Joe Foster, Founder & CEO of Reebok | How to Build an Iconic Brand

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About The Guest

Joe founded Reebok in 1958 with his late brother Jeff, following their family heritage back to 1895. Joe’s Grandfather, also Joseph W Foster, pioneered the spiked running shoe and famously made shoes of some of the world’s best athletes of the early 20th century.

Wearing (pumps) made by J W Foster & Sons Ltd, Harold Abrahams and Eric Liddell won Olympic Gold Medals in the 1928 Paris Olympics and were immortalized in the film ‘Chariots of Fire’.

With Reebok, Joe & Jeff followed in his grandfathers footsteps, creating footwear that led to Olympic, Commonwealth, European medals and World record-breaking performances and over time, became the globally recognized brand that we know and love today.

Talking Points

  • 00:00 – Joe’s Story.
  • 07:12 – Using influencers, before they were cool.
  • 20:07 – The origin of the name, Reebok.
  • 24:06 – The importance of moving forward and innovating.
  • 42:03 – Bringing Reebok to the USA.
  • 52:12 – Overnight success is never overnight.
  • 1:02:10 – You need to be dead-set on what you want to accomplish.
  • 1:10:09 – Advice for young entrepreneurs.

Show Links

Podcast & Newsletter Sponsors

1. Manly Bands — Bands For Men (25% Off)

2. Masterworks  — Learn To Invest In Fine Art

3. Hubspot Podcast Network

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What is the Success Story Podcast?

On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship.

The podcast is hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.

Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.








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