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Hrabren Bankov aka. Marketing Harry has only ever known entrepreneurship, starting his first digital marketing / social agency right out of school, and growing it to 7 figures, and quickly landing brand name, international clients.
This was before Harry applied everything he was doing for his clients, to his own brand. Quickly rising through the ranks of Instagram business influencers, garnering a following of over 125k followers in one year, there is no other business account that has ever grown as fast as Marketing Harry’s account in the B2B niche.
Harry is a marketing genius, and one of the most prolific, impactful and successful marketers currently operating in the space. His strategy is replicable, and sound — which he’s shown through his growth of a highly competitive b2b niche, with social, graphic and informative content.
If you are in the B2B space and struggling with content creation, if you’re just getting started on Instagram, or if you generally just want to listen to a brilliant marketing mind, this will be an episode for you. Harry currently is growing his agency entirely through word of mouth, with zero need for any sales, or marketing of his own, his agency is still growing exponentially, year over year.
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00:00 — Marketing Harry, Instagram Marketing Specialist
03:30 — The importance of tribe & community.
04:24 — Harry’s entrepreneurial story.
15:10 — Secret to Instagram success.
21:13 — How to properly ‘teach’ on social.
26:13 — Optimizing your Instagram strategy.
28:46 — How to measure your performance and know if everything is working
34:28 — Advice for entrepreneurs.
SUCCESS STORY PODCAST
Stories worth telling.
On the Success Story podcast, Scott has candid interviews with execs, celebrities, notable figures and politicians. All who have achieved success through both wins and losses, to learn more about their life, their ideas and insights.
He sits down with leaders and mentors and unpacks their story to help pass those lessons onto others through both experiences and tactical strategy for business professionals, entrepreneurs and everyone in between.
Machine Generated Transcript
Instagram, business, people, agency, content, marketing, brave, profile, built, optimizing, b2b, businesses, algorithm, posts, create, utilizing, single, elements, brand, social media
Scott, Scott D Clary, Marketing Harry
Scott D Clary 00:06
All right, thanks again for joining me today I’m very excited to be sitting down with Robin bank of better known as marketing Harry. He is a social media marketer with a unique and bold approach leveraging your social media to build an audience to build a fan base to build a tribe. I’m going to let Harry speak about why he’s chosen his name, but a little bit of background, he has built out an enormous Instagram following he runs a marketing agency. And it’s not your typical Instagram following he focuses on the b2b Business to Business Content niche, which is extremely hard to create effective content that’s engaging on on an image first platform like Instagram he’s gone from, and he’ll probably correct my numbers, but zero to over 100,000 followers on Instagram, starting about 10 months ago, which is extremely impressive considering how mature Instagram is the platform, and how hard it is and difficult it is for people to grow on. So I’m going to let Harry speak about first of all, you know, his background, his career, moving into working and building his own agency, I’m gonna let him speak about his Instagram success, his formula for success, how he combines different elements of psychology, creative to really create something that is sort of leading the way in terms of b to be Instagram marketing, and not just Instagram marketing, just b2b marketing in general. So, Harry, thanks for joining me, I really appreciate you taking the time and sort of dissecting, you know, your career and your strategy.
Marketing Harry 01:43
Thank you so much. It is truly a pleasure speaking to like minded individuals, some more topics which I am passionate about. And on the topic of passions, my biggest passion in life is being brave enough to stand out from the competition. And this has actually been the key to my regrowth to swap. Yes, in the beginning, you go through a process of iterations, failures, finding what your brand stands for. But as soon as you get over that period, then it is incredibly important to be brave enough to get off your high horse and get off any masks that you might be wearing, and show your true self. People like calling this authentic. I like going kid being brave. And this a huge reason for why I chose my name is actually my real name, which literally translated in Bulgarian means bravery. Pribram means bravery. And I have utilized this personal capability of mine, and amplified in every single element of my social media presence. The points such as my visual identity, the red colors are used, the textures that they use, the imagery that they use, which is quite provocative, and my tone of voice as well. So I have been optimizing everything from the beginning, in order to cater to my bigger vision. And towards a portion of my full wing, which right now is called the brave ones has found this valuable, they have resonated with my point of view, and based on that I have been able to grow exponentially, you actually completely nailed my numbers. I grew from zero to 100,000 followers in less than 10 months. And keep in mind this is keeping an engagement rate which is well above average, both in terms of likes and overall metrics such as sales and shares.
