out 10 thank you notes to the people you call. There’s certain things we know. Like I was a consultant for REMAX. They have his 510 15 Five rule. And everyone does it. Like they have five in person meetings to sell a property or list a property, make 10 phone calls to set up future meetings, send out 15 thank you notes, literally handwritten or send out cards, you can use those to the people, you’re guaranteed a six figure income, it’s just guaranteed research proves it. So we know that five actions a day toward your breakthrough goal, the main goal you have whatever it is in life will get you there. So whatever that goal is lose weight, have a better relationship with my wife, you know, double my income. I have more free time, whatever it is. So but the thing is accountability, there was a woman named Gail Matthews up at College in Santa Santa Santa Rosa, Santa Rosa, California, called the American College, where she took five groups, he had one group, just have a goal, think it don’t write it down. Second group, write it down, third group, write it down and come up with action steps. Fourth group do all that. But tell somebody that you set the goal, fifth group be accountable to someone on a regular basis, before you finish the goal. Each one of those things you added increased the ability to increase the number of people that actually achieve their goals went from like, I think it was 33% up to 76%. Like about a 40% increase? Significant? Yeah, one of the big things was having an accountability partner. So many people listening to calls like this, listen to these kinds of podcasts, etc. are solo entrepreneurs, they don’t have a boss. And so there’s nobody telling them what to do. And so we tend to do the easy things. First, the comfortable things first. So when I have an accountability partner, and you’re telling me these are the five things I need to do, and then I talk to you the next day, did you do them? And you have to say no, I didn’t do that one and two days in a row. I didn’t do that. When I pretty soon you get so embarrassed, you just do it, you know? Yeah. Like if the government up there said send in your taxes by a certain time. You know, Revenue Canada, if you’re in Canada, yeah, arrest down here. If they didn’t say that no one would ever get around to it. Right? That’s true. But when you have a deadline, and someone holding you accountable, because there are consequences to not sending in your taxes, and you can build
Scott D Clary 42:47
a bit less up here than down there. But yeah,
Jack Canfield 42:49
yeah, I saw a great cartoon recently where this Mother’s asking a child or the child says to the mother, Mom, what’s the Canadian says, Oh, that’s a North American son with health insurance and no guns.
Scott D Clary 43:04
It’s not, it’s not wrong.
Jack Canfield 43:08
It’s good. Point. Point being that, you know, if I have a negative consequence, for instance, when I work with my coaching clients, if they don’t if they want to do like one of my friends wanted to learn to dive off a diving board. He was really paralyzed about it. So I said, great, you know, you got to find a diving coach. And but what’s going to be the reward you’re going to give yourself well, I’m going to take his wife, they’re going to go for a two day weekend vacation. What’s the consequence? If you don’t do it? Now this guy’s Jewish. And he said, My consequences, I’ll write a check for $1,000 to the Ku Klux Klan, the KKK,
Scott D Clary 43:40
which pretty heavy consequence,
Jack Canfield 43:42
exactly. One of the one that was so reprehensible, you know, he was in and he literally told me on the first diving instructor moment, he went out on the diving board, he looked down. And you know, when you’re diving into a pool that’s eight feet deep is three feet from the board, you’re six feet tall, so it’s a lot of, you know, to the bottom, and he told the coach, I’m afraid, I’m afraid the cursor would come off the board. He said, You’re fired, you know, and he found someone who wasn’t going to put up with that big Yeah, but there was no way he was writing a check for $1,000. So if you have a negative consequence, along with a reward, to we’re either, we’re either motivated by away from something or towards something, if you put them both together, there’s much more likelihood you’re going to do it. So having an accountability partner, building the consequence, building and reward, pretty much guarantee yourself success.
Scott D Clary 44:33
I love it. Um, I guess, just I want to ask just a few lighter questions about you know, what you’re doing. Like you’ve been you’ve been working at this for like, such a long time, but you’re still putting out stuff like you’re still putting up books. Like, what do you want to do next? Like when is retirement everything? Are you just like,
Jack Canfield 44:57
No,it’s like asking someone to like to play tennis. Are you ever gonna retire? playing tennis. I mean, they’ll play until their legs give out right? You see the senior tournaments where they’re 6570 or up there.
Scott D Clary 45:05
So what’s next then what’s next after this book?
Jack Canfield 45:08
Well, I’m working on three books at the moment one’s called here.
Scott D Clary 45:14
Now I feel lazy.
