Lisa Roth, Founder of Rockabye Baby | Defining a Category As An Intrapreneur | SSP Interview

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Lisa Roth wanted to be a ballerina. When that didn’t work out for her, she studied nutrition. Then she was hired by a record label called the CMH Label Group, to be their nutritionist. That was when she came up with an idea to produce lullaby renditions of popular songs by rock, pop, and hip-hop acts.

Now she’s the vice president and creative director of the CMH Label Group and brand manager and executive producer of Rockabye Baby. The label is putting out “Lullaby Renditions of Justin Timberlake” on August 18th. Oh, and I almost forgot to mention, Lisa’s brother is David Lee Roth of Van Halen.

Show Links

https://www.rockabyebabymusic.com/

SUCCESS STORY PODCAST

Stories worth telling.

On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.

He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.

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Machine Generated Transcript

SUMMARY KEYWORDS

people, cmh, brand, baby, business, canva, albums, thought, listening, music, career, success, find, podcast, baby shower gifts, years, lullaby, life, renditions, building

SPEAKERS

Scott, Scott D Clary, Lisa Roth

 

Scott D Clary  00:06

Welcome to the success story podcast. I’m your host, Scott Clary. On this podcast I have candid interviews with execs, celebrities, politicians and other notable figures, all who have achieved success through both wins and losses. To learn more about their life, their ideas and their insights, I sit down with leaders and mentors and unpack their story to help pass those lessons on to others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between. Without further ado, another episode of the success story podcast. Alright, thanks again for joining me. Today we are sitting down with Lisa Roth. Now Lisa is the executive producer of Rockabye. Baby now her career is extremely interesting. She was originally a nutritionist for 20 years with private practices in LA in New York. During this period, she began advising recording clients often going out on tour with them as well as executives at EMI records. Transitioning into television production for Discovery Channel and national Geo. She was asked to join the CMH team and begin working side by side with the owner David Earle, overseeing and being involved with everything from new business development and the creative to setting policies hiring administrative, but not only was she excelling at growing brands for cm H. She recognized a niche when she was looking for baby shower gifts and failing to find anything that would bring pleasure to both newborns. And parents don’t 2006 with cmhr Director Valerie ELO, she came up with the idea of Rockabye baby so she launched what is now a highly successful franchise that spawned close to 80 plus studio albums, packaged with lullaby versions of songs by artists ranging from The Beatles to Jay Z to Bob Marley to Metallica to Rihanna, to Adele Rockabye baby, which produces approximately eight albums annually has since earned critical praise from outlets, including the New York Times Entertainment Weekly NPR music, pitchfork, Los Angeles Times, and more. So thank you so much for joining me. It’s such an interesting entrepreneurial story, very excited to understand how this came to be. So you know, Lisa, welcome to the show, walk me through your story.

 

Lisa Roth  02:24

I would like to understand my story on Well, it’s been a circuitous journey. And I guess you know, what, I’m going to start with something kind of off the wall on my wall at work is a little sticky note that says you have no discernible skills to be working here. And that was told to me by our office manager at CMH label group, the first week I was there, and I asked her to repeat it. So I could write it down. And I’ve had that sticky note for 15 years now. And I kept it because it’s my life story. I don’t feel like I’ve ever had discernible skills to be working anywhere I’ve worked. I just my whole life. I’ve kind of shown up and put one foot in front of the other and have an uncanny ability to talk people into thinking I know what I’m doing. And then everything’s trial by fire. And I learn as I go. So my first career was a nutritionist. I grew up in a household with a surgeon, as a father who wanted nothing more than one of his three kids to be a doctor. And none of us kind of went that route. The closest that could come was nutrition because it was something that interested me. My father’s mother immigrated here through Ellis Island in the early 1900s. And with a high school education, and she was interested her whole life in what you put in your body. And that in conversations with her became very interesting to me. And so I became a nutritionist and for 20 years I had a practice. I wasn’t the nutritionist you’d go to to lose 10 pounds for your high school reunion. I was really more interested in what made people tick, why they made the choices they made teaching the importance of being present. The importance of personal insight. That’s what interested me after 20 years, I really wanted to do something different. I love documentaries, and I thought documentary style television would be a great place to learn. So I got a job as a segment producer for Discovery, network, programming, and National Geographic. And my very first show, I was given the pilot, mind you, I didn’t even know what a segment producer was a time. And for those of you who don’t know, the pilot is what determines if the entire series is going to be picked up. But I segment produced for a health show for discovery. Luckily, it didn’t get picked up. And I did that for five years. After five years, I realized it was not what I wanted to be doing. I met a gentleman named David Hurley, who owns an independent label in Los Angeles called CMH label group. And we have mutual friends. And he invited me to come talk to his company about nutrition. And I thought, well, that’s a very cool boss to provide something like that to his staff. And I did several. I led several talks, and worked with some of the staff. And his business partner at the time said, I would like to hire you. There was no job description. No, nothing, just I think it would be great to have you on board. And I went on board, and I’ve been there 15 years. And now I’m sitting here with you.