Scott D Clary 03:39
Okay, so this is you touched on a lot of stuff and this is like a marketer’s dream because you spoke on, you spoke on building a tribe, a community, you spoke on authenticity, you spoke on having that vision and everything you’re doing basically built from the you said, vulgarian. Yeah, translation of your name, is driving everything down to the tone in your messaging to the colors, I’m assuming even like the font styles, like it’s all you have this you have this image of mine. This is impressive. Very, very impressive. I didn’t know that it went this deep, but I’m glad it does, because we’re gonna get into in a second. So before we go into that, that’s a lot to unpack. Okay, your career right now. You have your agency, what’s what’s the name of your agency?
Marketing Harry 04:24
Great marketing, great marketing, but there is overlapping candidate pain
Scott D Clary 04:27
that this Yeah. Okay. So what did you do before your agency that led you to where you are now?
Marketing Harry 04:34
Great question. So my backstory is that ever since I was a young child child grew up in a family of entrepreneurs who have all kinds of businesses, most of them offline because it was over 15 years ago. And what I saw was that my parents just like me, they got bored from certain business quite quickly. So they built a certain business. In the building phase. It was all fun and games. It was quite exciting for them. But as soon as it started scaling, they lost interest and they started pursuing something gaps. And because this is something that I saw growing up, I turned out the same way. From the age of 10 years old, they began hustling in different entrepreneurial ventures, I started from 10. Developing, this was my first passion, I created a couple of websites. And then I got bored. I began working in different mediums, such as marketing, learning about branding. And keep in mind, I was 11. At the time, I created mock up projects, and every single thing that caught my attention, including e commerce, and including some more traditional business routes, just watched the to me. And then something clicked, I was at the startup events in which you had 72 hours to pray to start from zero. And in that short period of time, or more started, all startup owners know, you have to fill out as many roles as possible. So I went from first idea generation building the product through marketing and visualizing the product. And I fell in love in marketing, because I have the ability to touch points with a whole wide range of different businesses. So for example, right now I can help personal brands go on social media, I can also help b2b brands trying to for example, so their software, and this diversify a diversification of my clients enables me to stay in burst and find even new ways to dominate the social media playground because I am constantly finding new ways new clients, new industries in which I can try. So this has been my journey. At 17, I formed my agency of 19. I began working with you inset Fairmont Cambridge coaching. And right now, and I actually turn 21 tomorrow. That’s why we have to reschedule.
Scott D Clary 06:56
I didn’t realize you were so young man. That’s incredible. So this way, you’re like entrepreneur, or like, basically, since you were like 10 years old, you’ve never, you never did that route where you went into a company, and then you pivoted or you just fill in at 17, you started an agency.
Marketing Harry 07:16
Yeah, actually, before that I started working with as I began, a startup, actually, with my friends not failed miserably. small startups fail. I worked for a short period of time, as an intern, again, I then went to a partner position in that digital marketing agency. But I got bored. I wanted to create something meaningful for myself. And that’s why not 17 I began my social media agency career, I created my first agency, of course, it felt miserably at first, I was just able to scrape a few clients locally at the time. And currently, I’m working with experts from almost every field imaginable in almost every single continent. In the world, six out of seven. Unfortunately, right now, you can sell anything to penguins in Antarctica. So that is the only continent that I’m not on.
