Walmart And Roku Partner 🤝 to Bring Shoppable Ads on TV 📺

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Walmart And Roku Partner 🤝 to Bring Shoppable Ads on TV 📺

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Retail giant Walmart has announced a partnership with Roku, a manufacturer of digital media players for video streaming, aiming to make TV streaming the next e-commerce shopping destination.

The first-of-its-kind partnership will evolve around shopping beyond the QR code and will change the way customers interact and shop TV and video content.

The unique experience will also offer product discovery with a seamless checkout experience and enable views to purchase directly at the time of inspiration.

The partnership is expected to unite Roku’s streaming platform of over 61 million subscribers with Walmart.

“We’re working to connect with customers where they are already spending time, shortening the distance from discovery and inspiration to purchase,” said William White, chief marketing officer of Walmart, in a statement.

Roku’s OneView ad-buying platform will power and measure the retail giant’s shoppable ads.

With this move, Roku is trying to unify a variety of offerings, including its hardware, payments platform, advertising technology, and marketing services division.

Apple Workers at Maryland Store Vote 🗳 to Unionize

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Apple store workers in Maryland voted to join a union, joining a growing push across U.S. retail, service, and technology industries to organize for greater workplace protections.

In the election, which took place on June 18, 65 workers voted in favor of being represented by the union, known as the Apple Coalition of Organized Retail Employees, while 33 voted against.

They will seek entry into the International Association of Machinists and Aerospace Workers, becoming the first retail employees of the iPhone-maker to unionize in the U.S.

“We did it Towson! We won our union vote! Thanks to all who worked so hard and all who supported! Now we celebrate with @machinistsunion. Tomorrow we keep organizing,” Towson organizers wrote in a Twitter post.

While the voting could not immediately be confirmed with the National Labor Relations Board (NLRB), which would have to certify the outcome, Apple must bargain with the union over working conditions after the vote is certified.

BIS to Launch Market Intelligence Platform 💡

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The Bank for International Settlements (BIS) Innovation Hub has announced the launch of a new set of projects with an aim to target various aspects of traditional and crypto payments.

The projects include a cryptocurrency market intelligence platform and security for retail central bank digital currencies (CBDCs).

Under the Eurosystem Center initiative, BIS will launch its cryptocurrency market intelligence platform.

This program will aim to provide verified data about crypto projects. One of the primary drivers for the launch of this project was the fall of various stablecoin and decentralized finance (DeFi) project

“The project’s goal is to create an open-source market intelligence platform to shed light on market capitalisations, economic activity, and risks to financial stability,” the financial institution said in a statement.

Additionally, the SELA initiative of BIS will explore technological solutions to facilitate the issuance of central bank digital currency (CBDC) through intermediaries while ensuring greater security and lower costs.

The Innovation Hub’s Hong Kong Centre will collaborate with the Bank of Israel and the Hong Kong Monetary Authority (HKMA) on a new study on CBDC and cybersecurity.

Food Delivery Startup Wonder Nabs $350 Million in Series B Funding 💰

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Wonder, a U.S.-based mobile restaurant delivery service company, has raised $350 million in its Series B funding round at a valuation of $3.5 billion.

The funding was led by Bain Capital Ventures, along with participation from new investors Amex Ventures, Yieldstreet, Forerunner, Harmony Partners, and Watar Partners, among others.

Existing investors GV, NEA, Accel, General Catalyst, and Alpine Group also participated in the round.

Founded in 2018 by Marc Lore, Wonder is a food-tech startup offering a food delivery platform that brings delicious food to people anytime, anywhere. The startup has partnered with renowned chefs to craft exclusive menus and bring their unique recipes right to their mobile restaurants.

The company’s services are currently available in 22 towns and to more than 130,000 households, with 19 mobile restaurant chains.

Wonder also delivers food from local restaurants through its courier service Envoy.

The startup plans to use the capital raised to invest in new technologies, world-class culinary partnerships, and hiring more talent.

It also plans to expand its market presence across the United States.

Around the Web 🌐

Ukraine Joins European Blockchain Partnership: Ukraine has been granted observer status in the European Blockchain Partnership (EBP), becoming the third non-EU nation after Norway and Lichtenstein to become a member of the EBP. The move will allow the implementation of blockchain technologies by the Ukrainian government and lead to the adoption of crypto regulations efficiently.


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