Kris Ruby, CEO of Ruby Media | Building an Agency, Mastering Social Media & Getting PR

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About The Guest

Kris Ruby is the CEO of Ruby Media Group, a public relations and social media agency. Kris Ruby is a frequent on air TV contributor and speaks on social media, tech trends and crisis communications. Kris is one of America’s pre-eminent social media experts and is a frequent on air contributor on FOX News, CNBC, Good Morning America, The Today Show and more.

Kris is at the epicenter of the social media marketing world and frequently speaks to associations leveraging social media to build a personal brand. She also presents social media workshops for CEO groups to empower business owners to utilize social tools for their networks.

Kris was honored by Columbia University’s Business School to lead a social media workshop for its alumni organization, and was chosen to speak on personal brand authenticity at Microsoft. Kris graduated from Boston University’s College of Communication with a major in Public Relations. Kris was chosen by the Business Council of Westchester as the youngest “40 Under 40″ Rising Stars. Kris is a columnist for The Observer and covers social media, public relations and tech trends.

Talking Points

  • 10:36 — What does a PR agency do for brands?
  • 13:07 — Figuring out what brands you want to work with.
  • 21:46 — Why we don’t value creators more.
  • 26:47 — Can you pay in exposure?
  • 35:01 — PR and success KPIs.
  • 43:14 — The importance of an ever evolving company story.
  • 52:32 — How to tell a good story.
  • 55:53 — The art of getting media coverage.

Show Links

  • https://www.instagram.com/krisruby/
  • https://twitter.com/sparklingruby
  • https://rubymediagroup.com
  • https://www.krisruby.com
  • https://www.medicalpracticepr.com

Podcast & Newsletter Sponsors

1. Shopify — All-In-One eCommerce Tools

https://shopify.com/successstory — Free 14 Day

2. Playbook — Grow Your Wealth

https://helloplaybook.com/scott

3. Get Abstract — Summarizes and Rates Thousands of Books

https://getab.li/success

4. Hubspot Podcast Network

https://hubspot.com/podcastnetwork

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What is the Success Story Podcast?

On this podcast, you’ll find interviews, Q&A, keynote presentations & conversations on sales, marketing, business, startups and entrepreneurship.

The podcast is hosted by entrepreneur, business executive, author, educator & speaker, Scott D. Clary.

Scott will discuss some of the lessons he’s learned over his own career, as well as have candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

Website: https://www.scottdclary.com

Podcast: https://www.successstorypodcast.com

YouTube: https://www.youtube.com/scottdclary

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LinkedIn: https://linkedin.com/in/scottdclary

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