Scott D Clary 08:14
When when when penguins get instagram, then I’m sure you’ll be right there. Because you’re obviously you’re doing something right. But you’ve been doing that. So starting at 17. You’ve been doing this now. So you’ve been doing this in 17. So what’s that 89. So five years now, give or take. And, you know, it’s obviously difficult to start. But now I see your progress and the strategy that you’ve built out for yourself to be exponentially better than I would say like 95 99% of agencies, like there’s not a lot of agencies that really walk the walk. There’s not a lot of agencies, social media agencies that can build out their own audience than their own community, they generally just fall into this really low bar, like the the, the barrier to entry for b2b social content is just so low. And they sort of just fill that gap inviting, like a maybe a slightly different perspective on b2b, social content. b2b content in general is just I find horrible for most people. For most big brands, they don’t do it well, right. They’re like, this this boring, they’re posting links, they have this monotone voice. Yes, they have. They have a really recognizable brand. But they’re not doing anything innovative. They’re not stirring emotion. I think people are afraid to do too much outside of what is considered to be a b2b Norm and in social media. So you’ve done this for yourself sort of self taught, right? In theory. Exactly. Yeah. How did you learn how to do better than agencies that have CEOs that have been doing it for 2030 years? How did you learn how to do this so well?
Marketing Harry 09:59
Yeah. So I actually have a couple of different backgrounds. Of course, I talked about my childhood, my entrepreneurial parents, which contributed a huge margin to who I am as a person right now. But I actually have a bachelor’s degree in computer science as well, which I took for two years since that before. And I am quite intrigued by Kim Upsee. Coach. So I’ve been utilizing every single source of my background as an inspiration and combining it into something which stands out for me, which is data, close human psychology, G and user behavior into something which enables you to basically take something which, as you mentioned, is quite boring, understand the roots of it. And based on that translated into language, which stands out from the competition. So for me, the biggest thing has been, because I am so young. And because no one has any expectations of me, it is quite easy for me to think outside of the box. And at the same time, I do believe that most businesses get everything broke, when they are in the business and the building stages the initial stages of their business. Most businesses succeed because the owners are so passionate. And this is something which I have seen in my childhood. Most the businesses of my parents succeeded because people on clients were able to form personal connections with my parents. And most businesses nowadays have really enthusiastic founders. So for example, Facebook is an example of that Mark Zuckerberg had a passion about what he was doing. And with time, he was able to scale that passion in a business which make sense in terms of economics. But you have to be able to find first a founder, which is passionate about what he is doing. And then if you are able to translate his language and plays that at the front of the front of your brand, then you’re going to be succeeding. And right now most brands are really scared of that. Only a couple of brands such as let’s say, Amazon, Tesla, and Facebook are utilizing this principle, Steve Jobs was one of the iconic founders as well with APL, but since his passing, Capel has lost its touch in that regard. So I do believe that most businesses have everything backwards, they start with the key to their success, which is that their founder, or the person of the founder, the human communication, which most people are seeking their motion estimation, and then they add different business elements, suffocating that human emotion, which people are a lot more likely to connect with. Whereas the winning formula is actually reverse, you start with something which is a business foundation. So making sure you have, for example, the right business model, making sure that your idea is scalable. And then you add the personal touch of the founder, or of the whole company culture, which you can amplify and people can connect with. And I do believe that this is the winning formula on social media. Because at the end of the day, social media is all about being social.
Scott D Clary 13:09
And I think that obviously, you’re doing that well on Instagram, and I’m going to ask a question about Instagram in a second. But everything you mentioned, makes sense in theory, and you have seen some businesses like I’ve mentioned, not many, I think you’ll agree with me not many are doing it right. But some businesses do it well. Like if you look at, for example, morning brew on Twitter, or even fast on Twitter, they’re they’re killing it right now. H refs is doing very well on on YouTube. They provide like a lot of educational content. I was looking at even like blogs, like certain blogs, like HubSpot has a blog, like macro bears, putting out all this educational content. So you do see some examples of people that are living what you’ve, you’ve said in their content on different social platforms, but not many on Instagram. Instagram seems to be the one thing that nobody could really get right and b2b. So why did you go into it? Why didn’t you just try and replicate on another platform and just kill it on Twitter or YouTube?