Jack Canfield 45:15
You’re not lazy. You’re just not, you know, we have different different purposes, but different interests, whatever. So I’m working on on love versus fear, which is really appropriate to what we’re dealing with now. I’m writing a book with someone who lives up in the hills of Quebec actually, yeah. woman named Lisa Janelle. We’re writing a book about becoming unstuck. She we’ve developed a process that really gets people unstuck eliminates limiting beliefs. And then there’s a guy lives in Toronto, you probably heard of name Raymond Aaron, Raymond’s writing a book with me called The Power of Wow, how do we allow our customers that it was if I wowed you in some way you tell someone about it. When I go to the Ritz Carlton, I was doing a book tour for Chicken Soup for the Soul. And I get in late at night, Miss dinner. And when I get to my room, I open the door. And there’s a chair sitting there with a note and a thermos bottle, and a bowl and a spoon. It says your books have been Chicken Soup for our soul. We know you arrive late, you may have missed dinner. This is chicken soup for your body. And it was a warm, nice, very nice. Now here, I am still telling that story. Because they wowed me, you know, yeah. And so we collected all these stories of how people in different industries have created Wow experiences at the university level. brick and mortar stores, online stores, whatever. So those three books I’m working on. But most importantly, is my train the trainer program. We’ve now trained, as you mentioned, over 3500 people in 107 countries to do the work I do to teach the success principles. We’ve had people in Nepal right after the earthquake going around the small villages, teaching people that they can rebuild people in Africa and Yemen and places where there’s really horrendous things going on teaching this as well as in the universities and you know, people doing in corporate world, etc. My goal is to have a million people teaching this, by the way, Earth 2030. So now we’re moving from training trainers to training trainers of trainers as the next leverage point. And then eventually, I’ll have regional directors in India and Northern Africa, the Middle East, and so forth. So we have an online version for most people because they can’t travel especially today. And we also have a live a live version we do we live to 60 people a year, but the online version we have hundreds of people going through at a time.
Scott D Clary 47:33
It’s like the the way that you’ve built as a business just like a natural, you find progression of what sort of like, where was it? Where was I guess, the point where you decided to make like helping people and and really just enabling people like your career? Like, where was where was that point?
Jack Canfield 47:49
Well, I was in that transition I mentioned earlier, but I was in Chicago, I was at the University of Chicago. And part of what that program was a two year master’s program was a year of practice teaching. So we taught like three fifths time and went to class like on weekend. Yes. And I they they was Orientation Week. And they took us to three schools, one suburban school, a really rich suburban school in inner city, tough school. And one of them was actually called Rich Township. It was the name of the township for wearing Madras skirts, and they got circled pins, and they go into their home at class that looked like you know, a kitchen I can’t even afford that, you know, and, and then you go to this inner city school, where the kids were like, just the desk where all carved up, the teachers weren’t really enthusiastic to be there. The textbooks were old and used. Nobody looked good. You know, everyone was like, depressed. Yeah. And I thought, wow, I could make a difference here. So for some reason, I ended up teaching in an all black inner city school. And that’s when I met Martin. That’s when I met the guy who at the laundromat who said, so I, I just wanted to I wanted to contribute. You know, I got involved in a civil rights movement and did a lot of that work with Martin Luther King and Jesse Jackson for a while. And then it just became larger human rights, women’s rights, everyone’s rights. We all should be living magnificent lives. Unfortunately, it’s not the case we see. Yeah, even today, how the Coronavirus is hitting all the poor people much worse.
Scott D Clary 49:16
Yeah, unfortunately, I’ve seen a couple articles on it. It’s disproportionate like extremely disproportionate.
Jack Canfield 49:22
Yeah, exactly. Exactly. And I when I was in India, we went into the slums there and you cannot social distance in the slums. I mean, people are sleeping five and six in a room. People are the walkways between the buildings are like, you know, two people wide. So as you’re walking on, you’re brushing everybody it’s gonna be a cluster so I’m not real happy about that because I love the country, but I think that I forget your question or
Scott D Clary 49:47
No, no, it was it was no no, it was just it was like what started you on this path, but just love what drives Yeah,
Jack Canfield 49:53
wanting wanting to make a difference. You know, I just I just, that’s what turns me on. You know, when I watch someone’s eyes light up and They get it. Or I get an email from a 15 year old who said, I used to 15 year old email me a couple years ago, my mother bought your success principles book My mother never reads never. And I was thinking, why didn’t you buy that book? So I wanted to see what was in it. And he said, I stayed up two nights in a row reading it. And I was getting F’s and flunking out of school, I was smoking dope. I was skipping classes smoking weed in the parking lot with kids, I was drinking. Now I stopped smoking dope, I’m not drinking, I’m going to class, I’m getting A’s and B’s all because of your book that makes my day I can go for a week on that, you know, I mean, so it’s what I meant to do. It’s what I do well, and I love it when I’m up in front of a room or even now talking to you, you know, you’ve heard me go on and on. It’s it’s
Scott D Clary 50:47
no I can feel the the authentic passion. That’s why like, in all seriousness, like you’re, you’re really easy interview because it wasn’t like pulling things out. It’s like you just live it. I can, if you can tell when you when you speak to somebody who really like, is living their authentic self. It’s nice to see and just wondered where the passion came from. It was very good. Okay, so last, actually two more, two more quick, two more quick questions. Sure. First one, I’m curious as to your ex class, everyone this one lesson you would tell your younger self.
Jack Canfield 51:18
I tell myself one or two things and one number one write sooner. Writing changed my life. I would have written books sooner. I didn’t. I think I had low self esteem and didn’t believe that I was capable of doing that. Who was I to write a book? What did I have to say? But I did. I would say, don’t be afraid to ask people I grew up being told not to ask, you know, don’t bother people don’t ask don’t be a nuisance. And as a result of that, I didn’t have a lot of dates because I was afraid to ask a girl. I would definitely do that. I learned when I after I went to high school. I finished high school I went off to college. I had a crush on this girl’s so bad. And she was beautiful. And she was a cheerleader to another school. And I never
Scott D Clary 52:01
gonna get you’re gonna get a four to 10 on on your wife’s survey. I know. I know.