 

Scott D Clary  07:08

Well, that’s, that’s a it’s one of those things where you you jump and then you learn to fly on though on the way down, I think for a lot of these things, but you’ve done it incredibly successfully. So I would love to know more about like your habits just as an individual because a lot of I think success insights and best practices that we can probably learn from you. But before we go into that I want to know more about about how you came to Rockabye. Baby, how does you know even though you’ve jumped into all these things before Rockabye baby in particular, I don’t think there’s a blueprint for that. I don’t think there’s anything else out there that you even could look to and say this is something I want to emulate. So how did how did that conceptualize how did that come to be?

 

Lisa Roth  07:56

Well, at the time, 15 years ago, there wasn’t at all. Now there are a lot of different baby brands out there that are similar, I guess. Well, the first week I was working at the label was no job description. I went shopping for a baby shower gifts for a friend who loved music. And I thought, Well, this was going to be easy. I’ll just buy some baby music. And I was very disappointed in what was out there. There was nothing that I would be proud to hand my friend. nothing personal about what I saw out there. And I went back to work the next week and I said to the owner, I think we should get into the baby business. I would love to do something that has a little irony, a little humor, something like babies first Sex Pistols or baby first rock or baby’s first something. And he said, Well, you should talk to some people in the company. And I said I don’t know anybody’s name yet. And then I remember Okay, there are two people whose names I remember. They had a kind of the head of accounting oversaw the office and Valerie Aiello, who you mentioned who worked in the art department, and I shared with them that I wanted to do this cut too. We started to have creative meetings with David the owner, Valerie, myself and some other people. I shared what I wanted to do, and Valerie came up with lullaby renditions of I think, Led Zeppelin, it was green light Did Valerie became the executive producer for the first year, she then left the company and I took over. And what we all did is create a series that’s now an evergreen brand. popular around the world, we have over 100 albums of low buy renditions of every pop rock, hip hop, country, Latin artists. And as you mentioned, we release six to eight albums a year, we have over 100, over 100 billion streams. It’s just not something I expected. And what I love most about it is, I feel like we have created a bridge for adults, where hopefully we connect, who they’ve always been with who they’re becoming, as a parent, something nostalgic, and recognizable, and enjoyable that they can play for their babies, but they can also enjoy. And one last thing that I’m really proud of is I feel like we’re a baby product, a baby brand that men and dad enjoy and identify with.

 

Scott D Clary  11:35

And and when you first took this product to market, how did you because was there was no model to emulate. So how was the success? How were the distribution channels? Was it simpler than you thought it would be? Was it more difficult?

 

Lisa Roth  11:52

I’m curious about this? A good question because that was a little bit of a circuitous journey. So first and foremost, CMH label group is a record label that’s been around for over 45 years. And so we already had distribution channels. And we had relationships with the Walmart, and the best buys and all that. And initially, we utilize those contacts. And we you know, it’s what we did all day, every day. And it when we when we shared the idea and the recordings and the cover art, because we put a lot of thought and interest into every aspect of it. Because like I said, we’re first and foremost a record label. When we showed it to everyone, they loved it, because there was nothing out there like it. And the New York Times in their entertainment section did a huge article on this. And when it came out, it crashed our website, because people were like, Oh, that’s so cool. Who would think baby lullabies are cool, but we made it cool. So we knew we had something we had great response. And we put our product through the channels we always had for all those years. And it wasn’t doing great. And I said to the owner, David, I think we need to bring someone on because this is a great idea. Everybody loves it. But it’s not going as great as I feel like it could through the channels that we were used to using. So we found a marketing person, Brandy Kaplan, thank you, we love you, who told us to take it out of the big store channels to build relationships with boutiques and specialty stores around the country and let them help us build the recognition. And our sales department as the time went whole hog doing that. And we ended up in many, many boutiques and specialty stores all around the world actually, but we focused nationally initially. And it took off and it has sustained to this day. So the trucking true wasn’t right for this particular brand. And in fact, it became a brand again thanks Francy Caplin. It was our first brand we were a record label, we put out music, this we had to learn how to treat, like a product like a true brand. And then we were truly in the baby business, which, back then for people who know the music industry when the CD started to disappear, and digital downloading came along, and then eventually streaming, a lot of record labels were struggling, but we had one foot in music, and another solid foot in the baby industry, which is a wonderful industry to be in because babies are not a trend, they will always be there. And so it’s been an amazing opportunity for us. And we’ve had to learn how to handle break up a brand.