Marketing Harry 14:10
Yeah, this has to do again, with my ability to merge different fields. So I have a passion of designing. That is why I went into front end development in the beginning of my career. And I also have a passion for teaching and Instagram makes the most sense in terms of the content format. So I am utilizing parcels which are basically 10 single images combined into a whole whole full story. And I am making sure that they are appealing to the type of user which is on Instagram, which in most cases is seeking something visually appealing as well. So Instagram made sure that I made sure with Instagram that I’m combining my passions, visual and data driven approaches. And at the same time, it will be a huge mistake not to mention that I also noticed a trend with those courses. Chris doe and Misko. So they geese are craters, which started the dorsal trend, Michael Janda as well. So I noticed the exponential growth and results that they are seeking. And I was one of the first to actually implement this successfully again. So I’m probably with two or even wave three of the this great counsel trend on Instagram, which is working fabulously upon ourselves.
Scott D Clary 15:32
Yes, I think I think you’ve nailed it. There are some big names that have that have definitely sort of set set the bar for Instagram content, I would actually I would include you as one of those. You know, you’re very humble saying your wave three. But you’re right. There are some other large names that are doing it quite well. But you’re also you’re also doing it. Like, you know, before we were talking before we started recording, you said you’re also doing it on LinkedIn. So yeah. It’s not just it’s not just Instagram, you’re finding a way to visually represent business content. So visually representing business content is great. And in a carousel format, like you mentioned, it’s obviously working well. But there’s other components that you mentioned, when you were first starting talk about bravery, your brand, your vision. So what what are the ingredients? So it’s not just putting images because I see a lot of carousels now, that actually don’t do quite well. And Chris is definitely leading the way. So definitely, when he puts something out people like that. And if you know people are listening at the Chris doe, is one of the people that Harry just referred to, he sort of started putting these out on Instagram. So he has some momentum when he puts something on his page. It’s designed well, but he already has a great audience. There’s a lot of people out there trying to build out audiences with carousels, even myself included, I try and put together my own. They don’t have the same reaches as you. I haven’t built up my audience with carousels. So I’m still trying to figure out what works best for me. But for you, you sort of figured out this formula, or these ingredients that work that have brought you from zero to 100k. I’m sure a lot of other people started 10 months ago as well don’t have 100,000 followers. So what are those ingredients that you figured out?
Marketing Harry 17:16
Yeah.So one of the main things which I knew from the beginning is key on standing out on any social media platform and actually dominating it is finding your unique positioning. And something which obviously began since the beginning, was trying to find ways to fill that gap in my marketplace. So I was third in competition. And at the same time, I was studying user behavior on Instagram, how I was doing it, while quite simply going on hashtags going on my competitors pages, for example, Chris doe, studying what their audience is commenting on what they are not seeing.
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Marketing Harry 20:18
most frequently. And then based on that, I was able to draw certain trends and certain structures, which I can then reapply, replicate in my content. And because I was doing this for five time creators and their audiences simultaneously, I was able to draw inspiration from a lot of different sources, and then combine it into something which is unique in its own. So this is probably the second method, which you can utilize to stand out on any social media platform indentify, five to 10 influencers, which are already doing well find their trending posts, see what their audience is not think about those posts, and start reap application in your content strategy. And I will say that method one is what we discussed in the beginning, being mindful enough to notice what is either your biggest strength or biggest weakness. For me, my one of my biggest strengths has been my mentality of being brave, which comes from my name, and then amplifying it. So I use both method one on my to to to stand out from the competition, which has been one of the fundamental lessons for me on social media, because unless you find a way to stand out, you’re going to plant in and become a noise.