Jack Canfield 52:08
I never asked her out. I found out at the end of my freshman year someone knew her at the college that they see what she did. She had such a crush on you. She wondered why you never asked her out. I was like, Oh no, you know, so who knows. But I would have taught myself to ask, ask, ask ask sooner.
Scott D Clary 52:24
Good. And, you know, you motivate people for a living? Where do you go to learn? Where do you go for motivation outside of your own? You know, your own content? You can’t name your own book. So who else? No, look.
Jack Canfield 52:38
Look behind me? Look,
Scott D Clary 52:39
I know, I was wondering, obviously. Now, I’m not scared to ask like what? You know what good books you’d recommend. So well,
Jack Canfield 52:46
I’ve read I’ve read 3000 books. I’ve actually read 3000 books, I probably have another eight or 900 that I bought that I haven’t read yet. I mean, they’re literally piled up on the floor. My wife thinks they’re gonna fall down on me from the side of my bed.
Scott D Clary 52:59
God forbid, hopefully not.
Jack Canfield 53:01
Yeah, I go to books, I tend to read self help books, mostly business, spiritual, psychological success. You know, anything, any breakthroughs. I just read about a breakthrough about aromatherapy, where if you do these smells at the same time, you’re remembering old memories accelerates the PTSD disappearing. So I’m actually going to take a certification class on how to do that. So I go on line, I watch other people’s YouTube videos. I mean, think about this, you could probably learn everything Tony Robbins has to teach if you just watch his YouTube videos, and the same thing is true for me, you know? And I think that, you know, I encourage people to do the book because it’s structured in a certain way. But I take a masterclasses I’ve watched, I don’t know how many 1000s of hours of TED Talks and TEDx talks. I’m just curious. And I would have watched more, but my wife says, You got to come to bed by 10 o’clock, you know, you have to be in relationship with me, we are married. But I’m just, I just can’t learn enough fast enough that I want to learn it and apply it. And that’s a good little bit. Now, I’m
Scott D Clary 54:07
gonna say that I think the the word you mentioned that I’ve heard before is curious. And that’s a way that I’ve always seen that type of success, like a lot. People that are just very, very curious. And they always just want to learn more, and that you do that over the course of your career and like the end result is incredible. So
Jack Canfield 54:23
Well, I’ll tell you one thing before we go. I wrote a foreword to books last year one was called Homeless to billionaire by a guy named Andres para. He literally emigrated from Sweden to Thailand, was homeless on the beach. And that was 19 years old, at age 35 is worth $3 billion. And then there’s another guy named Raphael badji. I wrote a foreword for his book called The billionaire secret. And what I learned from reading one person’s billionaire book, and then the other one was with Raphael. He interviewed 21 billionaires 17 countries 17 different industries and ever Every one of them got up before 530 In the morning, every one of them read for an hour a day everyone exercised and everyone ever meditated. So as Tony Robbins says success leaves clues, these billionaires are telling us you want to be successful, read more information is knowledge Applied Information is power. So my mentor W. Clement Stone said, it’s not enough to read, you have to assimilate it and apply it. And that’s really what I’ve tried to do with my six systems workbook is give people the information of how to apply it to their life. And I’ll just say this before we have, if you want to get a copy, you can go to all the standard places, you know, yes, I was gonna ask where to where to get more on. So amazon.com amazon.ca, Barnes and noble.com. But if you want to get a free one hour and a half masterclass, which is even deeper than what we went into here that I recorded. When the book first came out, for about 2500 people, but the replays available, you can go to the success principles workbook.com forward slash order, you’ll still end up ordering through amazon.com to wherever you want to go. But you’ll also get a couple of digital products we have for free and also you’ll get this masterclass that you can watch and replay many times if you want because repetition is the key to learning
Scott D Clary 56:16
under percent and just to reach out and get in touch with yourself. What’s your best social to consume more of outside of the book just Well
Jack Canfield 56:24
I would go to Jack Canfield calm. It’s my website. Everything’s there. You can also find me on Facebook and on
Scott D Clary 56:30
Twitter. You sent some stuff over, I can link it and yeah, that’s too. Yeah, sure. All right. That’s all I got. Thank you so much. I appreciate the chat. That was that was really good. I was really really, really fun. That’s all for today. Thanks again for joining me on another episode of the success story podcast. You can download or stream this podcast wherever podcasts are available, including iTunes, Spotify, Google, Stitcher, I heart, radio, and many others. You can also watch his podcasts on YouTube. If you haven’t already. Please subscribe and share this podcast with your friends, family, coworkers and peers. Please leave us a rating on iTunes takes about 30 seconds as it allows other people to find our podcast and lets our amazing guests reach even more people with their message. And remember any rating is fine as long as it contains five stars. I’m Scott Clary from the success story podcast signing off