 

Scott D Clary  16:06

And I’m curious, as I’m doing research, the first three albums were Radiohead, Coldplay and Metallica. Why were those the first three?

 

Lisa Roth  16:17

Well, we wanted to establish ourselves as a series. So we release three at a time, so people would know it wasn’t just one album. And initially, the entire brand started as a rock brand. Because it had the most irony to it the most humor, just saying lullaby renditions of Metallica was fun and funny. And it’s a fun gift to give. But over time, I really wanted to expand the genres. I always say every genre has its rock stars, I have my favorite kinds of music. I wanted it to be broader. So now we include everything. But it originally started as rock. So that we had three releases initially, and they were all different rock genres.

 

Scott D Clary  17:18

And starting this type of business, did you have pushback from artists doing this?

 

Lisa Roth  17:25

No, we we actually know which is great. Every time we do an album, we picked the tracklist. And then we approached the publishers and or owners of each and every song and acquire a license. And the publisher slash owner of the songs earn a royalty. And so it’s a win win on both sides.

 

Scott D Clary  17:57

I see I see. And I just I guess I’m just I would have thought that there would have been because it was such a new industry, there would have been some apprehension towards reformatting the original songs from that version. But it’s it’s good. You know, I understand the winwin. At this point. I always I always find it interesting. When somebody brings a new product and market like all the things you’re saying, even taking it out of Walmart, I would have like heart palpitations, like taking a product out of Walmart. That’s, that’s a bold move, but very, you know, very well done. And now it’s like this is something that and I guess explain where where it is right now. Actually, that would help me a lot as well. And for people listening, how has it evolved over over the years?

 

Lisa Roth  18:44

Well, you mean, where is it available? Where does it stand now?

 

Scott D Clary  18:49

Where does it stand now as a as a brand? So now you mentioned it started off and became its own brand, and it was CMHS record. But now you know, now you’re in the baby business. So is this something that has sort of taken taken its own? Or are you like the one who’s leading the charge? Are you this sort of like the founder, or is it still sheltered under the CMH brand? And it’s sort of a secondary secondary group under that,

 

Lisa Roth  19:13

right, it’s, it’s under it’s an imprint under the umbrella CMH label group EMH pro group is the parent company, the umbrella under which we have different imprints. Rockabye baby is one of them. Gotcha. I am the brand manager and executive producer for Rockabye baby and I’m also the Vice President of CMH label group. So I get to have my hands in a lot of things but Rockabye baby itself is our most successful brands right now. And and it goes by Rockabye baby. People can find it that way. It doesn’t go CMH label group. And it’s still funny enough, we still sell CDs, people still want to buy CDs, I think we’re probably doing a little better than a lot of labels or companies in that area to this day, because it’s nice to give a physical gifts. And they’re really cute our covers and the things inside the CDs. But most of our business is streaming now, like most music and and you can find us wherever you stream music, Amazon, Spotify, Apple Music, and

 

Scott D Clary  20:46

send me some links and I’ll put them in, I’ll put them in the show notes as well, because I think people if they if they haven’t been exposed to this yet, they want to go check out where they can listen to some of this stuff. Because I think that’s if you don’t know it, it’s gonna be a little bit of an eye opener for you. If you’re if you’re younger, if you’re having kids like this is such a cool present is such a cool novel thing. And I wasn’t aware of I don’t have kids yet. So I’m not in this target market. But very, very interesting story.