Scott D Clary 21:42
And when you when you when you stand out one one thing that you mentioned, again, previous to this was not just standing out, but over teaching. So out teaching, rather, the competition. So how do you out teach the competition, when you can only put so much content into a poster carousel? Now? How do you choose what’s relevant and what’s not.
Marketing Harry 22:08
So I created several different mental models for myself, which I fall with every single piece of content, not only ourselves, but for example, my email newsletters or my LinkedIn, posts, articles, my YouTube videos, every single piece of content, which I put across my different mediums is optimized for G’s mental models, one of these mental models is making sure that at the end of this content piece, people have something applicable to try out. And the lightbulb moment for me was when one of my comments, and that’s why I absolutely preach connection with your community. Because most of the time, people have the vision, which you don’t have because they are working from a different angle. And one of my comments actually mentioned that, I want to try this right now. So if your content is driving people to want to try something immediately, so it is not practical, it’s not implementable, then you have a right type of content. That is how you out teach your competition, it doesn’t have to be a step by step process. Like for example, if you notice in our conversation, previously, I gave a step by step process on how to study your competition. So this is one form of practicality. But you can also change the mindset of your users. So you can do this with something which is more of an inspirational, not as educational piece of content. So it’s different ways. But the one thing they have in common is that you need to leave your audience with some think simple and tangible that they can follow that way. No one else can take away the value you just gave, because people are already starting to implement what you’re saying, when they see that it works. They’re building even more positive feelings about you.
Scott D Clary 24:08
I like that I’ve just I liked the way that you phrased out teach. And I wanted to understand what that meant. And that makes a lot of sense. So stuff that you can immediately take away. And the other point that I wanted to touch on. We have sort of touched on this a little bit, but the psychology of Yeah, of the posts that you put out the content you put out. So when you say you incorporate human psychology into your content, what does that mean?
Marketing Harry 24:36
Yeah, exactly. So I’ll teaching your competitors it’s actually one psychological factor just refreshed if there’s the reciprocity factor. So the more you give, the more you will receive. I scratch your back, you scratch my back. So by all teaching your competitors and giving the most value in the marketplace, and again, value is subjective based on your audience. But by giving the most value in your marketplace, you’re building the most positive feelings towards your brand as well. And this is the reciprocity principle. Right now I’m giving so much value. The second I, for example, want to promote something like my newsletter, free ebook, my website, my YouTube videos, this podcast, people are going to be jumping on and because they already have in mind what kind of some kind of expectations that I built through reciprocity with them. So this is just one of the many principles in psychology that I am utilizing daily. There are also different biases, for example, was the version bias, which you can take advantage of by placing, let’s say, highlights in your Instagram profile and optimizing those highlights for watch time. Because when someone checks your profile, they check your bio, they check your content, but they also check your highlights. And the more your time you make people spent on your profile, the less likely they are to leave you without phone you because they already they set them the steps. Okay, I spent five minutes already on this profile, it must be good. I don’t want to waste those five minutes. So I’m going to follow him. So this is another example. I am also utilizing in my visual identity, a lot of elements, which are capturing attention stopping the scroll of the users, which are all connected to human psychology. And my favorite field in psychology is actually evolutionary psychology. So for anyone interested in that, I definitely recommend a book called seeking wisdom from Darwin to monger. So from Charles Darwin to Charlie Munger, Charlie Munger, yeah, yeah. Doris Munger. Yeah,
Scott D Clary 26:42
that’s very interesting. And I think that you sort of dissect it all the component. Now there’s a lot for somebody listening, who has never really gone into any sort of meaning or really given any thought to a meaningful Instagram strategy. He’s like, Oh, my goodness, like the highlights the copy the call to action profile picture, the vision and the brand, and the color and the psychology and the, and the education and all my posts like that. That’s a lot for somebody. So obviously, you know, well, besides hiring an agency like yours with that’s a little plug, but what would be what would be the things that somebody could do today, if you look at a very average b2b, or business Instagram profile, they could immediately point them in the right direction.
