TikTok to Roll Out Advertising Revenue Sharing Program For Creators 🎊🎉

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TikTok to Roll Out Advertising Revenue Sharing Program For Creators 🎊🎉

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Video-focused social networking platform TikTok has announced an ad revenue-sharing program to start sharing a cut of revenue with top creators when their videos run alongside certain ads.

In recent years, the short-video app has become widely popular with more than a billion active users globally.

However, it has been often criticized for not giving a means for creators to effectively monetize content.

As such, the company has launched a new ‘TikTok Pulse program,’ where businesses can place their ads next to user content in specific categories, including fashion, gaming, health, cooking, and others.

“Creators and publishers are at the center of entertainment on TikTok. With TikTok Pulse, we will begin exploring our first advertising revenue share program with creators, public figures and media publishers,” the company said in a statement.

Under the program, creators and publishers with at least 100k followers will be eligible for the first phase of the program.

TikTok will roll out in the United States in June, and approved creators will get a 50% cut of ad revenue.

Starbucks ☕ Ventures Into NFTs, Plans Coffee-Inspired Global Digital Community

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As the non-fungible token NFT market has ballooned to billions of dollars, with creators and investors heavily investing in the growing crypto property, companies seem to have been influenced too.

Coffeehouse chain Starbucks is the latest company to enter the NFT space as it plans to build a global digital community around coffee with an NFT loyalty program.

During the company’s Q2 2022 earnings presentation, the company CEO Howard Schultz, along with executive vice president and chief marketing officer Brady Brewer, said that Starbucks will add fresh concepts such as ownership and community-based membership models in the Web 3 space.

“We plan to create a series of branded NFT collections, the ownership of which initiates community membership, and allows for access to exclusive experiences and perks. The themes of these collections will be born of Starbucks artistic expressions, both heritage and newly created, as well as through world-class collaborations with other innovators and like-minded brands,” explained a blog post from the company.

The company will introduce some kind of digital collectible-enhanced loyalty program powered by NFTs, having a set of exclusive perks to add to the value Starbucks currently offers.

Luxury Fashion Brand Gucci 👜 to Accept Crypto in Some US Retail Stores 🛍

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Italian luxury fashion brand Gucci has rolled out the crypto payment mechanism in some of its U.S. retail store locations later this month, with plans to roll out the service to other North American stores this year.

Gucci will accept payments made using a QR code that customers can scan with their crypto wallet sent by Gucci via email.

The stores will reportedly accept 12 cryptocurrencies like Bitcoin, Ethereum, Bitcoin Cash, Dogecoin, Wrapped Bitcoin, Litecoin, and Shiba Inu, in addition to five U.S. dollar stablecoins.

The first five locations to accept in-store crypto payments include Wooster Street in New York, Phipps Plaza in Atlanta, Miami Design District, Rodeo Drive in Los Angeles, and The Shops at Crystals in Las Vegas.

Earlier this year, Gucci entered the metaverse by purchasing virtual land in the decentralized blockchain game ‘The Sandbox’, and also launched two NFT collections.

And now, with the crypto payment service, Gucci is further expanding into the Web3 space to stake a claim in the digital world.

Salesforce DevSecOps Platform AutoRabit Raises $26 Million in Series B 💰

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AutoRABIT, a complete DevSecOps platform built for Salesforce to enable increased velocity and a constant focus on security, has raised $26 million in its Series B funding round led by existing investor Full In Partners.

Founded in 2015, AutoRABIT provides metadata-aware DevOps, and backup & recovery solutions specifically designed for the Salesforce platform.

The company’s platform also supports data protection and optimization through a suite of Salesforce DataOps tools that help development teams to get better insights from their own data while ensuring robust backup and protection.

With offices in the U.S, U.K, Australia, and India, the company helps its global customers and partners achieve CI/CD while minimizing defects and ensuring their mission-critical Salesforce data is always available.

The fresh capital will help the company continue developing its product capabilities to meet the security and regulatory compliance needs of its customers.

In addition, the funds will also enable AutoRABIT to deliver even more value to its customers through an enhanced set of DevSecOps tools.

Around the Web 🌐

Polkadot Introduces Cross-Chain Messaging System: Blockchain platform Polkadot has launched a cross-chain messaging system that will allow communication between its various parachains. The newly introduced XCM messaging system is anticipated to promote the company’s multichain ecosystem, which is being built on the basis of full interoperability.


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