 

Lisa Roth  21:13

Something I hear from adults all the time that they listen to it, in the car that they use it in yoga that they study to it. I heard from a very big muskie Moskin the music industry a well known name, who called me and told me he plays it at his dinner parties in the background. So there’s, it’s okay, we won’t tell if you’re an adult and you listen to it to

 

Scott D Clary  21:52

now, as somebody who’s built up this brand, given given the state of the industry, where streaming is probably going to become even more more of a target market for people to to really doubled down on especially because we’re hurting for live performances right now. Given COVID Where do you want to take the brand? What do you want to do next with it? What’s your vision in five or 10 years, I just want to take a moment to pause and thank the sponsor of today’s episode Canva very excited when Canva approached me because I’ve been using Canva for all my graphic design needs for years. And they have never sponsored me before. So I’m very excited to champion a brand that I personally believe in support and I use now if you don’t know what Canva is. Canva is the online platform that makes graphic design, designing anything really easy for you and your team. They have pre loaded templates all professionally made all very high quality. If you have an idea and you do not know how to bring it to life on your social media on your website and your marketing collateral. This is one of the hardest things for an entrepreneur to do. Canva pro makes this so simple. You do not have to be a designer, you do not have to be an artist or anything like that. It is a tool that allows you to create beautiful pieces of content and work with a drag and drop editor. It’s simple for anybody to use, you can collaborate with teams No experience necessary. This is what you use to make stunning social media posts marketing material, it has video components. Honestly with Canva pro it takes the headache out of creating design Canva Pro includes 75 million premium ingredients, including Premium Stock photos that you usually have to pay hundreds of dollars for illustrations, videos, audio, anything you can need to literally design anything it has in one spot and one app it truly democratizes design. Now why I’m so excited about this sponsorship is that they gave me a unique code for everybody’s listening to us. So if you want to test out Canva if you want to test out all of the incredible features for design, remember I said images audio video, they have ability to include team features, brand kits, background removers, resizing different objects with a click of a button. All of it is seamless, super user friendly, extremely intuitive. If you want to start using it today go to canva.me backslash Scott there giving everybody’s listening a special deal 45 days free, pro Canva you cannot get this deal by going on their website so go to canva.me backslash Scott you will get a Canva pro account for 45 days you can try out as many features as you want. You can make a ton of content canva.me backslash Scott see why design is no longer scary. You will never look at design the same way again after you try it. Trust me on this one canva.me backslash Scott?

 

Lisa Roth  25:01

Well, we’re working on some things now which are not far enough along to talk about, but exciting stuff I would love. Oh, a few things. I would love a partnership like an unexpected partnership in the same way. It’s unexpected to hear lullaby renditions of Metallica, I would love a partnership that has irony to it. So maybe another brand that more for adults, mature brands somehow partner that way, I think it would be funny and great. And I have some ideas in my head, I would love to see our music and oriented Meishan grow. Maybe with an animated network or programming, television programming, that kind of thing. It’s something we’ve been in talks about, I’ve been approached by publishers over the years, I would love to figure out a way to do something in children’s books. Yeah, a lot of there’s a lot that can be done,

 

Scott D Clary  26:20

really just set the precedent for what what a kid’s item, or a baby item can be, it seems like, you know, I’m sure some of the ideas that you’re thinking through, are in line with this brand that a baby item doesn’t have to be. So such a traditional type of baby item. And I don’t want to put words into your mouth. But I really do feel like there’s something to be said for building a whole community around gifts and items that are fun for and suitable for kids. But still have that nostalgic feel from people that you know, grew up their whole lives with these, you know, these artists, these these songs and, and whatnot. Now, I really I have a couple questions from you as a professional over your career, and some lessons learned. But before I go into those, I just wanted to you know, is there. Is there anything that I don’t know about? About Rockabye? Baby that I should have asked that you wanted to speak about?

 

Lisa Roth  27:16

No, I think I think you’ve touched on it all. There’s Yeah. And if I see something I’ll interject.

 

Scott D Clary  27:26

Good. I love it. Now, you’ve been highly successful in building this out. What has been one of the largest challenges that you’ve had to overcome in your career? And how did you overcome it?

 

Lisa Roth  27:41

Which career?

 

Scott D Clary  27:43

Did let’s let’s stick with I guess that’s a really good question. I will let’s stick with what you’re working on. Now, just because I say this is probably the most success you’ve had in your career. Maybe you maybe you’d argue maybe you maybe the huge nutritionist, you know, with all the facilities in LA in New York, maybe that was something you’d rather touch on something that was you know, a lesson or an insight that you think people could learn from?