Marketing Harry 27:31
Yeah, so ever, everything on Instagram growth comes down to two main elements, traffic and conversions, just like any website. So you drive traffic to your profile, that’s called profile visits, and you can quickly see your the amount of profile visits you get. In your insight. Right now at 100,000. Followers, I get anywhere between 15,000 profile visits to 20,000 profile visits per week. And then conversions, meaning what amount of G’s profile visits, which aren’t following Q yet, turn into followers. And the first thing you need to do is identify if you have a traffic problem, meaning you don’t get enough profile visits to your profile, or you have a conversion problem problem, meaning that you don’t convert enough profile visits into polworth. So if you want to grow more than you need to go back to this simple formula, traffic and conversions. Afterwards, for example, my conversion rate is above 35 to 50%. So let’s say 10,000 profile visits, I get around 5000 metaphors. So that’s a one 50% conversion rate. And the power of conversion rates is visualized quite easily. Imagine that you have 1000 profile visits per week, which is quite average, from those 1000 profile visits, would you prefer 5500, for worse, or would you prefer 100 employers, and that’s per week, when you multiply this by 52 weeks. So the weeks in one year, you see them big difference in the numbers that you’re going to be getting?
Scott D Clary 29:11
That’s a smart way of looking at it. So numbers first, you can’t do anything without knowing your numbers.
Marketing Harry 29:17
And then after a you’ll reach a conclusion, if you have a traffic problem or a conversion problem, then it’s quite easy. You need to either generate more traffic or find a way to optimize for conversions. generating more traffic might mean improving your content, it might mean spending more time being social on social media. It might mean optimizing your posts for export page has like pages, it might mean even optimizing them for the new search feature, which is coming to Instagram or creating different types of content which are trendy right now like ourselves reuse. It might mean collaborating. So there are a lot of different ways to generate more traffic, but you need to follow identify if you have a traffic or a conversion problem. And afterwards, for the profile optimization, you need to show empathy for your users. And this is again, the word psychology comes into place, you need to, to merge the technical elements, which is data driven, and the human elements. Because at the end of the day, every single social media platform has an algorithm. But the truth is that these algorithms aren’t important at all, because the goal of the algorithm is actually to change the user, because the user is constantly changing his preference, his behavior on the platform. So the algorithms job is actually to catch up to the user. And most creators are sticking the whoop of catching up to the algorithm, meaning that they always stay one step behind. That’s why in my approach to social media, I try to combine both, I try to understand the algorithm and what he is seeking. But I also try to show empathy for the end user. And that way, I’m not constantly chasing the algorithm, which is constantly changing, chasing users, I’m going directly for the users, and I’m going directly for the algorithm.
Scott D Clary 31:11
Very good. I like your approach. I think that there’s a lot that people can take away from how you approach social. Because that one point you made about creators always chasing an algorithm, I think that that’s something that you see quite a bit, even on even on even on marketing forums, and conversations with people that are relatively established marketers. They’re always trying to figure out the algorithm trying to figure out the algorithm. Yeah. And that’s all they’re trying to optimize for. Which, like you said, is a hard thing to to base, your social, like your social strategy on? Yeah. Okay. So what I like to do, we have, there’s a lot of good stuff that came out of this. I do like to finish these off with more questions about you, as an entrepreneur and a creator, just some life lessons that you’ve learned over your career. But before I pivot, was there anything else that you wanted to bring up about, about marketing, and I’ll get all your socials and whatnot at the end. So don’t worry about that. But like your business, Instagram, creative content, strategy that we didn’t touch on.
