Quick marketing tip

Avoid using round numbers when pitching and showcasing ROI (Return On Investment) for your product.

People are adverse to trusting a whole number.

It seems to optimistic and idealistic to be true.

It doesn’t stand out or draw attention.

Be bold and be different.

X product saves our customers an average of 76.81% on their annual widget spend.

Sounds better than.

X product saves our customers an average of 75% on their annual widget spend.

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