Avoid using round numbers when pitching and showcasing ROI (Return On Investment) for your product.
People are adverse to trusting a whole number.
It seems to optimistic and idealistic to be true.
It doesn’t stand out or draw attention.
Be bold and be different.
X product saves our customers an average of 76.81% on their annual widget spend.
Sounds better than.
X product saves our customers an average of 75% on their annual widget spend.