Marketing Harry 32:22
Yeah, so the biggest thing is such the mindset, I do believe that roving consortium, a sage percent mindset 20%, knowing your technical elements, if you don’t have the right mindset, no matter how much work you put in, no matter how well your understanding of social media is you’re going to be failing. And that’s actually where most business owners make the mistake. Yes, they might hire an agency. But at one month after not seeing results with that agency, there are constantly going to be changing different agency. And that’s because they don’t have the right mindset of patience. They’re constantly probably comparing to competitors. And that is leading them in a rabbit hole, which, as mentioned, no matter what kind of resources or knowledge you might have, if you don’t have the right mindset, and the right expectations, you’re going to be failing miserably. So the biggest thing for me has been commitment, making sure that I commit to a certain schedule and a certain goal, because even though that my agency has been successful on that, at the beginning of 2020, march 31, when I began my journey on Instagram, putting in 14 hour days on Instagram wasn’t worth it. For me, I was already established with my agency, I help clients like UNICEF, family, Cambridge, quoting. So there was no point in me wasting so much time on an activity, which didn’t generate any revenue for my agency. But at the same time, I had the bigger picture in goal I committed and they didn’t quit, which is something that 90% of people make. Because you never know when you are going to be going viral. That’s why you need to stick out you need to commit, of course, you need to know when to quit as well. But don’t quit too early, because your next post might have been viral. And it might have changed your whole
Scott D Clary 34:17
Yeah, it’s it’s the balloon effect. Right? So you know, you see marginal improvements over a year, two years, but then all of a sudden, all that cumulative effort just explodes. And then you get this incredible amount of traction. And now that two years of where you got the two years is doubled in a month or two months or whatever. That’s very important as well. But it is important to know it is important to know when to quit, but it’s also important to not quit too soon. That sort of that fine balance, right? That’s a very good and very good like it.
Marketing Harry 34:49
Yeah, like anything in life. It’s a balancing game.
Scott D Clary 34:53
Very good. Okay. As an entrepreneur, as somebody who’s built out a successful agency, somebody who wants to go and build an agency, there’s a lot of agencies, what would be advice that you would give somebody going into entrepreneurship.
Marketing Harry 35:09
Always find ways to over deliver, because that’s the best way of getting new clients. And David Ogilvy has said it the best. If you want more clients, the best thing you can do is focusing on the work you have right now on your desk. Because when you’re over delivering, when you’re treating the business of others, like your own business, and you’re doing everything in your power, and even above it, in order to satisfy them, you can bet that they are going to tell their friends that they’re going to be telling their business partners, and that your business is going to be growing exponentially. Up until 10 months ago, my whole business has been built on referrals. Yes, I was part of networking organizations such as BNI. But most of my business has come from referrals because I did the right job at something and people made sure to pay me back, again, the reciprocity principle that we discussed a way back
Scott D Clary 36:08
good advice. A myth about either marketing or Instagram more specifically, that you want to debunk.
Marketing Harry 36:19
The biggest myth is that the algorithm has anything against you. And this can be set in life as well. Okay, I just wasn’t meant to be right, or I just don’t have to work, or everyone else just has more capability than me. Know, the reality is that everyone has potential, and everyone can make it work. They just need discipline, the right mindset, and commitment. So no, the algorithm doesn’t have anything against you know, you don’t like work? No, you have the right skills at your disposal. You just need to be brave enough to show very good advice.
Scott D Clary 36:59
What’s a resource could be a book a person, you mentioned, one that you mentioned, a few that you’d recommend people check out that have helped you on your journey.
Marketing Harry 37:11
Yeah, so there are a lot of different resources as a person who has been self self taught, the biggest advice that I can give to other people who are trying to learn a new skill has been first understand what kind of format you learn the best part. For example, it could be audio, it could be video, it can be written. So by understanding that you can actually cater every single resource and consume one only one type of content because that’s the most effective way for you to learn. So I will be giving resources for every single type of type of content consumption, the book that has impressed me the most has been when without pitching manifesto. So this is a book which is suitable for anyone growing an agency or who has client relationships with different businesses. So this is the book that I recommend the podcast, which I recommend is marketing school by Neil Patel, because he loves diving deep into the data elements and experimenting with different different cases, trying them out on his own, and then reporting back as well as success forecasts as well. And the video channel, which I recommend the most, especially for Instagram marketing has been Hey, Dominic, and for greater business in general, the crystal is my favorite. Which with the future.
