The 99/1 Rule

The single biggest hurdle anyone can have today, is an overexposure to options. The food we eat, the things we buy, the tasks we take on.

The most important skillset a person OR a business can focus on in terms of efficacy and effectiveness is the ability to prioritize. With endless amounts of things to do and endless of ways to do it, both the individual or the business can get lost in “doing”, and never see the results or outcomes.

Everyone can come up with a good idea.

Everyone can execute on a good idea.

The problem is that a successful life, or a successful business is not contingent on the execution of one good idea.

It is contingent on the execution of multiple good ideas.

Let’s understand this through the 80/20 rule.

80% of the outcomes is generated by 20% of the action… but let’s take it a step further.

Let’s adopt a 99/1 rule.

Generate an absurd amount of great ideas and focus on prioritizing the 1% that have the highest impact.

When that task is completed, move onto the next 1% task.

Execute this with ruthless disregard for the 99%, except the ones that keep the business afloat, or the things you have to do in your day.

This is what differentiates someone who can 10x their business/life/passion/hobby from someone that drifts about life & business in prolonged ambiguity and inconclusiveness.

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