 

Lisa Roth  28:07

Yeah, I you know, I guess you have to figure out what success means. I feel like just across the board in my life, I’ve had to kind of overcome my own insecurities, the voices in my head, the imposter syndrome. Whenever you have any success, sometimes people like me are going, Oh, I don’t belong here. How did this happen, I’m going to be discovered, having to overcome that and learning how to overcome that and also just realizing that there are different types of skill sets. That just because what you see and deem as successful and great skills might not be what you have, but work but you do have something that can be developed for me. You know, like I said, I showed up in life, put one foot in front of the other and bumped into saying I I feel like my greatest skill set is something that’s now being appreciated in business, but it wasn’t most of my career. And that that soft skills I’m I’m very good. I call myself the OG aside eyes. Because even as a little girl, I used to watch people out of the side of my eyes, so they could see me and my mother would always go stop looking at people that way. But I was always watching listening, critiquing vibing and those matured into A set of soft skills that I was able to use throughout my career. That’s how I kind of talked my way into various career moves. Because I could read a room, I could see what wasn’t being said, I could hear what wasn’t being said I knew how to fill in the blanks. And I use them. I’m thinking right now there’s, there’s a quote, I heard on a podcast. I was listening to an interview with a Stanford professor named Tina Seelig. And she was talking about a big poster outside her office that read, entrepreneurs do much more than imaginable with much less than seems possible. And I thought, That’s interesting, because I never thought of myself as an entrepreneur. I think, Bill Gates as an entrepreneur, people who start others huge corporations, I thought, well, that sounds a little bit like something I’ve done my whole life. And then she went on to say that it’s not about building businesses, entrepreneurship, it’s about leveraging assets. And I went, Ah, so assets could be anything from a lot of money you can invest into building a business, or an asset could be a personality trait, or a set of personality traits, which is really the only thing I feel like I have. And I have, unbeknownst to myself, been leveraging those assets my whole life. And that’s kind of what’s gotten me to where I am. I don’t know if that answered your question. Or if you got as lost as I did, but

 

Scott D Clary  32:10

no, um, well, the question was, was actually much shallower than your answer. So I actually really appreciate that you went that deep, because the question was more like, a single circumstance where you overcame something in your career, but you just brought in a whole bunch of other things, I think are way more valuable than what I asked. So you’re just making me look good. That’s it. That was really, that’s really important. And I really liked how you worded that. And it’s a, I was thinking, as you were mentioning,

 

Scott  32:45

first of all, what an entrepreneur is. But just second of all that definition of leveraging assets, and then going like that deeper point of like, assets are not always tangible things. And it’s just, it’s a, it’s a very, it’s a very good point to reinforce and think on. Because a lot of times when people listen to podcasts and or wherever they consume their media, it doesn’t really matter. And you’re and you’re listening to all these incredible entrepreneurs, by the traditional definition. If you’re working in a company, sometimes you don’t think that applies to you. The skill sets the ambition, the grit, the drive, the passion, whatever it may be, you just think, Oh, well, I have a job, right? I have this, like, you know, I have this list of things that I’m supposed to do, I have my goals, and I have my metrics that I have to hit. But I think that couldn’t be further from the truth. And I try and enforce that. But you’ve just you know, you’re, you’re a living example of what you can do. When not only do you have a little bit of, of working with the right company, because you have to align with somebody who sort of sees the same vision as you. But you also leverage what you have, you have the skills, you have the asset, you have the creative, you have the mind to not only just go into a role, but you just built out a business within the business, which is arguably more successful than the business that hired you. I don’t think many people can say that.

 

Lisa Roth  34:08

That’s interesting. You’re talking in layers now, which is my language. It’s very interesting. You know, truth be told, surprise, surprise. My passion was never lullaby music. Never in a million years did I think I’d be in the baby business. This was not my goal. But you know, and it was the first time I ever really have worked for a company. So that was a whole other thing, but yeah, what? So, you know, here I am in a company running, helping to run a baby brand, an area I knew nothing about, but I find passion within that. For me, my passion is this inter, like, connecting with people listening, watching, picking up all the noise that no one else can hear and figuring out where something needs to happen because I feel it needs to happen. And, you know, those are weird things to say to a business. No, no, my gut instinct is, this area of the company is struggling or no, my I feel that if we change that cover art, people are going to like it more or so, you know, for me, it’s not about the actual subject of the product, it’s finding the areas in the business that I have a passion for. And that, that the people the human part, as well as being able to exercise my innate abilities, which, to me that success, not how big the brand is, or anything, because you’re talking to someone who is still seeking her passion. I am a searcher. I am not one of those people at 10 years old, who knew what I wanted to do. Yet here, I found an aspect of my self that I can offer that that excites me, if that makes sense.

