SEO VS SEO 2.0: TOP 15 DIFFERENCES

Guest Post By Tad Chef

What is SEO 2.0? These are the 15 most important differences between SEO and SEO 2.0 or in other words old school and modern SEO:

SEO SEO 2.0
Link building as in manually adding them by submitting static websites to directories, link exchange, paying for links Earning links by blogging, outstanding content, establishing relationships
Optimization for search engines. Example: Repetitive page titles focusing solely on keywords Optimization for people. Example: Enticing post headlines
Competition: You compete with others to be #1 in Google Cooperation: You cooperate with each other sharing fellow bloggers’ posts on social media, you link out to them
Barter: You give me a link and only then I will give you one Giving: I link you regardless whether you link back, but in most cases you will, more than once
Hiding: We’re not practicing SEO, we can’t show our client list publicly, generic SEO company, NDA Being open: Welcome our new client, we are proud to work together with them, Rand Fishkin, Brian Dean, see the case study
keywords context
optimization for links, rankings and traffic optimization for visitors and engagement of real people
clicks, page views, visits conversions, ROI, branding, customer retention
promotion popularization
Main traffic sources: Google, Yahoo, MSN Main traffic sources: Google, Facebook, Pinterest, communities, blogs, direct traffic
one way communication dialog, conversation
top down, corporations and old media decide what succeeds bottom up, wisdom of crowds determines true popularity via participation
undemocratic, who pays most is on top democratic, who responds to popular demand succeeds
50% automated, half of the SEO tasks can be done by SEO software 10% automated, most SEO 2.0 tasks are about content and interaction
technocratic (as in measuring traffic) emotional (as in nourishing brand evangelists)

Also check out these 11 SEO 2.0 examples and the 7 pillars of SEO 2.0!

You don’t recognize the “SEO 2.0” moniker? No problem. Most people nowadays refer to it as “social SEO”.

At the end of the day modern social SEO is about Sharing, Engagement, Outreach in case you still wonder.


Guest Post By Tad Chef

Hello, my name is Tadeusz Szewczyk but you can call me Tad Chef. I help people with blogs, social media and search. Do you need help? Contact me via mail by writing to onreact at onreact.com or call me in Germany: +49 (0)30 60 98 62 38. I call you back if you want. I have more than 20 years of experience in online publishing. For 10+ years I’ve been known internationally for writing here on SEO 2.0 and blogs of Namecheap, Raven, Marketing Tools, Ahrefs, Hubspot, Google, Blogoscoped, among many others. I write for myself and for clients from the marketing industry and beyond, both in German and English.

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