Scott D Clary 38:38
Yeah, but no, that’s a that’s man asked for one resource and you just That’s an awesome thing. I check out I have to check out that books. I’ve never read that book. I’m gonna.
Marketing Harry 38:48
Yeah, it’s a great one. It’s really short on trading back then.
Scott D Clary 38:52
That’s another one to go Amazon and audible. Okay, a lesson you would tell your younger self.
Marketing Harry 39:01
Even though you’re already a bit patient, yeah. No worries. No worries, I get that a lot. So the biggest thing would be be patient. Yes, because I felt different startups. And I had a lot of experience even before starting out. And I felt a lot. I was I had a certain amount of patients to me, but to be honest, the amount of mental strength that it was required in order to not compare myself to competitors, in order to stay balanced and stay focused, in order to not let the inner voices of doubt get to me was immense and it directly it made me tired all the time. So the biggest advice I would have would be just be patient. Don’t quit until shall win. If you have this mentality in place, then you can put unlimited resources and still feel motivated still feel excited to find new ways to improve and does The way you make business and social media work for yourself. Because even right now at 100,000, for worse, I’m constantly trying to learn from my competitors, from my origins, on how to improve on how to develop myself, because you need to be brave enough to go out of your comfort zone to be humble enough to admit that you’re not perfect because no one is perfect. Perfection is subjective as well. And at the same time, be constantly learning new ways to improve adapt, because the most adaptable truly survive tomorrow, Instagram might change their algorithm. Tomorrow, your government might announce a new war, which makes your business operational. So you have to find ways to adapt, survive, and commit to, and so on.
Scott D Clary 40:53
And I think that that’s something that if anything, 2020 is taught us, right, the major major disrupt, exactly, towards what we thought was comfortable and safe. And jobs that we thought were comfortable and safe and business models that we thought are comfortable and safe has been turned upside down. It’s a very good, very good thing to sort of keep with us. And you know, hopefully things will get back to normal, but never forget that that you know, that you always had to be doing like learning and improving and being flexible in your approach. And that’s really how you win. Great points. Last question before we get all of your socials and whatnot. What does success mean for you?
Marketing Harry 41:35
Success, meaning, sustainability and balance. I was yes, I’m quite young. But a couple of years ago, when I was just starting my agency, I was at the point where in which I was overworking myself, to the point in which I actually was hospitalized. And at that point, I realized that yes, my whole life up until now, from 10 to 17, I have been constantly avoiding working for someone else, creating a business of mine with the goal that this business will make me free. And at the same time, the amount of work I was putting myself through was restraining. So for me, success means sustainability. There isn’t any point in you making seven figures, eight figures, whatever your goal is, and then brilliant out and yeah, happy not to have. Yeah, yeah. So you need to have the mentality of the warm from game. This doesn’t mean procrastinating. But it means taking smaller goals and enjoying life. Because a bank of the day you create the business, so the business can work for you. Not the other way around.
Scott D Clary 42:50
Very smart. Very smart. Okay. Most importantly, where can people connect with you, your agency, social websites, all of that.
Marketing Harry 42:58
Thank you. So the best way for people to connect with me right now is my YouTube channel because I just started it out several days ago, meaning that I don’t get spammed with messages all the time, and I can reply really swiftly. So marketing already the handle is the same on LinkedIn, Instagram and YouTube, but the best way to connect me would be on my youtube
Scott D Clary 43:21
and dessert. You have your agency as well. Do you want to put the that website in the in the show?
Marketing Harry 43:28
Oh, not really. My agency. Yeah, my agency is found by the people who are brave enough to seek it. So I keep it a while back. Is that my
Scott D Clary 43:40
Yeah. So it is all referrals? Your your you are confident that well? Yeah, I guess you you, you walk the walk because if you’re getting all that traffic just from your own name, you’re doing something right. So good job.