 

Scott D Clary  36:32

It makes a lot of sense. I think that also what I’m seeing is, as you’ve progressed in your own career, you’d become extremely self aware of, of what you what you’re capable of, and what you’re good at, and perhaps what you’re not good at. And I think that that’s something in and of itself is very impressive, because I think it’s all something that people really miss the mark on and have a tough time tapping into that self awareness. I would ask, do you have advice for somebody who is resonating with this conversation? They’re like, Yes, I wish I was that passionate about my job, but I just interviewed for jobs. And I take the job that pays the most that, you know, they accept what skill sets I have, what hard skill sets, I have not soft skill sets? How do I reframe? How do I know what will enable my passion? How do I at least look and see what would make me happy to the point where I can do something as incredible as what you’ve done with CMH? How do you do that?

 

Lisa Roth  37:37

Well, let me start by saying I took this job because I needed a job. I didn’t take this done never had any desire to be in the music industry, I can’t carry a tune to save my life. I’m very familiar with the music industry, I live around the music industry, I took the job because I needed a job. So there’s nothing wrong with that. And you know what, sometimes you take a job because you have hard skills that you can utilize people will pay you for them. And, and there and that is perfectly I would say to you take some time and outside of work, and whether it be you know, studying something, maybe it’s therapy, maybe you go on YouTube, maybe you do something to find your passion if you don’t have it already, and make that your secondary job. The you don’t have to have both in one package. So I would say that I would also once you get your job like myself, I’m someone that has to have something in her work. That means something I can’t breathe if there’s no meaning. So, you know, like for me, it’s the human people aspect of it. I I love to get to the bottom line truth of any issue, any person, any problem. I like to question and dig and excavate. And my position at CMH label group allows me to do that. So it sustains me. But I’m still looking for my creative major passion. So I do that outside of work. Again, you don’t have to have both in one place. But while you’re There look, see what? What is it that resonates for you as a person? What are the things that excite you, and then see if you can find a little niche or hole or something where you are at work that will accommodate that.

 

Scott D Clary  40:19

That’s good advice. It’s very good advice. Thank you. I appreciate that a lot. I it resonates with me too. And I hope it resonates with others, because I really do believe that a lot of people don’t have that perspective when they just go into a job, right. Too Young anyways, I feel like we could really go deep into this. But I do have other questions I want to ask, where do you go? And this is a little bit of a lighter one. So I apologize. But I still I think you have some valuable insight? Where do you go to stay on top of things and to learn and to and to, you know, stay in touch with? What’s happening in your world in your career?

 

Lisa Roth  40:57

Oh, such a good question. I was just thinking about this. This morning, I was talking to someone emailing someone who didn’t know a reference I made. And it was had to do with pop culture. And I thought to myself, in this day and age, people have a responsibility to have some insight into what’s going on in pop culture, because pop culture informs everything, from the art, to politic to everything. And I feel like I have a personal responsibility to kind of keep my fingers on what’s going on out there. So I make it even when I don’t want to sometimes I make it my responsibility to watch television, watch Netflix, read the various online news, fake news feeds, I look at Twitter, even though I don’t have my own account, I look on Instagrams, all of those things. I just try and stay on top of what’s happening in the world, in the arts, in politics. I use, I use the media, social media, YouTube, television, film, all of those things. And then I work at a record label. So I and I helped produce all the albums. So I’m literally deconstructing and putting back together artists music, and if I had never heard of them, believe me, by the time we’re done with an album, I understand both artists and their art form very intimately. And I work with a lot of music kind of tours, a lot of people who are just music lovers, and they love all kinds of music. And they’re all ages, most of them younger than me. And so I’m introduced daily to new music or reintroduced to music. So, in in my area, where I work in the music industry, I just naturally am being fed daily.

 

Scott D Clary  43:37

Very good. Um, and the people that have been the most influential in your life and career Who are they and why?

 

Lisa Roth  43:46

Oh, God.

 

Scott D Clary  43:49

And it has to be a finite list. I’m sure there’s lots that ones that really stand out.

 

Lisa Roth  43:54

Oh my gosh. Yeah. Well, the first thing I thought of are we all the most influenced by our family of origin, good or bad. And in between, I would say my family of origin that means mother father siblings, family dynamic in wonderful ways and in very difficult ways. I feel like they are and everything that occurred coming of age. They are the foundation of my fabric. They are the foundation of who I am and who you see now. Without a lot of work in between. On my everyone,

 

Scott D Clary  44:44

everyone has that though. Everyone has that? Yeah.

 

Lisa Roth  44:48

Yeah. What I say family of origin. Good.

 

Scott D Clary  44:55

What would be a lesson that you would tell your younger self

 

Lisa Roth  45:03

and makes me emotional. Probably the things that I’ve said to you, okay? I think my, my, my mantra is show up, put one front, one foot in front of the other, and interesting things will happen, just show up. There’s so much time in my life where I didn’t feel like I had the spirit to do much more than that. But in retrospect, looking back all these years, many, many, many summers, I’ve been on this earth many decades, looking back, just showing up and put one foot in front of the other. Interesting things have happened. And sometimes that’s all it takes. So I was saying to myself, relax, show up, put one foot in front of the other.

 

Scott D Clary  46:08

What would be one thing that you would suggest we could all do to make the world a slightly better place?

 

Lisa Roth  46:18

Today, that is a deep, deep question.

 

Scott D Clary  46:23

That’s why I’m asking it because today, I think we’re at the at a boiling point.

 

Lisa Roth  46:30

In society, yeah, we’re at a very difficult, upsetting, incredibly emotion packed time, which is heartbreaking and amazing, all at once. Because it’s, I feel like we’re at the pinnacle of a perfect storm. And this is an opportunity, again, to make enormous foundational change, and we can’t screw it up. I mean, when you asked me that, the first thing that popped in my head was empathy. To approach people with empathy, I know there are plenty of people in my life. And there are times that work, and people in family, whatever, whoever you’re talking about, where you you’re unhappy with them, or you’re angry at them, or you’re afraid of them, or you don’t like them. And I always find if I can just reframe, and insert empathy into the picture, try and understand the, the core of where that attitude they’re displaying comes from, or the, the personality traits that turns you off, or the choices they’re making. You don’t have to have experience with a experience, but you can try and understand the emotion in their feelings. And for me, it creates a little breathing room, a little space, always, to kind of calm down myself, and allow myself to think clearer and what the next thing is that’s going to come out of my mouth. What’s the most humanistic action I could take right this minute, in the midst of all this stuff that’s going on, whether it’s between myself and another person or just looking at the state of our world. So I would say empathy and, and challenging yourself taking action. Doing something every day, some little thing. Don’t just be a cheerleader. Absolutely no room for that. Now, is it important to advocate show up, make a phone call, have conversations with people do something, please do something?

 

Scott D Clary  49:16

Very good. Very good answer. And last last question before I get some socials and websites where people can go check out more. You’ve kind of answered this, but I want you to answer it one more time. What does success mean for you?

 

Lisa Roth  49:37

Oh, you know, I think personal insight and self acceptance is success. But that’s because you’re asking me, that’s just a very personal answer. That is something I’ve aspired to and have worked very hard to achieve and still do on a daily basis. self acceptance. And yeah, those are those are the things for this individual. Good.

 

Scott D Clary  50:15

I like that a lot. And then of course most important Where do people go check out more? For yourself? For CMH Rockabye. Baby, what are the what are the outlets people should go check out?

 

Lisa Roth  50:27

You know, one really easy location is our website RockABye Baby music.com. And you can see our entire catalog. You can also find all our socials on there. You can again, see our CDs, some merchandise. You can also go wherever music is streamed, Amazon, Spotify, Apple and many other platforms.

 

Scott D Clary  51:00

That’s all for today. Thanks again for joining me on another episode of the success story podcast. You can download or stream this podcast wherever podcasts are available, including iTunes, Spotify, Google, Stitcher, I heart, radio, and many others. You can also watch his podcasts on YouTube. If you haven’t already. Please subscribe and share this podcast with your friends, family, coworkers and peers. Please leave us a rating on iTunes takes about 30 seconds as it allows other people to find our podcast and lets our amazing guests reach even more people with their message. And remember any rating is fine as long as it contains five stars. I’m Scott Clary from the success story podcast signing off

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